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live demand report in US

Pet Supplies

Pets   Concept   Rapid growth  Medium opportunity   

Pet supplies refer to products and accessories that are designed for pets, such as food, toys, grooming tools, and bedding.


Track this trend
(Monitor this trend over time)


 12 Months
Average: 79.17%
Trend: declining
MOM change: -1%
 5 Years
Average: 61.17%
Trend: growing
MOM change: 4.53%

Top reasons why this topic is getting popular

1. Increasing Pet Ownership

The number of pet owners is increasing, leading to a higher demand for pet supplies. According to the American Pet Products Association, 67% of U.S. households own a pet, which is up from 56% in 1988.

2. Humanization of Pets

Pets are increasingly being treated as members of the family, leading to a desire for high-quality and specialized pet supplies. This trend has led to the development of products such as organic and grain-free pet food, designer pet beds, and personalized collars and leashes.

3. E-commerce Growth

The growth of e-commerce has made it easier for pet owners to purchase pet supplies online, leading to increased sales. Online retailers such as Chewy and Amazon have become popular destinations for pet owners to purchase supplies due to their convenience and competitive pricing.

4. Pet Health and Wellness

Pet owners are increasingly focused on the health and wellness of their pets, leading to a demand for products such as supplements, natural remedies, and specialized diets. This trend has led to the development of products that cater to specific health concerns, such as joint health and anxiety.

5. Pet Adoption and Rescue

The adoption and rescue of pets has become more popular, leading to a need for supplies for newly adopted pets. This trend has led to the development of adoption kits and starter packs that include essential supplies for new pet owners.

Who's talking about this trend?

1. Pet Supplies Guru (@petsuppliesguru)

Sharing tips and recommendations for pet supplies on Instagram.

2. Furry Friends Lovers (@furryfriendslovers)

Influencer showcasing the latest pet supplies and accessories for your furry friends.

3. Paws and Claws Obsessed (@pawsandclawsobsessed)

Passionate about pet supplies and sharing product reviews and recommendations on Instagram.

4. Pet Supply Queen (@petsupplyqueen)

Influencer dedicated to discovering and sharing the best pet supplies available.

5. Animal Essentials Expert (@animalessentialsexpert)

Educating and inspiring pet owners with essential pet supplies and care tips on Instagram.