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Savage Fenty

Clothing & Fashion   Company    ðŸ‘€ Early    Medium opportunity   


Savage X Fenty is a lingerie brand founded by singer Rihanna in 2018. The brand offers a wide range of sizes and styles, with a focus on inclusivity and diversity.

  

Track this trend
(Monitor this trend over time)

450K
searches/mo

 12 Months
Average: 44.15%
Trend: declining
MOM change: -0.28%
 5 Years
Average: 10.64%
Trend: growing
MOM change: 1.26%

Top reasons why this topic is getting popular

1. Inclusive Sizing

Savage X Fenty offers a wide range of sizes, from 30A to 42H and XS to 3X, making it accessible to a diverse range of body types and sizes.

2. Diversity in Models

The brand features models of different races, sizes, and body types in their marketing campaigns and runway shows, promoting inclusivity and body positivity.

3. Affordable Pricing

Savage X Fenty offers affordable pricing for their lingerie, with bras starting at $20 and underwear starting at $13, making it accessible to a wider range of consumers.

4. Innovative Marketing

The brand has gained popularity through its innovative marketing strategies, including live-streamed fashion shows and collaborations with celebrities and influencers.

5. Comfortable and Stylish Designs

Savage X Fenty offers lingerie that is both comfortable and stylish, with a focus on unique designs and materials that cater to different preferences and occasions.

Who's talking about this trend?

1. Rihanna (@badgalriri)

Founder of Savage x Fenty and frequently shares products and updates on her Instagram account.

2. Rosie Huntington-Whiteley (@rosiehw)

Model and influencer who frequently promotes Savage x Fenty on her Instagram account.

3. Candice Swanepoel (@angelcandices)

Model and influencer who frequently showcases Savage x Fenty on her Instagram account.

4. Teyana Taylor (@teyanataylor)

Singer, actress, and influencer who frequently promotes Savage x Fenty on her Instagram account.