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live demand report in US

Shapewear

Clothing & Fashion   Product   Sustained growth   


Shapewear refers to undergarments or clothing designed to shape and contour the body, providing a slimming and smoothing effect. It is typically made from elastic and compressive materials that help to shape and support different areas of the body.

  

Track this trend
(Monitor this trend over time)

90.5K
searches/mo

 12 Months
Trend: declining
MOM change: -0.2%
 5 Years
Trend: growing
MOM change: 3.95%

Top reasons why this topic is getting popular

1. Instant Body Transformation

Shapewear instantly transforms the body by smoothing out lumps, bumps, and bulges, creating a more streamlined and toned appearance. It can help to enhance curves, flatten the stomach, lift the buttocks, and slim the waistline.

2. Boosts Confidence

Wearing shapewear can boost confidence by providing a more flattering silhouette and improving body image. It can help individuals feel more comfortable and confident in their clothing, especially for special occasions or when wearing form-fitting outfits.

3. Versatile Usage

Shapewear can be worn under a variety of clothing, including dresses, skirts, pants, and tops. It is suitable for both casual and formal occasions, providing a seamless and polished look.

4. Postpartum Support

Shapewear is often used by women postpartum to provide support and compression to the abdominal area. It can help to reduce swelling, provide gentle support to the muscles, and aid in the recovery process.

5. Comfort and Breathability

Modern shapewear is designed with comfort and breathability in mind. Many brands use lightweight and breathable fabrics that allow for comfortable wear throughout the day without feeling restrictive or uncomfortable.

Who's talking about this trend?

1. Emily Ratajkowski (@emrata)

Model and influencer who frequently promotes shapewear brands on her Instagram account.

2. Ashley Graham (@ashleygraham)

Model and influencer who often showcases shapewear brands on her Instagram account.

3. Kylie Jenner (@kyliejenner)

Businesswoman and influencer who often showcases shapewear brands on her Instagram account.

4. Chrissy Teigen (@chrissyteigen)

Model, author, and influencer who frequently promotes shapewear brands on her Instagram account.

5. Kim Kardashian (@kimkardashian)

Entrepreneur and influencer who frequently promotes shapewear brands on her Instagram account.

Latest forum discussions

We tracked 134 total in the last 3 months

Dresses!!! With biker shorts or maternity shapewear underneath. I really like Old Navy’s maternity body con dresses. Ironically the only time I’m comfortable wearing tight clothing is pregnant ��
Published on 2024-06-15 in the September 2024 Babies forum
This discussion is in English.
shorts, like shapewear
Published on 2024-06-11 in the Cafe Board: For Daily Chat forum
This discussion is in English.
shorts, like shapewear
Published on 2024-06-11 in the Cafe Board: For Daily Chat forum
This discussion is in English.
... so much damn Skims-a shapewear brand from a woman with...
Published on 2024-06-10 in the The Rihanna Forum forum
This discussion is in English.
... so much damn Skims-a shapewear brand from a woman with...
Published on 2024-06-10 in the The Rihanna Forum forum
This discussion is in English.
@Jesslynn1583, yessss i been buying so much shapewear i can't fit anything it's depressing
Published on 2024-06-10 in the April 2024 Babies forum
This discussion is in English.
@Jesslynn1583, yessss i been buying so much shapewear i can't fit anything it's depressing
Published on 2024-06-10 in the April 2024 Babies forum
This discussion is in English.
... : Shana's fashion in its shapewear parade with chics and comfortable...
Published on 2024-06-10 in the Portland forum
This discussion is in English.
... : Shana's fashion in its shapewear parade with chics and comfortable...
Published on 2024-06-10 in the Portland forum
This discussion is in English.
... with belly bands and bump shapewear I just didn’t have...
Published on 2024-06-09 in the Plus Size Moms and Moms to Be forum
This discussion is in English.
... with belly bands and bump shapewear I just didn’t have...
Published on 2024-06-09 in the Plus Size Moms and Moms to Be forum
This discussion is in English.
... dazu überwindet). Oder Nulldiät. Außerdem Shapewear besorgen, man sieht doch Recht...
Published on 2024-06-07 in the Allgemeines zu Ernährung und Diät forum
This discussion is in German.
... dazu überwindet). Oder Nulldiät. Außerdem Shapewear besorgen, man sieht doch Recht...
Published on 2024-06-07 in the Allgemeines zu Ernährung und Diät forum
This discussion is in German.
... was hoisting up my new shapewear to try my whole ensemble...
Published in Where my cats are on 2024-06-02 in the The Cat Lounge forum
This discussion is in English.
... was hoisting up my new shapewear to try my whole ensemble...
Published in Where my cats are on 2024-06-02 in the The Cat Lounge forum
This discussion is in English.
...:f3c68e8f9a] В пристрой пожалуйста ) Slim Shapewear - утягивающий комбидресс для коррекции...
Published on 2024-06-02 in the Трикотаж, вязанный трикотаж и прочая одежда для женщин forum
This discussion is in Russian.
...:f3c68e8f9a] В пристрой пожалуйста ) Slim Shapewear - утягивающий комбидресс для коррекции...
Published on 2024-06-02 in the Трикотаж, вязанный трикотаж и прочая одежда для женщин forum
This discussion is in Russian.
I’ve noticed how no one really speaks about this or say it’s not needed ! I’m on my fourth baby and I bought a Faja I’ll probably use it 3 or 4 days postpartum I also bought like a shapewear bodysuit that’s more comfortable to wear right after I give birth.
Published on 2024-05-31 in the July 2024 Babies forum
This discussion is in English.
I’ve noticed how no one really speaks about this or say it’s not needed ! I’m on my fourth baby and I bought a Faja I’ll probably use it 3 or 4 days postpartum I also bought like a shapewear bodysuit that’s more comfortable to wear right after I give birth.
Published on 2024-05-31 in the July 2024 Babies forum
This discussion is in English.