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Shea Moisture

Beauty   Product   Apr    Decline  Medium opportunity   


Shea Moisture is a personal care brand that offers a range of hair care, skin care, and bath and body products made with natural and organic ingredients. The brand was founded in 1991 by Liberian immigrants Nyema Tubman and Richelieu Dennis, and is now owned by Unilever.
This is a seasonal trend that repeats every April.
This trend is forecasted to be growing in the next 2 years.

  

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(Monitor this trend over time)

165K
searches/mo

 12 Months
Average: 61.38%
Trend: declining
MOM change: -1.15%
 5 Years
Average: 18.61%
Trend: declining
MOM change: -4.39%

Top reasons why this topic is getting popular

1. Natural and Organic Ingredients

Shea Moisture products are made with natural and organic ingredients, such as shea butter, coconut oil, and African black soap. This appeals to consumers who are looking for products that are free from harsh chemicals and synthetic fragrances.

2. Inclusivity and Diversity

Shea Moisture has been praised for its commitment to inclusivity and diversity in its advertising and product offerings. The brand has been vocal about its support for Black Lives Matter and has launched campaigns that celebrate natural hair and diverse beauty.

3. Social Responsibility

Shea Moisture has a strong commitment to social responsibility and sustainability. The brand sources its ingredients from women's cooperatives in Africa and supports community development projects in the region. It also uses eco-friendly packaging and has pledged to become carbon neutral by 2025.

4. Celebrity Endorsements

Shea Moisture has gained popularity through celebrity endorsements from influencers and celebrities such as Tracee Ellis Ross, Yara Shahidi, and Gabrielle Union. This has helped to increase brand awareness and appeal to a wider audience.

5. Affordability

Shea Moisture products are affordable compared to other natural and organic personal care brands. This makes them accessible to a wider range of consumers who are looking for high-quality products at an affordable price point.

Who's talking about this trend?

1. Jasmine Brown (@jasmeannnn)

Beauty influencer who frequently posts about Shea Moisture products and tutorials on her Instagram account.

2. Whitney White (@naptural85)

Hair influencer who frequently showcases her Shea Moisture hair care routines and tips on her Instagram account.

3. Teyonah Parris (@teyonahparris)

Actress and influencer who frequently shares her love for Shea Moisture on her Instagram account.

4. Nikkie Perkins (@nikkieperkins)

Lifestyle influencer who frequently incorporates Shea Moisture products into her beauty and wellness content on Instagram.

5. Hey Fran Hey (@heyfranhey)

Wellness influencer who frequently includes Shea Moisture products in her natural skincare and self-care routines on Instagram.