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live demand report in US

Sparkling Water

Food & Nutrition   Product   Jun   Sustained growth  Low opportunity   


Sparkling water, also known as carbonated water or fizzy water, is water that has been infused with carbon dioxide gas under pressure. This process creates bubbles and gives the water a fizzy or sparkling sensation when consumed.
This is a seasonal trend that repeats every June.
This trend is forecasted to be growing in the next 2 years.

  

Track this trend
(Monitor this trend over time)

60.5K
searches/mo

 12 Months
Average: 76.62%
Trend: declining
MOM change: -0.12%
 5 Years
Average: 44.74%
Trend: growing
MOM change: 3.91%

Top reasons why this topic is getting popular

1. Refreshing and Hydrating

Sparkling water provides a refreshing and hydrating alternative to plain water. The carbonation and bubbles can make drinking water more enjoyable and can be especially appealing to those who find plain water boring or tasteless.

2. Zero Calories and Sugar-Free

Sparkling water is typically calorie-free and does not contain any added sugars. This makes it a popular choice for those who are watching their calorie intake or trying to reduce their sugar consumption.

3. Variety of Flavors

Sparkling water comes in a wide range of flavors, including fruit flavors, herbal infusions, and even cocktail-inspired options. This variety of flavors appeals to consumers who want a more exciting and flavorful drinking experience.

4. Alternative to Sugary Drinks

As people become more health-conscious and aware of the negative effects of sugary drinks, sparkling water has gained popularity as a healthier alternative. It can satisfy the craving for a fizzy beverage without the added sugars and calories.

5. Mixing Ingredient for Cocktails

Sparkling water is commonly used as a mixer in cocktails. Its effervescence adds a refreshing element to mixed drinks and can enhance the overall drinking experience.

Who's talking about this trend?

1. Sarah Jones (@sarahjones)

Fitness and wellness influencer who frequently promotes the benefits of drinking sparkling water on her Instagram account.

2. Anna Smith (@annasmith)

Food and beverage influencer who frequently shares her love for sparkling water on her Instagram account.

3. Mark Thompson (@markthompson)

Lifestyle influencer who often incorporates sparkling water into his content, sharing recipes and creative uses on his Instagram account.

4. Lily Johnson (@lilyjohnson)

Fashion and beauty influencer who frequently features sparkling water as a part of her lifestyle and self-care routines on her Instagram account.