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live demand report in US

Tote Bag

Beauty   Product   Sustained growth  👀 Early    Medium opportunity   

A tote bag is a large, unfastened bag with parallel handles that emerge from the sides of its pouch. It is typically made of cloth or canvas and is used for carrying a variety of items.


Track this trend
(Monitor this trend over time)


 12 Months
Average: 72.1%
Trend: declining
MOM change: -0.04%
 5 Years
Average: 67.51%
Trend: growing
MOM change: 3.35%

Top reasons why this topic is getting popular

1. Eco-Friendly

Tote bags are reusable and can replace single-use plastic bags, which are harmful to the environment. This makes them a popular choice for those who want to reduce their carbon footprint.

2. Versatile

Tote bags come in a variety of sizes and designs, making them suitable for a range of uses. They can be used as grocery bags, beach bags, book bags, and more.

3. Fashionable

Tote bags have become a fashion statement, with many designer brands creating their own versions. They can be customized with different prints, logos, and slogans, making them a trendy accessory.

4. Affordable

Tote bags are relatively inexpensive compared to other types of bags, making them an accessible option for people of all budgets.

5. Convenient

Tote bags are easy to carry and can be folded up and stored in a purse or backpack when not in use. This makes them a convenient option for those who need an extra bag on the go.

Who's talking about this trend?

1. Emily Henderson (@em_henderson)

Interior design influencer who frequently showcases stylish tote bags in her home decor inspiration posts.

2. Aimee Song (@aimeesong)

Fashion and lifestyle influencer who frequently incorporates versatile tote bags into her fashion looks and travel essentials.

3. Jenny Cipoletti (@margoandme)

Lifestyle influencer who frequently highlights chic tote bags in her travel and fashion content.

4. Blair Eadie (@blaireadiebee)

Fashion influencer known for her colorful and bold style, often seen sporting unique tote bags in her Instagram photos.

5. Julia Engel (@juliahengel)

Fashion influencer who frequently features trendy tote bags in her outfit of the day posts.