Email Marketing

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I am a social media manager and marketer but I also want to add email marketing. I am good at copywriting but have never sone email. How do I get into it? submitted by /u/FancyCompetition2586 to r/AskMarketing [link] [comments]

see, I'm a marketer from India, have worked with a lot of clients here in local, but wanted to go after foreign clients, talked with other fellow marketers who are doing good with foreign clients, they are saying email marketing is not worth it, they don't do it, they get clients from LinkedIn and referrals, hey only do email marketing for guest posting, SEO thing, other was saying that to use multiple personal gmails, instead of professional domain email as it may get flagged, Please share your thoughts on this, does email marketing still works ? even if you're a business owner or so please share your experience do you guys reply to emails? see, I'm just starting out, and don't want to spend on that famous tools, how do you suggest me to start ? submitted by /u/adtyasinhaa to r/Emailmarketing [link] [comments]

Hey everyone, I'm on the hunt for an email marketing platform, ideally a free one. Noticed Sender has a decent free plan-has anyone here actually used it? I've used Mailchimp on another project and I'm not keen on going back to it. Mainly looking to send newsletters for now, but I'd want a bit of light automation too, like welcome flows. What are you all using? submitted by /u/Enough_Tension8374 to r/digital_marketing [link] [comments]

Hey everyone, so i'm running a small local bakery and keep hearing that email marketing is essential but honestly have no clue where to begin. We've got maybe 200 customers who've given us their emails over the past year but i've never actually sent them anything beyond the occasional "we're closed today" message. I've been looking into different platforms and there's just so much out there - Mail͏chimp, Constant͏ Contact, tons of others - and they all seem to have different pricing and features. I'm kinda overwhelmed trying to figure out what actually works for small businesses vs what's just marketing fluff. For someone starting from basically zero with email marketing, what would you reco͏mmend as the be͏st first steps? Like should i focus on building my list first, or start sending to who i have, or get the tech setup perfect first? Also any recommendations for platforms that don't break the bank but actually deliver results? submitted by /u/Separate-Love-851 to r/smallbusiness [link] [comments]

Throwaway because some of my clients follow my main and I dont want them seeing exactly how much money im making off of this lol But seriously I want to write this post because when I was trying to figure out what kind of business to start I could never find anyone being truly transparent about the economics and I think that information would have saved me a year of trial and error What I do: I run cold email campaigns for B2B companies. They pay me a monthly retainer. I build the infrastructure, write the emails, source the leads, send the campaigns, manage the replies, and deliver booked meetings on their calendars. They show up to the calls and close deals. I handle everything upstream of that How I got here: I was a marketing coordinator at a SaaS company making $52k/year. Taught myself cold email because my boss asked me to "figure out outbound." Spent 6 months learning by doing, lots of mistakes, burned domains, bad campaigns. Eventually got good enough that I was booking 40+ demos a month for the company. My boss was thrilled. I was doing the work of what would otherwise be a 3 person SDR team and being paid less than any one of them would make That realization is what pushed me to go out on my own. If I could build this system for one company I could build it for ten. So I quit, took on my first 2 clients through linkedin outreach (ironic I know), and built from there Timeline: Month 1: 2 clients, $4,000/mo revenue Month 3: 4 clients, $11,000/mo Month 6: 9 clients, $24,000/mo Month 12: 14 clients, $36,000/mo Now (month 17): 18 clients, $43,000/mo Monthly costs in detail: Cold email infrastructure (inboxes, domains, replacements): about $2,800. This is my biggest single cost. I maintain roughly 700 to 800 active inboxes across all clients and I'm constantly buying new ones to replace degraded or suspended ones. The per inbox cost varies by provider and type but averages out to around $3 to $4 per inbox when you factor in everything Sending tools: $171 combined for Smartlead and Instantly since I run clients on both Lead data and enrichment: about $450 combined for Apollo, Clay, and verification services 2 VAs for reply management and operations: $2,200 combined. Both based in the Philippines. One works the morning shift US time and one works afternoon/evening. Between the two of them we have coverage for about 14 hours a day which means positive replies get responded to fast Misc subscriptions, Zapier, Calendly, random stuff: about $120 Software and tools I use for my own business ops, accounting, proposals, etc: about $160 Let's call it $5,900 to $6,200 depending on the month So the math on a typical month: Revenue: $43,000 Costs: ~$6,100 Profit: ~$36,900 I work about 30 to 35 hours a week. Some of that is strategy and copywriting for clients which is the actual skilled work. Some is client communication and reporting. Some is managing my VAs and dealing with operational issues. And some is sales because I'm still the one closing new clients when they come in through word of mouth or my own outreach The profit margin on this business is obscene and I feel weird even typing that but its the truth. Cold email is inherently a high margin service because the actual cost of the infrastructure is very low relative to the value it creates. An inbox costs a few dollars. A domain costs ten bucks. The expensive part is the expertise of knowing how to set it all up correctly and write campaigns that convert. Thats what clients are paying for and since its knowledge that lives in my head the marginal cost of applying it to each additional client is basically just the incremental tool and infrastructure costs What most people dont realize about this business model is that its incredibly sticky. Once I build a clients cold email system and its generating meetings they dont want to turn it off. Churn across my 18 clients in the past 12 months has been exactly 2 and one of those was the company getting acquired not being unhappy with the service. The other was the client I mentioned in a previous post who literally couldnt handle the volume of meetings I was producing and needed to "take a break to hire" For someone thinking about starting something like this the barriers to entry are: you need to genuinely understand cold email infrastructure and deliverability which takes a few months of hands on learning, you need to be a decent copywriter or at least willing to learn, you need to be comfortable with a sales process because you have to sell yourself to clients, and you need to be organized enough to manage multiple campaigns simultaneously without dropping balls The barriers to entry are NOT: a huge starting budget (I started with like $600), technical genius (I am not technical at all, I'm a marketing person who learned this stuff through youtube and trial and error), or a large team (I ran 9 clients by myself before hiring my first VA) The best part about this business honestly is that cold email results speak for themselves. When you start booking a client 15 demos a week that they werent getting before, the value is so obvious and so measurable that pricing conversations become easy, renewals are automatic, and referrals happen naturally. I have never once in 17 months had a client question my retainer when the meetings are flowing. The ROI is too clear I'll answer whatever questions people have. As transparently as I can since thats the whole point of this post. Roast me, challenge me, ask me awkward financial questions, whatever. The only thing I wont share is client names for obvious reasons my dm is open submitted by /u/Kindly-Reality4804 to r/b2b_sales [link] [comments]

Hey all, I'm struggling a little bit, and need some support or guidance if possible. For the last 2 years, I've taken over the email marketing for my nonprofit. Back in 2019/2020, they made a migration from Salesforce to HubSpot using a third-party vendor, and passed along whatever foundation of the CRM to me, which included the bulk of our email marketing strategy. Since then, I've grown our subscriber lists and have effectively pushed out newsletters and resources to over 5,000 people with 20%+ average open rates and averaging 18% CTRs. However, I've noticed since tail-end of 2025, our open rates have been steadily sinking. Our open rates never seen to get past the 20% threshold, even though our CTR's have remained well above industry standard. After testing countless subject lines, never sending to unengaged contacts, and segmenting who we are sending to appropriately, it never seems to increase. I understand open rates are a vanity metric, but it's frustrating seeing open rates never increase, even after catering to these new email policies from Outlook/Apple & Gmail. Our DMARC/SPF I've also checked and validated to make sure we are in good standing. However, I've noticed based on Opens for each email, Gmail always seems to be outstanding on opens client-side compared to Apple & Yahoo. Gmail opens = 69-70% Yahoo opens = 15% Apple/iOS = 6%, which seems incredibly low. Any advice, wisdom, or questions I can answer to help fill in the gaps would be amazing. I feel like a failure at this email marketing thing, and I worry I've just been getting lucky with the content we are sending out. submitted by /u/NefariousnessFew4401 to r/DigitalMarketing [link] [comments]

so at what point did you actually bother automating your email marketing? curious when people made the jump. like was there a list size where it became worth it, or a specific moment where manual just stopped making sense? trying to figure out if i'm there yet or if i'm just procrastinating on something i don't actually need right now given i have a small business. also what platform do you use - preferably one with a trial. submitted by /u/Accomplished-Ask7507 to r/MarketingMentor [link] [comments]

I hear email marketing drives sales all the time but I feel like a lot of advice is either super vague or way overcomplicated. I just feel like its 2026 and people don't read their emails...well that is what I do day to day. I instant delete If you're running email for a business (or even a side project) is it actually working for you? For context we are a small business and my team keeps bringing email to the table as a marketing tool we aren't utliizing soo want to know if it is truly worth it Are you focusing more on promos, automations, newsletters, or something else? Do you segment heavily or keep it simple? How often are you emailing without annoying people? And what kind of emails actually get people to buy instead of just opening and forgetting? Not looking for guru stuff! Just real world tips, mistakes you've made and things you wish you did earlier. submitted by /u/BlueDolphinCute to r/Entrepreneur [link] [comments]

**When I started this piece, I didn't expect it to be this massive. It snowballed into a history of market abuse starting in 1969 to today. After many hours, I am done listing the history, people, and outlining the corruption that is currently in place. I sign off for now. But will be back with a deeper look into Jefferies. Over the weekend, I posted a screenshot of an email in the Epstein Files that mentioned reddit being on the right track to systemic market corruption and mass fraud. This led to a deep dive of reading through all the files. On Sunday I posted an overview of the first few files and set the stage for what was to come. Here is a brief recap. Around 2009 Scott Rothstein was busted for running a Ponzi scheme that claimed to sell the structured settlement of Epstein sexual assault survivors. However, there were no actual victims and therefore no settlements. He sold these imaginary settlements to hedge funds who then used them elsewhere to make money. Once the jig was up, it led to a counter suit by Epstein and the US Govt going scorched earth to recover the funds for the victims. Many hid their money in GameStop stock in 2013-2014 during the super cycle then flipped it to short positions. You can read more detail in the link above. Ok! All caught up. So why was Ken Griffin, GME, and the sneeze in these files? A guy named Chris Dilorio Dilorio was an investment guy in the early 2000s. He managed his own investments on Wall Street as well as worked from big time companies and did analytics on the side. He was an expert in rule 204 - Reg Sho (that should sound familiar). In 2006 he lost about $1 million on EMobile - a penny stock. This was a telecom company that raised a massive amount of capital to startup, but collapsed almost instantly. How do you just lose $359 million dollars in a few months? Dilorio wanted to figure it out. It turns out EMobile was owned by EAccess. EMobile was an established business in the sense that it had all the right paperwork, it had great fund raising, and it looked the part. But, in reality it was little more than a shell company. EAccess was selling phantom shares of EMobile with the intent of just bankrupting it. It was easy way to siphon money into the parent company. Dilorio filed a whistleblower complaint in April 2011, but nothing happened. His investigating continued but expanded. And it turned out this model was EVERYWHERE. By 2013 he filed a thorough Tip, Complaint, Referral (TCR) to the SEC which identified Knight Capital Group (Now Virtu), and UBS (surprise, surprise) as rampant short sellers engaging in this scheme. Additionally, he continues to pursue some level of investigation to be done for nearly 10 years! He was in communication with the SEC and Southern District of New York (SDNY - the legal body with state-level jurisdiction over Wall Street). His communications were something very close to Epstein's circle and seem to have been monitored by the estate. The emails There were 15 documents containing Dilorio's emails. These documents were reverse chronological order which was very annoying. And each document had significant overlap with the others. Instead of 15 documents with 50 emails each, it was more like 1 document with 50 emails and 14 with 1 or 2 new correspondences. I took each unique email and put them into chronological order which boiled down to 51 pages. Many of the pages are telling judges about what's going on. Some are to the SEC demanding his whistleblower reward. But between all of that there is really good information. Early in 2020, Dilorio shares his thesis: Companies are abusing shell subsidiaries. It works kind of like the EMobile example. Parent companies print and sell shares of a shell company. Hype it up a bit in the media, the shares fly out. Then they issue new shares to the parent which are nearly free (think $0.0001/ea). This clears the old short sales in the book, then they just sell the new issuance. It dilutes the float even more which drives down the price. Rinse and repeat till bankruptcy. It's so sure-fire that they mark their short positions as assets! This is of course fraud, but who cares?! It's not like anyone will check. This is just occurring with shady hedgefunds and evil corporations, right? Nope. Dilorio implies that this is industry standard and the primary money-making strategy of Virtu. Remember Doug Cifu? This is his main game. Pennystocks and MemeCoins. Sell and crash all the worthless ideas. Ok, so what will the SEC do? Literally nothing. The SEC sat on this info for over 10 years with no meaningful action. However, in that timeframe the SEC did petition the DTCC to open the Obligation Warehouse (OW) - a shadow clearing system for firms to hide their short positions to avoid close out requirements. That's not helping main street. It's quite the opposite with a dash of obstruction. This was the main point Dilorio was making. SEC has abdicated their duty to protect citizens. The Players A recurrent theme through the emails is the idea of Milikan Flunkies. This is the web of people perpetuating the scam Michael Milikan Leon Black - Apollo/Epstein Rich Handler - Jefferies Doug Cifu - Virtu SEC Chair Jay Clayton - law firm for Virtu. Mike Milken Milken was born in 1946 and is still alive today with about $6 billion and a presidential pardon. His first job was in 1969 at Drexel in the low-grade bond department with a small amount of capital to invest with. He went on a 17 year run with only 4 months failing to net a profit. Surely this was honest. Then in 1976 a merger occurred and Milken ended up in convertibles and started a high-yield bond department. He made 100% return in about 1 year. This was unheard of. Through the 1980s, Milken grew his bond market to nearly every aspect of the market. But how was he so successful? He quickly realized that no one was paying attention to bonds. He essentially made a feedback loop where he would package and sell others debt as a high yield asset. He would sell these bonds at up to 5x the legal maximum markup. But, if the bond price kept rising, the buyer was also happy. Both of their balance sheets looked good. In the 80s this was so strong that he began to use it as a threat. He would offer bonds to corporate raiders - smaller businesses looking to take over larger ones through leveraged buy outs - simply as a threat. With inflation in the late 70s and early 80s, investment laws were loosened, so Milken began selling his junk bonds to S&L banks - boring banks who held average citizen accounts and mortgages. In 1987 the FIRREA law was set to end this suddenly, so Milken gathered the leaders of the banks he was stuffing with junk bonds and paid $1.3 million to 7 lawmakers to kill the bill. Unfortunately, he only delayed the bill by 2 years. This bill forced all banks to sell their risky assets and realign with safer investments. So the junk bonds flooded the market, which crashed valuation, which led the to the collapse of 2900 financial entities. The government solution was to prop up the dead banks until all assets were unwound. In the end this cost tax payers $132 billion. This blow up also finally got eyes on Drexel and Milken. It turns out Milken set up a side business called MacPhearson Partners for his department to invest in their own dealings. For example he siphoned warrants from a business into his MacPhearson while denying shareholders. This is what eventually got him busted and collapsed Drexel. Milken was sentenced to 10 years in prison for securities fraud and $1.83 billion in forfeitures. But like any good rat he took a plea deal to name names. In the end he served 22 months in prison and paid $600 million in fines. Milken had aggressive sales approach where he controlled the entire pipeline of buyers which cornered the markets. He then leveraged his position to extort through threats. He created self-dealing on the side. Then he bought political favor to hide his scheme which was coined the, "Milken Technique." Leon Black Leon Black was born in 1951 and still alive today with about $13.7 billion. He started as an accountant but got his big break in 1977 at Drexel. He would help corporate raiders structure a takeover plan, then send them to Milken to generate the bonds. Weird. In 1989 when Drexel blew up, he arranged himself a nice like $16 million severance package then jumped ship. He, along with Josh Harris and Marc Rowan founded Apollo. They took their Drexel knowledge and founded Apollo to be a full vulture company. The banks that just collapsed had rocked the market and there were tons of businesses out there who were still packed with worthless junk bonds and they had sold them! So, Apollo leveraged this to transform from facilitators of corporate raiders to becoming the raiders themselves. Side note: an important client at this time was Carl Ichan. He was something of a client/financial backer that gave Apollo a lot of strength at the time. More on him later. Their model was to use debt to buy businesses then saddle that debt to the newly acquired business while extracting management fees, dividends, and any other form of profit. Places like Claire's, Chuck E' Cheese, and possibly soon-to-be 7-Eleven are all victims of this practice. The main model for Apollo finalized in 2022 and is a thing called Athene - a service that basically manages annuities for retirement. Normally, insurance and structured businesses need to invest in solid, low risk assets and any ownership extracts management fees. But since Apollo owns them, it now uses Athene's balance sheet how it wants. Apollo takes the money and invests in higher yield bonds, that it originates. That's right... Apollo makes Athene buy bonds that are packaged debt for the new businesses it will buy. It also scrapes arbitrage. Since the higher bonds are yielding >6% but annuities are only about 4%, Apollo keeps the difference. Grandma gets her money as expected, but Apollo extracts about 7% more out of it that she could have had. Leon Black also has a personal family business named Elesium Management who looks after his personal wealth. It was started by his father (Eli M. Blachowitz). Guess who the acting Director of the fund was?! Jeffery Epstein. Epstein managed the portfolio and all of Black's personal assets like the yacht, private jet, and $1 billion art collection. So, it's not surprising that Black had his own... special section in the Epstein Files. Basically, Apollo sits on both sides of the table as it manages investments for its subsidiaries by selling junk bonds that it makes. It's just Drexel turned up to 11. He has institutionalized aggressive selling and control of the pipeline of buyers to corner the market. There are no threats, just complete take overs. He funnels self-dealings to his own business which was run by Epstein. And he spends millions on political favor. Rich Handler He was born in 1961 and got his big break as trader at... you guessed it! Drexel! Black would structure a takeover, Milken would pump up the bonds for it, and Handler would move stock to maximize profit. In 1990 when Drexel blew up, Handler jumped to Jefferies (a small firm at the time) and essentially brought the junk bond market with him. This grew Jefferies from a small firm to 8th largest in the world. Clearly this strategy works for those on top. In 2012 Knight Investment Group (NITE) - a high-speed electronic trading market maker - had a technical error that created $440 million trading error in minutes. This was dubbed "The Power Peg Disaster" or, more commonly, "The Glitch." NITE was run by Thomas Joyce who was supposed to be the clean face of the company who got busted for front running client trades among other things. The glitch happened and Joyce went to SEC-Chair Mary Schapiro and asked them to cancel the erroneous trades, but she said no. This left Joyce with 48 hours to find $400 million cash. The desperate time crunch led Joyce to meet with the Drexel Group. Hander structured a package to save NITE. Between Jefferies, a young Blackstone, and a company called Global Electronic Trading Company (GETCO), they infused $400 million into NITE to save it from insolvency while becoming the biggest shareholders at a massive discount which wiped out the smaller investors. It was basically bought up. A few months later in 2013 NITE and GETCO merged to form KCG. Joyce left and Daniel Coleman was put in charge as CEO. Daniel was a Chicago native (who worked at O'Conners with a young Ken Griffin, then at UBS) was now in charge of the biggest high-speed market maker in the world. They implemented things like payment for order flow, and internalization to fill orders, and front running orders. Cool. It's important to note that KCG had split off and started Citadel by this time. He was a direct competitor to Jefferies and KCG. Dilorio reports that NITE was an abusive naked shorter and the glitch and merger were both points which cleared the books of phantom obligations. Things didn't change since Drexel, it just took on a new form with a new name. So, Handler looks like a hero at Jefferies for acquiring this growing Market Maker. But in 2017, they sell it Virtu (run by Doug Cifu) for $1.3 billion. That seems low for one of the biggest market shares in electronic trading... The official report was marked as Virtu buying KCG at a premium. But Jefferies claimed they sold below fair value because of promise of a role in another virtu endeavor. Dilorio claims it was a discount for Virtu to take on liabilities of the massive naked shorts NITE racked up. Doug Cifu Doug was born in 1966 and is alive with $9.14 billion. Initially Doug was a lawyer who worked at Paul, Weiss, Rifkind, Wharton & Garrison. Remember that name for later. Cifu was considered part of an elite team that advised on complicated mergers, acquisitions, and private equity deals. He made partner in 1999, and in 2007 he met Vincent Viola and Graham Free who founded Virtu - a high tech, minimal overhead, market maker. They operated for about 5 years before going public where they revealed they had 1 losing day since their launch. They were really good, but they had a small base. So in 2017 they struck a deal to acquire KCG to go from 4% market share to about 20%. They very publicly claimed that KCG was a mess and an incomplete merger, so they migrated everything on their proprietary platform. Dilorio asserts that Cifu was not an investing genius, but rather a legal buffer to protect the system. The "migration" was not monitored, and it was another way to clean the, once again, insolvent KCG/NITE/GETCO mess. Now here's the crazier part, imo. In 2019, Virtu purchased Investment Technology Groups (ITG) for $1 billion. ITG is a "solutions company" that owns POSIT - a fucking dark pool. Dilorio states that Virtu owning POSIT made a closed loop where Virtu could internalize anything to hide their short positions. Right now, the SEC is lightly enforcing transparency with Form ATS-N which makes "Alternative Trading Systems" explain their matching process and any conflicts of interest. There are also Rules 605 and 606 for better reporting of trade execution data. As you can imagine, there is very little penalty for failing to comply, so we get a 2-tiered market where retail sees the lit-market and big institutions see the dark and lit exchanges. Thanks Doug. SEC Chair Jay Clayton Born in 1966 and is still alive with a net worth of $50 million. That's oddly poor compared to the rest of the list. He was not an investor, but another Lawyer who first worked at Sullivan & Cromwell. This law firm represented most of the people during Drexel's collapse and maintained ties with them after they jumped ship to other ventures. He was referred to as the master architect for Goldman Sachs, Barclays, Deutch Bank, and the Bear Sterns collapse. His expertise was "complex navigation" where he could structure things like mergers and acquisitions to pass SEC regulations. In 2017, he was nominated to be the chair of the SEC. Here he helped facilitate Virtue to acquire KCG and ITG and explode their reach, control, and create the bullshit ecosystem that is now our economy. Did you guys' really thing Dougie boy was going to escape the Drexel Diaspora? I got you with the delayed fuse. Oh, and after Clayton stepped down from the SEC he went to work as an advisor for Apollo with a huge salary as an advisor. But in 2025 he got bored, so he took the role as the U.S. Attorney for the Southern District of New York (SDNY). He's the person responsible for investigating claims of abusive short selling. Perfect.... His team is now full of Sullivan & Cromwell attorneys who are the same people who defended naked short sellers until this past year. Does anyone think they are going to change their stance and risk losing a client? Hell no. He offers a self-reporting program where firms can report criminal misconduct on themselves in exchange for delayed prosecution (indefinite) and reduced fines (zero). And the whistleblower program now requires the person coming forward to give up all money related to the issue. It seen a huge drop in tips. There has been 1 charge of market fraud by the Clayton's SDNY office and it was against Patrick James of First Brands. This company used a secondary business to buy his inventory. He would borrow money, send it to this second company to buy things from himself, then take the money and inventory back. This made the money flow on the balance sheets look twice as good. This looks exactly like one of those Drexel closed loops with junk bonds, or naked shorts, so why is he getting punished for it? Because he used the sheets to defraud Jefferies, UBS, and Blackrock. This is not punishment for doing something illegal. It's punishment for stealing from the club members. The SDNY is now Wall Street's legal hit squad. Dilorio states repeatedly that this is a "closed ecosystem", a "revolving door" where they all work together, or a "unified club" where they protect each other. I can't say he's wrong. Carl Ichan Carl was born in 1936 and is still alive with about $4.3 million. He did not work for Drexel, but he was a big client. In the 1980s Ichan was a raider who took over TWA and Phillips (petrol) with Drexel financially supporting him. He hired Leon Black as his personal banker and mentored him to go into private equity by starting Apollo. Ichan also controlled, temporarily, Ladenburg Thalmann - an investment firm that absorbed most of Drexel's assets (through Gruntal & Co.) after their collapse. He's also known to have a friendly working relationship with Rich Handler. Dilorio asserts that Ichan, Black, and Handler operate as one entity. In 2017, Ichan was appointed Special Advisor on Regulatory Reform where his role was to select which regulators should be cut. His choices seemed to benefit his company Ichan enterprises. He also helped interview Jay Clayton for the SEC. Cool. Blackrock At this point I have shared the big players Dilorio's emails. But, you're probably wondering where a few specific names fit into all of this. The following people are important players in this saga, but only briefly mentioned in the files. Their roles are important but the research will stray from the files. The Blackrock we know today started in boston in the 1980s as a company named First Boston. They were the competitor to Drexel in the bond market. But instead of packaging corporate debt into junk bonds, they packaged mortgages (MBS). Larry Fink was kicked out for losing $100 million in a quarter due to changing interest rates. But he realized that Wall Street was good at making risky bets but bad at measuring that risk. In 1988, he met with a freshly founded Blackstone whom was loaded with former Drexel execs including Stephen Schwarzman. Schwarzman gave Fink $5 million to fund his new business in the bond market in exchange for 50% ownership. This kept Fink's Blackstone Financial Management under the Blackstone umbrella. Schwarzman continued the corporate raider strategy with Leveraged Buy Outs, while Fink sold fixed income investments and risk management. By 1992 his Blackstone Financial grew faster than the rest of Blackstone. In order to poach talent, he offered new equity to big hires. This effectively reduced Schwarzman's equity from 50% to 36%. Schwarzman was not happy and bailed. He sold his entire stake to PNC bank for $240 million. Fink rebranded to avoid confusion. He chose Blackrock to seem like a stable offshoot of Blackstone. Blackrock built the Aladdin system as a response to Fink's $100 million loss. Through Sun Systems they built a platform to stress test portfolio against thousands of hypothetical scenarios. This was internal through the 90s, but became an external tool in the 2000s. Dilorio claims that Aladdin is no longer a risk assessment tool, but after Bear Sterns it became a tool to hide toxic assets. In 2020, PNC sold its stake in BlackRock for $14 billion. Ken Griffin The man, the myth, the mayo. Born in 1968 and worth about $51.2 billion. He has no formal ties to Drexel that I can find. As mentioned above he did work with Daniel Coleman at O'Conner & Associates where they both had an interest in high speed trading. Coleman merged his firm with the Drexel crowd and became the CEO of KCG and had a niche in the Virtu world. Griffin stayed solo and built his own evil empire based on math, physics, and speed trading compared to the Drexel junk bloat. Citadel runs about 40% of all market volume while Virtu runs about 25%. And both market makers internalize an absolute ton of volume (60-70%). Fink and Griffin feud constantly. Fink runs Aladdin with AI (because of course everything has to) and Griffin runs on proprietary "market indicators." Fink wants to be the market while Griffin wants to be ahead of the market. Citadel, Virtu, and Blackrock spend insane amounts of money to shape the SEC. Dilorio uses Griffin as a second example of how the SEC is complicit in helping big firms and describes Citadel and Virtu as a duopoly that ultimately works against retail. The Ecosystem So Milken's flunkies Black and Handler jump ship and make their own businesses. Ichan rides Black's financial backing. Cifu swoops in off Handler's big show to provide legal cover. Fink takes the junk bonds to the mortgage world and starts Blackrock who grows so big they provide liquidity to everyone in the junk bond system. They all help install Jay Clayton to jam up investigations on Wall Street. So what about GME? GameStop was the moment the Drexel style naked shorting feel into the mainstream. It was never supposed to be revealed to the public. All of the abovementioned people took legal risks when they thought no one was watching. The bond markets in the 80s. The MBS and penny stocks in the 90s and early 2000s. Now it's in mid-caps and people are finally getting eyes on it. The 140% short interest was mathematically impossible unless naked shorting occurred. Market Makers are allowed to naked short in order to provide liquidity and they are incentivized to internalize orders to keep the price from rising, especially if they have subsidiaries like melvin capital about to tank. They take the FTDs from the internalization and hide in the Obligation Warehouse where they sit in a private ledger as "unsettled" but are marked on the public ledger as "settled" to look covered. What now? In 2025 Genius Group filed a claim that Citadel and Virtu were spoofing and naked shorting 98% of trading days since the 2021 sneeze. It currently sits before the SDNY.... Fuck. But keep eyes on it. This will be a huge signal about future Wall Street Corruption. But what about DRS and locking the float? It creates unquestionable evidence that naked shorting is occurring, it puts shares in our actual name, and it provides stability to GameStop. But Rich Handler runs Jefferies who both issues GamesStops shares and effectively runs Computershare. Fuck. Jefferies also utilizes analyst Simon Fitzgerald to move the stock price. Handler is playing both sides to milk as much money as possible from this situation. In fact, it is incredibly likely that Jefferies is always the first to know DRS numbers. After all of this, I suspect Jefferies is the one to watch to know where this will go. Their investment subsidiaries include: Business Development Company (BDC) and Leucadia Asset Management which is an umbrella investment company. These will be the focus of my next DD. Till then, please read and share. We're on to something massive. submitted by /u/ACat32 to r/Superstonk [link] [comments]

Posting this so hopefully people can learn from my mistake instead of having to learn it themselves. EDIT: I'm fully aware of what this sub thinks of fee-based advisors. In this case he probably saved me hundreds of thousands in compound interest over my lifetime. Could my money be performing better without the fee drag? Yes, but it could also be performing FAR worse, and that's probably good enough for the majority of people. submitted by /u/mechy18 to r/Bogleheads [link] [comments]

submitted by /u/ChiefLeef22 to r/gaming [link] [comments]

Not sure if this counts but I’m just upset submitted by /u/Stefano265 to r/mildlyinfuriating [link] [comments]

If your inbox is overloaded, just search for "unsubscribe" in your email’s search bar. This will pull up almost every newsletter, promo, and spammy email you’ve ever received. From there, select all and delete. A friend of mine went from hundreds of thousands of emails down to 140 just by doing this. It works insanely well. Why YSK: Most marketing emails are required to include the word "unsubscribe," which makes it easy to mass-delete them from your inbox in seconds. P.S. You can also create a filter to automate this process for all future emails, check the comments below for details. submitted by /u/PaperMan1287 to r/YouShouldKnow [link] [comments]

submitted by /u/nuttybudd to r/todayilearned [link] [comments]

Advertising costs have been rising dramatically and are continuing to do so while more and more businesses are already looking for other ways to sustain their business. According to statistics, Email Marketing has the highest ROI out of all Marketing platforms (even before SEO & Paid Ads) and most businesses still don't put enough effort into a proper strategy. That is why in this post, I want to share what my team and I did to get a brand from Zero to 116K/mo so that you can see what worked for us and use it in your own business. There are no links in here and I'm not affiliated with anything. The websites I mention are mostly free anyways but please also do your own research before using any of them and be critical. My background: I worked for Germany's biggest Shopify Plus and Email Marketing agency before I decided to start my own agency and in 4 years I've now helped more than 60 7 & 8-figure e-commerce brands improve their retention through email marketing. We work with Klaviyo but these learnings can be applied to any other Email Service Provider as well so if you're using Mailchimp, ActiveCampaign, SendInBlue or so, you'll still be able to learn from this post. The shop we worked with is on Shopify but you can still apply it to Shop systems like WooCommerce, Shopware, Magento, or any other. In January we approached this huge food & beverage brand and created an email strategy from scratch getting them from zero to 116K/mo in the first half of 2023. Disclaimer: If you sell products that can be bought multiple times you'll probably be able to get similar results. If your product is naturally a bad fit for retention marketing e.g. Wallets, Cars, etc. you won't get there even with the best team. Trust me, been there before. Email is all about retention and Customer Lifetime Value even if it can improve your conversion rate a bit. Now that you know that, let's jump into it! So our client is a food & beverage brand whose products naturally have a good resell and cross-sell potential. They sell food boxes and also single items so pretty much an online grocery store with the possibility to make an abo to get boxes weekly or monthly. In December the store made 376K in monthly revenue without any emails and made 612K in June 2023 of which 116K came from Email Marketing. One big factor that needs to be kept in mind, they already had a big email list of all the people that bought from them over time so we didn't need to do a lot regarding List growth. If you don't have a big list or none at all, focus on list growth first and try to get as many emails as possible. Without email addresses your emails are worthless. You can collect emails from old orders, post about your email list on your socials, run ads, create a popup to convert traffic, or even install Integrations that capture people's emails without them even giving them to you. (We just did this with an Influencer who has 2 million followers and she got 10K people into her list with just a few stories.) When we began we had 125K contacts. Here is what we did: Market research and analysis of their account -> Whenever we start working with a client we want to make sure that the advice we're giving is good and we want to know who their competitors are and what works for them. In most cases, we've worked with similar brands before so we know how their business works but sometimes it's so unique that we need to really dig into it to understand how we can help. One great free website that we use to find out more about competition is BuiltWith. It shows you which plugins another store is using. For example, if we see that someone uses an Integration that might be helpful for our client we check it out and evaluate whether or not to install it. We also look at the competitions emails but more on that in point 3. I would recommend you take 3-4 hours to create an overview for yourself and look at what other brands are doing. You can also look into the Facebook Ads Library to get some inspiration from the creatives of other brands. For our clients, we always create a mood board in Figma which is also free so that they have a proper overview of what's going on in the market. Clean lists and create new segments -> I'd say about 9 out of 10 brands send their campaigns to their entire Newsletter without actually filtering whether or not the people are active. This is THE WORST thing you can do to your account. For the first year that I was working with clients, I did exactly that and was always wondering why the deliverability was so bad. Open rate dropped, click rate dropped, we landed in spam, and everything you want to avoid happened. And why? Because you don't filter by activity. In Klaviyo it's called a segment and what it does is prevent you from sending to people that don't open and click your emails. That's it. Because the last thing you want to do is send someone 30 emails without them opening or clicking them. Because guess what, the Email services don't like that and will mark you as spam. It shows Gmail, yahoo, etc. that your content isn't relevant. That it's spam. So if you send campaigns, please use a segment and exclude everyone that isn't active. Recently we worked with a brand that had 400K contacts but only 33K were really active. It's hard to admit but please only send to those that are active it will be better for your account, for your brand, and for your customers in the long run. Created email templates -> When creating email templates it is really important that they are consistent with the brand. The designs should have the same vibe as the online shop, the socials, and everything else the brand has out there. To get inspiration from other brands we like to use the websites Milled and ReallyGoodEmails. Going into detail on this would take too long but make sure that the CTA's are visible, the content above the fold is appealing, and the subject line is short and makes people want to click. Dynamic content such as the first name, dates, personalized codes, and variable images should always be double-checked before going live. If you want to create emails, do so in the Klaviyo builder. There are other ways to do it like HTML, one-picture emails, sliced pics from Photoshop, etc. but if you're a beginner you'll be able to get enough out of the Klaviyo builder for sure. Klaviyo also has pre-built templates which you can customize really easily which will get you good results as well. Set up automations -> This aspect is often overlooked. My sales team signs up for a ton of Newsletters every single day and we see that more than 70% of businesses with a signup don't send a welcome email and 90% don't send more than 1. email. For our clients, the Welcome series is always one of the top 3 best-performing automations and we make sure that the customers get a great deal whilst being introduced to the brand properly. These are the automations that we've set up: Welcome -> When someone signs up for your Newsletter Abandoned cart -> When someone abandons their cart Abandoned checkout -> When someone abandons their checkout Browser abandonment -> When someone leaves without adding an item to the cart Thank you -> Followup after someone has placed an order depending on ordered products Win back -> When someone hasn't been active for a long time (e.g. no order for 6 months) Birthday -> Either on someone's birthday or on the date their profile was created Back in stock -> When an item is back in stock that they're interested in Review -> To leave a review on a product or for the brand (Using Reviews io) Cross-/re-/upsell -> Offering other products that might go well with what they bought If we have Aftership installed we also set up a Transaction automation so that the customer always knows where the package is. If you want to set up automations, go to Klaviyo's automation library, they have a lot of good ones pre-built and they will be working for you as well. If your CLTV is low in general and the store is not such a good fit for emails anyway, it's important that you focus on this part over campaigns. Why? Because if you can't sell your item again and again, at least you can support your conversions by reminding people to make the purchase. Let's say it's really extreme and you have an average order count of 1, then you need to focus on making that first purchase as appealing as possible. With the abandoned cart, checkout, browser, and welcome automation you can do A LOT for your conversion rate. Installing Integrations -> Because people are coming back regularly and we wanted to improve the CLTV even further we wanted to gamify the customer experience with a Loyalty Program. For our clients we use LoyaltyLion but it's quite expensive so you can also start with a cheaper one. We just love how it integrates with Klaviyo and we're able to send the Customer support a ticket via Zendesk for manual tasks or send automations if the customer has reached a certain milestone. Same goes for Reviews io, if someone leaves a bad review we automatically create a ticket in Zendesk so that a support member can reach out and if they leave a good review we thank them. This is a great way to ensure customers are happy and you know what is going on. For this brand, we also installed AfterShip and connected it with Klaviyo so that customers get an email at every step from when the parcel leaves the warehouse to when it arrives at the customer's front door. With the click of a button, they can just track their parcel and even better, the support team knows exactly where the package is as well in case a customer has a question. If you want to install Integrations, make sure it makes sense and improves a measurable KPI. We're also fans of Locksmith when a brand has a VIP community but it doesn't make sense for every brand. Content Schedule for campaigns -> Next to automations campaigns are probably THE biggest opportunity in an email account. Both are responsible for about 50% of the attributed revenue and count equally when the account health is normal. Of course, there can be situations where one is heavier than the other but usually, they equal each other out quite well. For this brand, we're sending 3 emails per week. 1 to Investors, one to usual customers, and one to VIP customers. The VIPs always outperform the others which is also why we tag them properly for the support to prioritize them. The campaign frequency, content, offer, and audience always heavily depend on the brand and its audience. We like to combine short texts where we're talking about brand updates with subtle offers. Once a month (usually in the beginning because that's when our customers get their money) we like to run a bigger offer for the Newsletter only. The Offer Newsletter to the VIPs alone brings in more revenue than all other campaigns that we send that month. Think about that for a second. That's how important your VIPs are. Split testing -> Over the years I've seen a lot of approaches from different people and agencies on how to test but the best one I've found and used ever since is a simple 3-step approach. Create a hypothesis (Why do you think your test will work?) Test it with your audience (See how your audience responds) Analyze the results and iterate (-> Then create a new Hypothesis based on that) We're testing and tracking EVERYTHING like this. We have a Google sheet where we write all of this down for each test. We run tests for: Subject Lines & Preview texts (KPI: Open Rate) Template Designs (KPI: Click Rate) Offer (KPI: Placed Order Rate) Segmentation Relevancy (KPI: Unsubscribe & Marked as Spam Rate) Automation Timing (Overall Performance) Automation Email Count (Overall Performance) Send time (Overall Performance) Capture Design (KPI: Signup rate) If you want to start testing yourself, make sure to always follow that scheme. Know why you're testing, what you're testing, and analyze the results. There have been plenty of times where I was like "Why does this work better than the other?" and couldn't wrap my head around it but data is always more powerful than your thoughts. I have seen some accounts in the past and I'd say I know a thing or two but if data proves me wrong, I listen to it. See a lot of people do this wrong and stick to their opinion of "I like this better so it should stay like this". It's about your customers and not about you. You may run the business but your customers finance it so do them a favor. Data > Your Opinion. I wrote this article for 3 hours and just realized that I can't add screenshots so you just have to believe the stuff that I just said or you don't. Always be critical about everything you read online but if this made sense to you feel free to use it in your own brand. I won't link my agency here not because I don't want you to see it but because I don't want to diminish the value that I want to provide for free. If you have any questions about email marketing for e-commerce just let me know in the comments and I'd be happy to help or explain my points in greater detail. If there's enough interest aka enough comments, upvotes, etc. I'll make an update in January on how we improved their emails in 12 months. If you enjoyed this all I'm asking for is for you to upvote this so that more people out there can create better email marketing for themselves, keep the lights on in the office, and feed their families no matter if it's a Solopreneur or 100+ employee business. Good luck! David submitted by /u/DavidWardenga to r/Entrepreneur [link] [comments]

submitted by /u/EuphoricTrilby to r/conspiracy [link] [comments]

submitted by /u/txsxxphxx2 to r/gaybros [link] [comments]

Why YSK: Not only do they know it was opened, email trackers embedded in the email will provide additional data such as what time, how many times, on what device, and often times the location. The email trackers are becoming more common and more complex. If you receive a lot of unuseful marketing emails, it is often best to mark it as spam or delete without opening. submitted by /u/Daren620 to r/YouShouldKnow [link] [comments]

submitted by /u/Aurorafaery to r/CasualUK [link] [comments]

As it currently stands, that content offers gear that is no longer useable in the game. In my opinion they either need to add gear, or make it free. If I was a new player and paid for that content I would be extremely disappointed to see the gear is no longer relevant in the current state of the game. Edit: Thanks for the awards! I just saw that email and made the post, glad it’s getting some attention. This isn’t knocking the game, I’m having a lot of fun with beyond light, and I’ve been playing for a while. I just think this is scummy to advertise to new players. There’s no mention of the guns and armor being sunset in the email. submitted by /u/JiffTheJester to r/DestinyTheGame [link] [comments]

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submitted by /u/E3RIE_ to r/NoStupidQuestions [link] [comments]