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I’ve been the creative director at a boutique marketing agency for five years. Three years ago, instead of a salary bump, the founder offered me a 15% ownership stake in the LLC. At the time, it felt like a huge win. Fast forward to this year: in January, we landed two massive enterprise clients. The agency’s revenue has absolutely skyrocketed this spring. It should be a great thing, but the founder is choosing to keep 100% of the cash inside the business to hire more staff and sign a lease on a much larger office space. He hasn't paid out any profit dividends to the owners. Yesterday, the company’s accountant sent me an email reminding me that Q2 estimated taxes are due on June 15th. They attached a worksheet showing that because the LLC is a "pass-through entity," I am personally responsible for the taxes on my 15% share of the massive Q1/Q2 paper profit. My estimated tax voucher for next week is roughly $14,000. I literally do not have $14,000 in my personal savings. I am paying taxes out of my standard W-2 salary on money the company earned, but that the founder is hoarding to fund his own expansion plans. When I brought this up to my boss, he just shrugged and said, "That's the reality of being a business owner." Is this actually how equity works? Am I legally forced to drain my personal bank account to pay the IRS for company profits I haven't received a single dime of? Do I have any right to demand he releases enough cash to at least cover the tax bill? submitted by /u/JerryJeremy to r/personalfinance [link] [comments]

Hi, I'm running a B2B marketing agency and still at the early stage. I'm investing into SEO and content marketing to drive organic inbound leads, which work decently, but somehow in May lead flows have dried up a little bit, so I'm considering adding other channels to the mix. I'd love to learn from other founders in the B2B space, especially B2B SaaS since that's where I'm at: What channels are you using to drive leads? How effective is that working out for you? I offer mainly SEO and content in my retainer package, but considering adding PPC too. Do you find that PPC is a more popular service than SEO/content? Does having a wide range of services make the agency more "attractive" to the client? I'm considering cold email too but I've heard horror stories about it, so would love to hear from people who've succesfully closed deals from outbound submitted by /u/HyHoang to r/agency [link] [comments]

took over my family's business 8 years ago. when i arrived, the marketing consisted of: a yellow pages listing and word of mouth. literally nothing else. tried everything over 8 years. facebook ads (decent for 2 years, then the cost tripled). instagram (good for awareness, weak for conversion). google ads (worked but expensive for our service category). SEO (slow but eventually produced results). built a proper website along the way with an ai website builder and i still make the occasional event flyer and one-pager in gamma when we need one. the channel that outperforms all of them: an email list of 1,400 people i built manually over 4 years. every past customer. every prospect who asked for a quote. every person who attended an event we hosted. 1,400 people. not 14,000. not 140,000. a small, specific list of people who know our business personally. monthly email (not weekly, they'd unsubscribe). open rate: 42%. click-through rate: 8.2%. revenue attributable to the monthly email: roughly 30% of new business each month. the email list cost nothing to build beyond the time to add each person. the monthly email costs nothing to send beyond 30 minutes of writing time. the ROI is essentially infinite. every shiny marketing channel i've tried over 8 years has either gotten more expensive, less effective, or both. the email list has gotten more effective every year because it gets larger and the recipients are warmer. the marketing industry doesn't talk about email lists of 1,400 because there's no agency fee attached. nobody can sell you a service for building a list one name at a time. but the list built one name at a time is the one that converts. if you run a local or relationship-based business and you don't have an email list: start one today. add every customer manually. send monthly. it'll outperform whatever you're currently paying for within a year. submitted by /u/Ornery_Outcome7469 to r/DigitalMarketing [link] [comments]

We are preparing to open a new brick and mortar retail store with and ecommerce site as well. We are in the jewelry business. I want to incorporate email marketing as a component of our launch strategy but am a bit unsure what to expect. We are looking at Mail Chimp as a platform as I used it a long time ago and know they have alot of rebuilt templates which I figure will help. Im curious about a few things, first what should I expect to pay an agency to manage and setup up? What kind of frequency should we plan to start with? I was thinking about a string of relaunch emails, like maybe 4-8ish. (We are roughly 75 days out as of right now) Also, how should I build the list? Since we arent open yet, I was thinking about just social media but am not sure if I should plan to spend some money to boost the posts or even what kind of posts to create. After launch, I think we will do a newsletter style campaign, maybe once a month? Any and all advice is much appreciated! submitted by /u/Fit-Establishment259 to r/Emailmarketing [link] [comments]

Hey everyone, We're an early stage startup looking for an email marketing agency that can own the entire cold outreach channel for us. Not just sending emails, we need someone who can handle signal based lead qualification, build personalised sequences, write/experiment with different copies, and manage execution end to end. If you've worked with a team that actually moved the needle on outbound, do let me know. Thanks! submitted by /u/ugify to r/indianstartups [link] [comments]

I run a few physical product brands, and a while back we hit a major growth plateau. I was burning the candle at both ends trying to run the business and manage the ads, so I did what every stressed founder does: I took a sales call with a slick digital marketing agency. The pitch was incredible. I was on Zoom with the agency founder and their "VP of Strategy." They showed me massive case studies, promised to scale our accounts, and quoted me a $5,000 a month retainer. I signed the contract that same day, thinking my problems were finally solved. But here is what actually happened the second my wire transfer cleared. The founder vanished. The "VP of Strategy" stopped replying to emails. My ad account was immediately handed off to a 22-year-old junior media buyer who, I later found out, was juggling 14 other clients at the exact same time. Our ROAS tanked, but every Friday I would get a PDF report from my new "Account Manager" spinning the numbers to explain why things would turn around next week. I eventually fired them. But the experience bothered me so much that I spent weeks digging into the agency business model to figure out why the service was so disconnected from the sales pitch. When I finally reverse-engineered the math, my stomach dropped. When I was paying that $5,000 retainer, here is what I was actually funding: About $2,000 (40%) went straight to agency overhead and the founder's profit margin. Another $1,500 (30%) paid the commission of the sales rep who closed me on that initial Zoom call. Around $1,000 (20%) paid the Account Manager whose only real job was making those PDF reports to keep me from churning. Which left maybe $500 (10%) to pay the actual junior media buyer who was pushing the buttons inside my ad accounts. I realized I wasn't paying for elite marketing performance. I was just funding their sales machine. That was the last time I ever hired a traditional agency. I realized I would rather suffer through the miserable, 40-day process of hiring a vetted media buyer directly than ever pay an agency retainer again. I just wanted to share this for any founder currently staring at a $5k to $10k proposal on their desk right now. Take a fraction of that money to hire someone directly, and put the rest into your actual ad spend. Has anyone else fallen into this agency trap? And for the founders who escaped it, how are you dealing with the nightmare of hiring in-house talent right now? submitted by /u/ArtisticLemon2644 to r/Entrepreneur [link] [comments]

I run a B2B lead generation agency. Before cold email, we were entirely referral-dependent — slow, unpredictable, stressful. That changed when we went all-in on cold outreach. In February 2026 alone, we sent 40,000+ emails, running 1,500+ sends daily, consistently hitting 6–8% reply rates (industry average is 1–2%), with 95% deliverability. It's now our #1 client acquisition channel. Here's everything I learned the hard way — so you don't have to. Part 1: Technical Setup Domain Strategy Never send from your main domain — buy separate outreach domains exclusively for campaigns Set up SPF, DKIM, and DMARC immediately after purchase — no exceptions Use Google Workspace or Microsoft 365 (~$4/account/month) — inbox placement is noticeably better than cheap hosts Forward all sending domains to your main website — it signals legitimacy to spam filters Email Account Setup 1–3 accounts per domain is the sweet spot Start at 10 emails/account/day, increase by 10% daily Cap at 25 emails/account/day once fully warmed Example: 5 domains × 3 accounts × 25 emails = 375 emails/day per client Warm-Up — The Step Most People Underdo Minimum 21 days of warmup — 14 days is what everyone recommends, but real inbox trust takes longer. 21 days is the floor, not the ceiling Buy spare domains upfront — don't wait until your active domains get flagged. Keep a bench of warmed domains ready to rotate in at any time Rotate domains every 4–5 weeks — even healthy domains build pattern fatigue. Rotating keeps sender reputation fresh and prevents a single domain from tanking your whole campaign The rotation system: while Domain Set A is actively sending, Domain Set B is warming up in the background. When you rotate, Set B goes live and Set A enters a rest/re-warm cycle Add real profile photos to every account, use aged domains wherever possible (even 6 months old performs better) I use Manyreach for warmup + sending — solid deliverability, highly recommended Part 2: Finding the Right People There's no single best tool here — what works shifts niche to niche. The key is knowing which source fits which target type and mixing them based on your campaign. For Online Businesses (Agencies, SaaS, Consultants, MSPs, Staffing) Apollo io is the strongest database for this segment — but only if you're tight on filters Sloppy filters = bloated list with low intent. Tight filters = smaller, higher-converting list Filter hard on: employee count, revenue range, specific job titles, technology stack, and funding date where relevant Supplement with LinkedIn Sales Navigator for high-value individual targeting + enrichment tools to fill in missing data Crunchbase and PitchBook for funded or scaling startups For Local Businesses (Restaurants, Clinics, Repair Shops, Retail) Google Maps + Yellow Pages are your primary sources — most accurate for brick-and-mortar contact data Use Apify to scrape both at scale — handles Google Maps and directory scraping cleanly without manual effort Serper .dev works well for search-based targeting when you need niche-specific local lists fast Finding Lookalike Targets Once you close 2–3 clients in a niche, tools like Ocean. io or Pandamatch help you find companies with near-identical profiles This is where niche-specific campaigns start compounding — same proof, same positioning, higher resonance every time Part 3: Clean Your List — Double Verify Every Time Most beginners verify once and call it done. That's a mistake that will cost you your sender reputation. Always double verify — run your list through two different tools back to back. Different engines catch different invalid patterns, especially catch-all addresses that single tools miss. Why it matters beyond bounce rate: A clean list keeps reply rates high because every send reaches a real inbox It protects sender reputation long-term — one bad spam trap can haunt a domain for months Even a "No" reply is a win — it means your email was delivered, opened, and read. That's a healthy engagement signal for your domain. A silent bounce does nothing for you Services worth using: MillionVerifier — strong value for bulk cleaning (use as first pass) Reoon Email Verifier — excellent value for money, highly accurate especially on bulk lists (run as second pass) VerifyEmailAI — great third-layer check, catches edge cases the above two miss Listmint. io — best for catch-all and risky addresses the above three flag as uncertain Part 4: Segmentation Beats Personalization Most people over-invest in AI personalization and under-invest in segmentation. A well-segmented list with a simple email will outperform a generic list with a "personalized" one every time. Segment by: Industry niche — don't target "marketing agencies," target "paid media agencies under 20 employees" Problem they're most likely facing (growth plateau, high CPL, poor client retention) Which case study would resonate most with them Job title tier — decision-makers vs. influencers need completely different messages Location when relevant (regional events, timezone, local regulations) Part 5: Writing the Email Format Rules — Non-Negotiable Plain text only — no images, no tables, no HTML formatting No links in the first email (kills deliverability instantly) Simple signature — name, title, phone number. Nothing else Use spintax on greetings and sign-offs to avoid spam pattern detection Test every template on 50–100 sends before scaling The 4-Part Structure That Works 1. Personal Reason (Why Them) Show you actually looked at their business. "Hi [Name], noticed [Company] is heavily running paid ads but doesn't seem to have a cold outreach system — most agencies at your stage are leaving significant ARR on the table because of it." 2. Value Prop (What You Do) Specific, outcome-focused, brief. "We help B2B agencies under 20 people book 15–20 qualified decision-maker meetings per month through cold email — without hiring SDRs." 3. CTA (One Simple Ask) Either a soft yes/no or something free. "Worth a 15-minute call to see if it makes sense for you?" 4. Proof (Pre-Handle the Objection) One specific result, not a vague claim. "Last month we helped a 6-person IT staffing firm book 17 qualified calls in 30 days. Happy to walk you through exactly how." Subject Lines That Get Opens (6 words or less): "Question for {{first_name}}?" "{{company_name}} — quick thought" "Noticed something about {{company_name}}" "{{first_name}} — cold email idea" Part 6: Keep It Human Short emails — strangers won't read walls of text Make it feel like you spent time on each one, even if it's a sequence Use truthful, specific claims — "we've helped 50+ companies" beats "we're the best" every time Clear language — don't make prospects guess what you're selling Use industry terminology they recognize — it builds instant credibility Part 7: Follow-Up Strategy Most replies come from follow-ups — don't skip them because the first email got silence. Send 2–4 follow-ups max per sequence Space them 3–7 days apart Each follow-up should add new context, not just "bumping this up" Don't obsess over unresponsive leads — your energy is better spent on fresh volume Part 8: Metrics — What "Good" Actually Looks Like Metric Industry Average What We Aim For Reply Rate 1–2% 6–8% Positive Reply Rate 0.5–1% 2–3% Meeting Booking Rate 0.3–0.5% 1%+ Deliverability 70–80% 95%+ If your reply rate is under 2%, the problem is almost always list quality, email copy, or domain reputation — in that order. Fix one at a time. Getting Started Checklist Buy 2–3 outreach domains + spare domains for rotation Set up SPF, DKIM, DMARC on all of them Create 2–3 accounts per domain, start 21-day warmup Pull targeted list from Apollo (tight filters) or scrape via Apify for local Double verify list — two tools, back to back Segment before writing any copy Write 4-part email, test on 50–100 sends first Monitor reply rates for 7 days, then optimize Rotate domains every 4–5 weeks without waiting for issues Start small. Don't wait for perfect. The learning happens in the sending. Drop your questions below — happy to go deeper on whatever step is tripping you up. submitted by /u/Remarkable-Comment85 to r/coldemail [link] [comments]

ok so before anyone comes at me. yes i know this is kind of a psycho thing to do. but i had my reasons and honestly the results were so eye opening that i think everyone in this sub needs to hear this heres the backstory. i run my own cold email operation. have for a while. but i kept seeing these agencies on twitter and linkedin posting insane results. "47 meetings booked in 30 days." "12 demos this week alone." "$500k pipeline in 60 days." and i started wondering. are these people actually this good or is it all smoke so i did something kinda unhinged. i created a fake company. built a basic website on carrd in like an hour. set up a business email. wrote a little backstory for myself. "founder of a small b2b saas company looking to scale outbound." very standard prospect profile then i signed up with 5 different cold email agencies as a paying client. told each one the same thing. same ICP. same offer. same budget range. same goals. wanted to see what each one actually does when they get a new client spent about $14,000 total across all 5 over 2-3 months. yes that is real money. yes my girlfriend thought i lost my mind. no i dont regret it im not gonna name the agencies because thats not the point and i dont want legal problems. im just gonna call them agency A through E. but these are real agencies that actively advertise in the cold email space. some of them are names youd recognize if your in this world AGENCY A - $2,500/mo the onboarding was actually decent. 45 minute call. asked good questions about my ICP and offer. seemed like they knew what they were doing. i was cautiously optimistic then i got access to their dashboard and things got weird they set up 8 inboxes for me. all on the cheapest google workspace accounts from what i could tell. DNS was configured atleast so thats something. warmup was 10 days. not ideal but not the worst the copy they wrote was... fine. very template-y. clearly they have a framework they use for every client and they just swap out the company name and value prop. nothing custom about it. nothing that would make my email stand out from the 30 other clients theyre probaly running the same framework for they targeted "CEOs and founders at SaaS companies with 10-50 employees." which is what i told them but i also expected them to go deeper. buying signals. technographics. something. nope. just a basic apollo export. i could have done that myself in 20 minutes first month results. 4,200 emails sent. 2.1% reply rate. 88 replies. sounds ok right? except when i looked at the replies about 60% were negative. "not interested." "remove me." "who are you." the "positive" replies they counted included stuff like "can you send more info" which is barely positive and "what does your company do" which means the email didnt even explain the basics booked meetings: 3. three meetings in a month from 4,200 emails. and they presented this to me on our monthly call like it was a win. "great first month we're seeing solid traction" bro. 3 meetings for $2,500. thats $833 per meeting before any of the other costs. and none of those 3 meetings were with anyone who was actually qualified verdict: they did the bare minimum and charged premium prices for it AGENCY B - $3,800/mo this one was more expensive so i expected more. and to be fair the onboarding was better. full strategy session. they asked about my competitive landscape. they wanted to see our website and product. they even asked about past campaigns which i had to make up lol copy was better than agency A. actually had some personality to it. subject lines were short and didnt scream cold email. the emails felt more human. i was impressed at this stage infrastructure was solid. 15 inboxes. mix of google and outlook. proper warmup for 2 weeks. sending volume was conservative at 12-14 per inbox. this was the only agency that seemed to actually understand deliverability but then i noticed something in the first week. the list they built was almost identical to what agency A built. same basic apollo filters. CEO founder at SaaS companies. same company size range. minimal additional targeting. i literally compared the two lists and there was like 30% overlap in contacts when i brought this up on our check in call they said "well thats the ICP you gave us" which technically is true but also come on man. your the expert. tell me theres a better way to target. push back on me. add buying signals. do SOMETHING to justify the $3,800 second month they adjusted after i pushed. tighter targeting. added some hiring signals. reply rate improved from 2.4% to 3.1%. meetings went from 4 in month one to 7 in month two. better. still not amazing for the price but i could see the trajectory verdict: competent but lazy until you push them. you shouldnt have to micromanage the agency your paying $3,800 to AGENCY C - $1,500/mo cheapest one. i expected the worst. figured youd get what you pay for onboarding was a 20 minute call. they basically asked me to fill out a google form with my ICP details and offer and thats about it. no strategy. no deep questions. just fill out the form and well start they set up 6 inboxes. all cheap google workspace. warmup was maybe a week before they started sending. volume was 25-30 per inbox which is wayyyy too high. i could already see where this was heading copy was bad. like actually bad. it read like chatgpt default output with zero editing. "i hope this email finds you well. my name is [name] and i work with companies like yours to help them achieve their growth goals through innovative solutions." i almost pulled the plug right there but wanted to see what would happen what happened was exactly what you'd expect. deliverability tanked within 2 weeks. half the inboxes were flagged or landing in spam. reply rate was 0.9%. most replies were angry. one person literally replied "this is the worst cold email ive ever received" which honestly fair booked meetings: 1. one meeting in 2 months. and the person no showed the wildest part. on our monthly call they told me results were "in line with expectations for the ramp up phase" and recommended i commit to a 6 month contract for "optimal results." i cancelled the next day verdict: genuinely terrible. actively harming my fake companys domain reputation. should not be in business AGENCY D - $3,000/mo this one was interesting because they positioned themselves as "premium." fancy website. case studies everywhere. testimonials from logos id actually heard of. i went in with high expectations onboarding was great. legitimately the best of all 5. two separate calls. deep dive into positioning. they actually challenged my offer and suggested a better angle for cold outreach which was smart. created a detailed campaign strategy doc before sending a single email. i was thinking ok this might be the one infrastructure was solid. 20 inboxes. proper warmup. 12-15 sends per inbox. good setup copy was excellent. genuinely the best across all 5 agencies. short punchy emails that sounded like a real person wrote them. different angles for different segments. creative followups that werent just "bumping this." i saved some of them for my own swipe file because they were that good BUT the list building was weird. they used some custom enrichment workflow that they were very secretive about. wouldnt show me the process. just said "trust us." the list they came up with was smaller than the others. about 800 contacts vs 3,000-5,000 from the other agencies. i was skeptical turns out that was the right call. because those 800 contacts were significantly better targeted than anything the other agencies produced. reply rate was 4.2% in the first month. meetings booked: 9. and these were actually qualified. actual decision makers at companies that fit our ICP. some of them mentioned specific pain points in their replies that showed the email actually landed second month was even better. 11 meetings. pipeline was building the problem? communication was terrible. i had to chase them for updates constantly. weekly reports came late or not at all. my point of contact switched twice in 2 months with no explanation. the actual work was excellent but the client experience was frustrating. felt like they had too many clients and not enough people to manage them all verdict: best actual results by far. worst client experience. the talent is there but theyre stretched too thin. i think this is what happens when an agency scales faster than its operations can handle AGENCY E - $2,800/mo the last one. by this point i had pretty clear expectations for how this would go onboarding was mid. 30 minute call. standard questions. nothing special but nothing terrible. they seemed professional enough and honestly this agency was just... fine. across the board. infrastructure was adequate. 12 inboxes. proper warmup. reasonable sending volume. copy was decent. not amazing not bad. list was ok. basic apollo stuff with some light enrichment reply rate was 2.6%. meetings: 5 in the first month. quality of meetings was mixed. couple good ones couple that were clearly not great fits the thing that stood out about agency E was the reporting. they sent me weekly reports that were beautiful. detailed dashboards. charts. metrics broken down by campaign by segment by day. it looked incredibly professional and impressive but when i actually dug into the numbers i realized the reporting was kind of masking mediocre results. like theyd highlight "87 total replies" in big bold text which sounds great until you read the fine print and realize 70 of those were negative or neutral. they counted "not interested" and "wrong person" as replies in their total which technically they are but come on they also counted "opens" as a major metric on their reports which honestly is kinda meaningless for cold email in 2026 and felt like padding to make the results look better than they were verdict: perfectly mediocre hiding behind great reporting. the most dangerous kind of agency because everything LOOKS like its working until you actually analyze whats happening THE BIG TAKEAWAYS AFTER SPENDING $14K ON THIS EXPERIMENT most agencies are running the same basic playbook 4 out of 5 agencies did essentially the same thing. basic apollo list. template copy with slight variations. standard infrastructure. the only one that deviated was agency D and they got dramatically better results. the cold email agency space is full of people running the exact same process and competing on price and marketing instead of actual quality list building is where agencies cut the most corners this was the most consistant finding across all 5. every single agency could have built better lists. most of them just did the laziest possible apollo export and called it targeting. the one that invested real time into enrichment and signal based targeting (agency D) was also the one that got 2-3x the results of everyone else. coincidence? obviously not copy matters less than most agencies want you to think agency D had the best copy AND the best results. but agency B had mediocre copy and decent results once the targeting improved. and agency C had awful copy AND awful results but the awful results were more because of terrible infrastructure and targeting than the copy itself. copy is a factor but its maybe the 3rd or 4th most important thing not the 1st the agency business model creates bad incentives heres what i think is really going on. most cold email agencies charge a flat monthly fee. whether they book you 3 meetings or 30 meetings they get paid the same. so the incentive is to do the minimum amount of work per client and stack as many clients as possible. the more clients you have on the same basic playbook the more profit you make this is why 4 out of 5 agencies ran the exact same lazy process. its not because they dont know better. its because doing better takes more time and time is their constraint when theyre managing 30 40 50 clients at once your probably better off learning to do it yourself i know this is the conclusion nobody wants to hear but after spending $14k watching 5 agencies work im pretty convinced that most small businesses would get better results doing cold email themselves the learning curve takes maybe 2-3 months. the tools cost $500-800/mo total. and the biggest advantage is that nobody understands your product your market and your customers better than you. an agency account manager handling 15 clients is never going to know your business as well as you do. and that knowledge shows up in every part of the process from targeting to copy to handling replies if your at scale and need someone to manage volume while you focus on closing then yeah an agency can make sense. but if your a small team thinking about hiring an agency as a shortcut to pipeline you might want to reconsider. the shortcut might be longer and more expensive than just doing it right yourself what a GOOD agency should actually look like based on this experiment just so im not purely negative heres what id look for if i was hiring a cold email agency again. based on agency D which was the only one that actually impressed me they should challenge your ICP and offer during onboarding not just accept whatever you tell them. if your offer sucks for cold they should tell you that and help you fix it before you spend money on campaigns they should be doing signal based targeting not basic apollo exports. hiring signals. funding signals. technographic targeting. if theyre not enriching beyond basic job title and company size theyre being lazy copy should be short and sound human. if the emails they show you sound like templates theyre templates and everyone in your prospects inbox is getting the same thing from their other clients they should be transparent about infrastructure. how many inboxes. what providers. what sending volume. whats the warmup process. if they cant answer these questions in detail thats a red flag reporting should focus on meetings and revenue not vanity metrics. if theyre leading with reply count and open rates without breaking down positive vs negative theyre hiding something and honestly they should be willing to do a month to month contract. if an agency requires a 6 month commitment upfront before youve seen any results thats usually because they know the results wont be good enough to keep you otherwise final thought look im not saying all cold email agencies are bad. agency D was legitimately great at the actual work. the results were real. 9-11 qualified meetings per month is solid no matter how you look at it but the industry average based on my extremely scientific sample size of 5 is not good. 3 out of 5 were either mediocre or actively bad. and all of them charge prices that assume theyre delivering premium work if your currently working with a cold email agency ask yourself honestly. do you know what theyre actually doing? have you looked at the actual list theyre building? have you read every email theyre sending on your behalf? have you broken down how many of your "replies" are actually positive vs just someone saying remove me? because after this experiment i can tell you with confidence that the agency probably isnt doing what you think theyre doing or just do it yourself. took me a weekend to learn. cost me $14k to confirm that was the right call lol questions in the comments. yes i kept all the data. no i will not name the agencies. dont ask submitted by /u/Easy_Mud1254 to r/coldemail [link] [comments]

I run a $100K/yr cold email agency and im gonna dump everything I use. scripts, tools, workflows, all of it. ok so this is gonna be long and kinda all over the place but whatever im just gonna write how I actually think about this stuff. been seeing the same questions on here forever and I just wanna lay it all out once. I run a B2B lead gen agency. did about $100K last year. and before anyone says anything no thats not per month lol thats for the year. im not some lambo guru. I have like 3-4 clients paying me between $2K-$4K a month to book calls on their calendar and ive been doing this for a little over 2 years now. gonna go through my whole setup. fair warning this is basically a brain dump so bare with me. so before I got into this I was on Upwork doing facebook ads for random clients. made ok money but the inconsistancy was killing me. one month id make $4K next month id be staring at my inbox begging for a notification. a buddy of mine was running cold email for a SaaS company making $3K/month on retainer booking them like 15 calls a week. I looked at that and was like ok if I get 4-5 clients doing that same thing thats a real business. so I went all in. first few months were rough not gonna lie. burned domains. sent emails straight to spam. had one client almost fire me because I messed up there DNS records. but I figured it out eventually and now I have a system thats pretty dialed. the infrastructure stuff (boring but important) this is the part nobody wants to talk about but its literally the foundation. you could write the best cold email in history and if your infrastructure sucks its going to spam and nobody will ever see it. for every client I set up like 3-5 secondary domains. never send from there main domain. ever. so if the client is like smithconsulting.com I go buy smithconsultinggroup.com and getsmithconsulting.com and smithconsulting.co etc. I usually grab them on Namecheap or Porkbun whatever is cheaper that day. then I need mailboxes. this is where puzzleinbox comes in and honestly this was a big discovery for me. PuzzleInbox provides google workspace inboxes and the quality has been really solid. before I found them I was setting up workspace accounts myself on every domain and dealing with all the headaches that come with that. billing issues, accounts getting flagged, setup taking forever when your doing it across like 15 domains. PuzzleInbox basically handles all that for you. you get clean workspace mailboxes ready to go and the deliverability out the gate has been noticably better than when I was doing it all manually. I think theres something about how they set things up on the backend but whatever the reason it works. I usually get 2-3 mailboxes per domain through them so with 5 domains thats 10-15 sending accounts to rotate through. every domain gets SPF DKIM and DMARC configured. also custom tracking domains which most people skip but it matters alot. if your using a shared tracking domain from instantly or whatever your deliverability is tied to every other user on that platform. set up your own it takes like 5 minutes. warmup is minimum 14 days before any cold emails go out. I used to rush this and start at like 10 days and it bit me multiple times. now I do 14-21 days no exceptions. I use Instantly warmup and just let it run. start with like 5 emails a day ramp up to 20-30 then around day 14 I start mixing in 5-10 real cold sends. by day 21 im at full capacity which for me is 30 cold emails per mailbox per day. some people push 40-50 and honestly I think thats asking for trouble in todays environment. so 10 mailboxes at 30/day = 300 emails a day. thats more than enough for most of my clients. building the list ok this is the part that I think separtes agencies that actually book calls from ones that dont. your list matters more then your copy. I genuinely believe this. ive had campaigns where the copy was honestly pretty average but the list was so targeted that it didnt matter. people replied because the offer was relevent to them specifically. ive also had campaigns where I spent weeks on the copy and got zero replies because we were emailing the wrong people. apollo is my main prospecting tool and has been for a while now. ive tried a bunch of others. ZoomInfo is way to expensive for what I was doing when I started and honestly the ROI wasnt there for my size. tried Lusha RocketReach Seamless Lead411. they all have pros and cons but Apollo gives me the best overall package for the price. when I onboard a new client the first thing we do is get super specific on there ICP. not just "we sell to agencies" I need to know what size agencies. what geography. what revenue range. who makes the buying decision is it the CEO or a VP or a director. once thats locked in I go into Apollo and start pulling. I filter by job titles company size industry location and heres one people sleep on — technologies used. if my client sells something that integrates with HubSpot im only pulling companies that actually use HubSpot. apollo has that filter and its insanely usefull. I pull in batches of like 500-1000. never pull 10K contacts and blast them all at once. small batches let me test messaging see whats working and adjust before burning through the whole list. now heres the thing about Apollo. the data is good but its not perfect. some emails are gonna be dead or catch-all addresses. thats where emailverifier com comes in. every single list gets run through there before anything goes out. they tell me whats valid whats risky and whats dead. I remove all invalids immediately. risky ones I use my judgement on depending on how good the company fit is. my goal is always bounce rate under 2%. under 1% if possible. if your bounce rate starts creeping up your domain reputation tanks and then your in trouble. emailverifier has been the most consistant for me ive also used neverbounce and zerobounce and they work fine too but I just stuck with what I know. after the list is pulled and verified me or my VA actually goes through and looks at prospects manually. we check linkedin look at there website look for recent news funding rounds job postings new hires product launches anything that gives us a personalized hook for the email. this is the tedious part. its not fun. but its the diffrence between an email that sounds like a human wrote it and one that sounds like every other cold email in there inbox. the rest of the tool stack for sending I use Instantly for most campaigns. its clean the warmup is built in rotating mailboxes is easy. for some clients I use Smartlead instead especially if they want multi channel stuff like email plus linkedin plus calling. smartlead handles that workflow a bit better imo. but honestly both work fine just pick one and learn it. CRM wise for my own agency I use HubSpot free tier. most of my clients are on Pipedrive or HubSpot. one client uses Close and one dude just uses google sheets and ive accepted I cant change his mind lol. the important thing is having a clean handoff from "lead replied interested" to the CRM. I use Zapier or Make for that. when a lead gets tagged interested in Instantly a zap fires and creates a deal in whatever CRM the client uses. Warmly is something I added more recently. it shows you whos visiting your clients website. not just "someone from company X" it actually identifies people in alot of cases. I cross reference that against our email lists and if someone were already emailing hits the website thats a buying signal and I prioritize them or send a more targeted follow up. other stuff in the stack — Calendly for booking calls. Loom for personalized videos on really high value prospects (not scaleable but the reply rates are insane when I use them). Slack for client communication. Google Sheets and Airtable for tracking everything. and yeah I use ChatGPT sometimes for brainstorming subject lines and angles but I always rewrite because AI copy just sounds off and people can tell. ok the scripts this is what everyones here for so lets get into it. but real quick — stop thinking about scripts as these perfect templates you copy paste. think of them as frameworks. the structure is the same but the actual words change based on the prospect the industry the offer everything. my general rule for every email: keep it short. make it relevent to them specifically. sound like a person not a company. and have one clear ask. script 1 — problem agitate (this is my best performer by far) subject: {first_name} — quick question body: Hey {first_name} Ran across {company_name} and noticed your scaling the team right now congrats on the growth. Most [industry] companies I talk to at your stage are running into the same issue — [specific pain point]. They have [symptom] but [why its actually a bigger problem then they realize]. We helped {similar_company_1} and {similar_company_2} fix this by [one sentence about solution]. {similar_company_1} went from [before metric] to [after metric] in about [timeframe]. Would it make sense to hop on a quick call this week to see if we could do something similar for you guys? Cheers {your_name} the opener shows I did homework. the pain point is specific not generic. social proof with real names and real results. and "would it make sense" is way softer then "lets book a call tuesday" which I think pushes people away. script 2 — trigger event subject: congrats on the [trigger] Hey {first_name} Saw {company_name} just [closed series B / expanded into new market / hired a new VP sales]. Thats a big move. Usually when companies hit that point [pain point related to the trigger] starts becoming a real problem. At least thats what weve seen with other [industry] companies. We helped {similar_company} deal with that — [one sentence result]. If your open to it id love to share how we did it. 15 min no pitch just wanna see if its relevent. {your_name} this works because the trigger event proves the email isnt random. connecting the trigger to a pain point makes you look like you actually understand there world. script 3 — short punch (for busy people) subject: {company_name} + {your_company} {first_name} — we help [type of company] [achieve outcome] without [annoying thing about current process]. Working with [couple company names or "a few companies in your space"]. Worth a quick chat? {your_name} three sentences. I use this for C suite founders anyone who clearly doesnt have time for a long email. sometimes this beats everything else. script 4 — case study subject: how {similar_company} [got result] Hey {first_name} Not sure if this is relevent for {company_name} but figured id share since your in a similar space. Worked with {similar_company} who was dealing with [pain point]. Within [timeframe] they [specific result]. Happy to walk through what we did if your curious. Might spark some ideas even if we never end up working together. {your_name} "not sure if this is relevant" is opposite of what every other cold email does and it works because it lowers peoples guard. the CTA is super low pressure. script 5 — referral play subject: who handles [function] at {company_name}? Hey {first_name} Trying to get in touch with whoever handles [lead gen / sales ops / hiring] at {company_name}. We help [type of company] do [outcome] and think theres a fit but not sure if thats your area or someone elses. Mind pointing me the right direction? {your_name} this gets the highest raw reply rate of anything I send. people love being helpful. and when they forward you internally you come in warm. the follow up sequence this is where the money actually is. most of my booked calls come from follow up 2 3 or 4. not the first email. first email plants the seed. follow ups are where people actually respond. but your follow ups cant just be "bumping this up" or "circling back" thats lazy and everyone hates it. every follow up needs to bring something new to the table. follow up 1 goes out 3 days after email 1. I share a case study or one pager. something actually useful. "thought this might be helpful regardless of if we ever chat." follow up 2 goes out 5 days after that. I share an insight from a conversation I had with someone in there industry. keep it conversational not salesy. follow up 3 goes out about a week later. this is the breakup email. "ill take the hint haha totally get it if timings off. if [pain point] ever becomes a priority heres my calendly." this one gets a wierd amount of replies because people feel kinda bad and they appreciate that your not gonna keep hammering them. follow up 4 goes out like 2-3 weeks later with a completely new subject line. new angle new thread. reference something recent about them or there company. ive closed some of my best deals from this email because by now theyve seen my name enough times that theres familiarity. metrics I actually care about open rate I want 55-70%. below 50% somethings wrong with deliverability or subject lines. reply rate 3-8% is normal for B2B. above 8% your killing it. positive reply rate should be at least 30-40% of total replies. bounce rate needs to be under 2% ideally under 1%. and the big one —calls booked per month. for most clients im aiming for 8-15 qualified. stuff I learned the hard way your ICP matters more then your copy. I cannot stress this enough. I had a campaign where we spent weeks on the emails and got nothing. changed targeting from marketing managers to founders at smaller companies. same exact emails. replies everywhere. volume doesnt equal results. ive had 200 emails/day campaigns outperform 2000/day campaigns. its about who your emailing not how many. follow ups are not optional. got lazy one time and only sent the initial email plus one follow up. bookings dropped almost in half. went back to the full sequence and it recovered immediately. dont ignore negative replies. when someone says not interested I always reply nice and ask if I can check back in a few months. around 15% of those people become clients later on. timing is everything in this game. client communication is half the job. send weekly reports. hop on calls. explain what your testing and why. agencies that lose clients are the ones that go silent and only show up when its time to invoice. how I onboard clients week 1 is a big discovery call to understand everything about there business ICP and what theyve tried before. I buy domains get PuzzleInbox workspace mailboxes set up start warmup and configure all the DNS stuff. week 2 I pull lists from Apollo verify through EmailVerifier write 3-4 script variants and get client approval. set up Warmly if they have enough website traffic to make it worth it. week 3 is testing. launch first batch around 50-100 emails/day total and monitor everything daily. open rates replies bounces all of it. week 4 I kill the underperforming variants go harder on whats working and ramp to full volume. first replies start coming in and first weekly report goes to the client. after that its just rinse and optimize. fresh lists from Apollo every 2-3 weeks. new angles and subject lines. add more domains and mailboxes from PuzzleInbox as we scale up sending. pricing I charge $2K-$4K/month per client. average is around $3K. with 3-4 clients thats $9K-$12K/month before expenses. after tools (Apollo Instantly PuzzleInbox EmailVerifier Warmly Zapier all the workspace stuff) and my VAs salary I net somewhere around $7K-$9K. its not crazy money but its mine. its predictable. and I dont have a boss or sit on zoom calls 8 hours a day begging someone for PTO. ill take that trade every time. final thoughts cold email is not dead. lazy cold email is dead. the "dear sir or madam I hope this finds you well" mass blast stuff is what died. if you have solid infrastructure from places like PuzzleInbox for your inboxes clean data from Apollo verified through EmailVerifier actual relevant messaging and you follow up consistantly it works. period. the tools stop looking for some magic hack. the hack is doing the boring stuff every day and not quitting when it doesnt work in the first week. happy to answer stuff in the comments ill be around. TLDR: $100K/yr cold email agency. dumped my entire process scripts tools follow ups metrics lessons learned everything. the tools that matter most for me are Apollo for prospecting PuzzleInbox for workspace mailboxes EmailVerifier for list cleaning and Instantly/Smartlead for sending. cold email works if you actually put in the work. submitted by /u/Sweet-Signature-5702 to r/coldemail [link] [comments]

I run a B2B SaaS company doing around mid‑six figures ARR in a pretty unsexy financial operations niche. Most of our revenue comes from word of mouth and a couple of founder‑led LinkedIn posts that happened to land. I don't have a marketing team, so we are at the point where we either keep coasting… or we get serious and bring in outside help. Options I have thought about: Do I go with a full‑stack agency that does Meta ads, Google Ads, email, a bit of content, a bit of CRO - basically everything, but nothing super deep? Should I skip the agency entirely and hire a marketing specialist in-house? Old school technical SEO? Or is it smarter to choose a specialist, like a LinkedIn‑only agency that lives and breathes outbound + content for one channel? Or do I lean into the current hype and look for someone focused on GEO/AEO? If you’ve actually worked with a marketing agency you liked, I’d love to know: What kind of agency were they (generalist vs channel‑specific vs super‑niche like GEO/AEO)? What did they do surprisingly well in practice (reporting, creative, experimentation, strategy, communication, etc.)? What red flags did you only notice after a few months (vanity metrics, AI‑generated “slop,” junior teams doing all the work, that kind of thing)? If you had to hire again today for a SaaS product, what type of agency would you prioritize first, and why? If you chose in-house over agency (or vice versa), I'd also love to hear what made that decision work? We can afford one hire or one agency retainer, not both. Feel free to share your experiences - I’m less interested in who they were and more interested in what actually worked and what you’d avoid next time. edit: What are these bots commenting 10 times? edit2: I ended up teaming up with Linkedist because, as they pitched to me, they were focused on growing my Linkedin's company page, my personal Linkedin profile, by creating founder-led content, C-level copywriting and GEO/AEO (AI Visibility), which felt like a much better fit than a full-stack agency trying to do paid ads, SEO, email, CRO, and AI search visibility all at once. Early on, the biggest difference was that we started getting better conversations with the right ICP, more branded search and answer-engine visibility around our category, and way more high-quality leads than when we were just posting occasionally and hoping word of mouth would carry us. submitted by /u/Jepoolo to r/SaaS [link] [comments]

I started an email marketing agency as a side hustle while working a full time job, made about $50k from it until my largest client churned last year and I had other personal issues that caused me to lose a lot of motivation and put it on pause. I’m eager to get back in the digital/email marketing agency space and get at least 5 clients in 3 months. Any advice, mainly with client acquisition and content? What would you do if you basically had to start from scratch? I have an agency Instagram with case studies, but don’t really have a personal brand. submitted by /u/Cool_Alfalfa3617 to r/Entrepreneur [link] [comments]

Hey guys, I've recently been going hard on lead gen with my agency and the only two things I do with my day are: - Working on client tasks - Lead gen But, I feel like I'm either not doing enough or not doing the right things, so if you're a successful marketing agency owner (especially SEO, which is what I mainly offer), I'd love to hear how you generate leads consistently, or what you'd change in my current stack. At the moment, this is what I do: Outbound 50 cold emails per day. These are decently personalized, have a good offer focusing on the outcome and I also offer a solid risk-reversal as I'm confident in my ability to provide results. Could do more but even 50 take quite a significant amount of time. About 5 cold DMs per day on Linkedin: I have a solid brand on Li and I consistently reach out to businesses with the same offer I use for cold emails I also tried sending personalized Loom videos to businesses showing them some issues and how to fix them but I found not too many people actually care, so the risk-reward ratio is bad for how much this takes me. I'm focusing more on relevancy and the actual offer/benefit. Inbound Relationship building: I use Reddit/forums/FB to find business owners who struggle with marketing and help them, for free with a video audit. This has been surprisingly what has brought me the most calls. Content: I use my Linkedin content to generate leads but it's not consistent at all. Maybe I can change platform? Like YT or IG maybe and test there? This is also more long term I do have great client results but it seems tough to get a business attention in the first place, so I'd love to hear your opinion on this and how you go about it for your agency (I'm talking about direct methods of lead gen, not referrals/word of mouth.) Thanks! submitted by /u/vladi5555 to r/agency [link] [comments]

Hey everyone, I want to share a painfully honest breakdown of our recent attempt at outsourcing our demo marketing. If you’ve ever wondered: “Should I hire a marketing agency?” well, I did so you don’t have to. The Setup We (two guys trying to make an awesome game) were preparing the demo for our second game. Having released a fairly OK first game, which resulted in around 15,000 wishlists prior to its release, we thought that this time we could improve by investing a significant amount of money in hiring a professional marketing agency. After looking around and asking a few developers for recommendations, we found an agency that seemed quite professional. Cost: ~ $4,600 Here’s what that bought us: The tip to release the demo about 2 weeks before Next Fest Light feedback on our Steam page (mainly tweaked a few sentences, telling us the page is already awesome) A small GIF created from the trailer An Outreach email text A request for 7,500 Steam keys (Valve said no. We only were able to receive 2,500) An Outreach via GamePress It's possible that a few direct emails were sent (we are still not sure whether that happened). Reports (who covered us, who played, etc.) A month of answering questions It felt like something was happening. But feelings aren’t metrics. Agency Results ~60 keys activated ~10 creators covered the game (mostly submitted by

Hey everyone! 👋 I currently work in email marketing for a global sports/outdoor brand, and I’m planning to start a side project based on my experience. I’m wondering if any of you are using an email marketing service or agency right now. If so, could you share: How many email campaigns you usually send per month Roughly how much you pay for the service Any insights or ballpark figures would be super helpful. Thanks in advance! 🙏 submitted by /u/Winter_Major_4517 to r/Emailmarketing [link] [comments]

I’ve been meaning to make this post for a while because a lot of my agency success has actually come from Reddit. I personally started to see the most success in my life when I realized there was no point in trying to gatekeep information. So I guess you could say this post is me doubling down on that. I think this post will be useful to agency owners at all sizes. I’ll walk you through how I got my first few clients, how I scaled to my first 30k month, and I’ll touch on a couple of life lessons I picked up along the way. So let’s get into my agency story time. Quick Backstory My agency journey started in 2020, but my ecom journey probably started in middle school about 15 years ago. My first business started off with $100 I got for Christmas and me just recognizing the demand for cheap clothing and knock-offs. From ages 12 to 16 I sold everything that was trending. If you’re my around age, think silly bandz, G-Shocks, crewnecks, snapbacks, OBEY etc. By 16, I expanded past selling locally. I dabbled in affiliate marketing, eBay dropshipping, and eventually got into Shopify. 20+ underwhelming brands later, I finished high school and started my Digital Business Marketing degree in college. Between tuition and getting wrecked in the crypto market, the 40k I had saved vanished in less than 18 months. That’s when the agency was born. I got a minimum wage job at a grocery store and met my current business partner. We were both entrepreneurial hustler types. He had a friend who ran a successful agency and gave us free access to his course. We learned a lot from him because he was already a top 2% earner at 18. The agency path just made sense. I had ecom experience, and my FB account had just gotten banned for copyright on the brand I was running. How I got my first 3 clients The story behind my first 3 clients is kinda silly. I had a mentor tell me recently, “you need to go back to being r*tarded,” because my blind optimism and quirky personality were my competitive advantage. My first client DMed me saying “whatsup.” Let’s call him Jeff. At the time, I had post notifications on for Shopify’s Twitter account and would reply to every tweet just saying dumb shit. The reply that got Jeff to DM me was a pic of my friend’s puppy with the caption: “My friend says you should get your email marketing setup ASAP.” Jeff was 16, from my area, and doing 80k/month selling giant plushie d*cks. He thought my post was funny and hit me up. We talked for a few days, and boom. First client. To this day, he’s still one of the most valuable people in my network. Sends me referrals all the time. His network blows my mind. Major lesson here, he just messages anyone who seems cool and is into ecommerce. Client 2 came from cold DM. COVID had just hit, and our whole pitch was aimed at brick-and-mortar stores that were forced to close temporarily. We’d ask: “Are you selling online? What are you doing with your emails?” and pitch something like: “Let us run your emails free for 30 days. If you like it, keep going. Only pay a commission on the extra money we bring in.” Client 3 was a dropshipper who started seeing my tweets because Jeff followed me and would reply tomy tweets all the time. By the time my partner DMed him, he was already a warm lead. Closed easily. He said, “I’ve been seeing you guys online for a while.” Remember that quote. It became a recurring theme once we started scaling. First 30k Month We hit 30k/month in our first year. Started Q1, and by Q4 we had a solid roster and some decent employees. First half of the year was cold DMs and referrals. Second half, we landed a couple more big clients through referrals. Rev share plus the Q4 boost made it feel like we were printing money. Starting back from zero This was a huge learning experience. I didn’t realize how inflated Q4 sales really are. At that point, all our clients were young dropshippers, and they started dropping like flies in Q1. Ad bans, payment processor issues, low product demand. The entire roster fizzled out. We thought we were about to hit 50k/month. In reality, we were further from it than ever. I had to rebuild from Reddit and Facebook. Started posting value posts every week. At first, it was general stuff, but I quickly realized no one cares unless you give up real info. I became an open book. Some posts were so detailed that other agency owners would DM me saying I was “ruining the market.” But I didn’t care. If I could genuinely help people, I knew I’d start building trust and a name for myself. Sales calls got simple. People would say things like: “I’ve been sending your posts to my marketing team and they still won’t do it.” “I’ve been seeing your posts for months.” “I already know you know what you’re doing. What’s the price? Send the invoice.” That shift got us away from dropshippers and into more legit brands. We got back to 30k/month. Then had our worst year ever trying to hit 50k/month. Worst year ever This was the year everything looked like it was clicking. But we got humbled fast. Our “best” employee started stealing time. He billed us for freelance work that he did on the side. We caught him with a time tracking software. Fired him. He instantly DMed all our clients and actually landed one by offering a dirt-cheap rate. He’d already been managing the account for months, so it was an easy switch for them. Then we lost our biggest long-term client. He got angel investor for a new production facility and the investor brought his own team. One of their rules to get the investment was to use their in-house marketers. That client was almost a third of our revenue. We’d scaled him from 80k/month to almost 300k/month. That one hurt. Lesson learned. No client is guaranteed. Sometimes good work gets you fired. Same month, we lost a few more clients for dumb reasons. One guy dropped us because we took a call with his biggest competitor. We had no idea how small the niche was. He saw it as a conflict of interest. Looking back, I get it. But still an L. Our outreach system fell apart. Mods banned me from the best subs. We tried cold email. First guy we hired had a “guarantee.” Never booked a single call. We got a refund, but wasted six months. Hired another guy. Still nothing. Wasted thousands. Personal shit started piling on too. Felt like a movie. Partner diagnosed with cancer. Ex faked a pregnancy. Grandparents passed. That stretch was brutal and probably affected the quality of our work too. Scaling to 50k/month This is where I’m at now. After the bad year, I went back to what worked. Posting and building connections. Filming content even though I hate being on camera. Running ads to boost reach. Doing cold email myself. Getting some traction again. Some of our the biggest wins have come from the people I’ve met on Reddit. Some white-label our services. Some send us leads. Some Redditors are literally just good friends that I met online. Biggest takeaways Focus on building relationships in the right places instead of chasing quick cash Don’t gatekeep. Generic value posts suck. Show you actually know what you’re doing Lead magnets beat cold outreach. Better sales positioning Be picky with clients. Cheap ones are usually the biggest headaches Never rely on one client. Even if you’re crushing it, you can still get dropped Conclusion This post got longer than I expected. There’s more I could say but I tried to keep it tight without skipping parts of the story. If you’re just starting out, I hope this helped. Build a good offer, get experience, and leverage your first real case study. If you’re running a bigger agency, I’d love to learn from you. I’ve never managed more than 13 clients at once. Can’t imagine the logistics of doing 30+. Final note. Reddit is underrated. Don’t be afraid to leave comment on a hot post or respond to someone with something valuable. You never know who’s lurking. And you never know who’s got clients to send your way. Just remember, social media only changes your life if you’re willing to give more than you take. You’re either a creator or a consumer. P.S: This is my personal account not my agency account. I wanted to keep this post separate from that account because I'd consider this personal. submitted by /u/Mattrapbeats to r/agency [link] [comments]

Have not done posts in a minute, and I am excited and a bit nervous to get back into it! BTW my posts may be long but they are written off the dome not with the help of AI :) I own Based Agency, we are a digital marketing agency that has been in business for about 4 years now. By focusing on fulfillment and quality of service instead of sales, we were able to organically grow to a solid point in this short amount of time. Here is what our agency is currently utilizing to run our business smoothly and effectively. We are a fully in-house team of 10 at the moment. Warning: I tend to write LONG posts. I like to be efficient, but thorough! Admin Software: POS/Bookkeeping/Billing: QuickBooks Online To be completely transparent, I am potentially thinking of switching POS to Stripe. I do not like how difficult gathering payment, specifically ACH is with quickbooks. In order to create recurring ACH payments we need to take down clients billing info and put it in ourselves. Which is a hassle and some clients worry for security issues. We pay an accounting firm to manage all our reconciliation and bookkeeping so thankfuly I do not need to care about that Whiteboards/Flow Charts: Miro Best way to make a complex process look a bit more simple for an overwhelmed employee is by making a flow chart or mind map! Highly recommend for idea gen too. PM Software: ClickUp I have easily spent over 80 hours researching and trying different PM solutions for our agency. Seems like ClickUp is the most customizable and scalable, and you can build it to suite your setup. Time Tracking: Clockify Currently we have super simple time tracking, just tracking 4 different service lines and the client they are working on. We are trying to integrate Harvest with clickup and switch to that. Phone: VOIP. ms If you take the time to set it up well you will pay pennies comparied to DFY solutions like Nextiva. Best move ever. SOPs: Loom Loom is AMAZING! (although its been lagging a bunch lately :/) Worker needs help? Send a quick loom. Need your guys to document a bunch of SOPs? Make a loom and send it. Selling to potential client? Make a loom going over the proposal! Sales Client proposals: Microsoft word One sentence: KISS - keep it simple, stupid! I have learned that the more simple and to the point your proposal is, the faster it'll get accepted :) Email: Mailchimp We keep it simple. Someone books a calendly call, Zapier pushes them as a contact into mailchimp, which in result sends an intro email to the potential client, and then mailchimp pushes a new contact into Hubspot. There, i just saved 750/mo that hubspot wants for email automation ;) We are working on setting up quarterly emails and more audiences into Mailchimp, looks like mailchimp will offer all the functionality we need. CRM: Hubspot Marketing Starter We utilize this as our sales CRM, as well as live chat on website, and we automate all our calendly calls and other leads to fill into hubspot via Zapier. A couple of weeks ago I looked into marketing hub professional to have more automation and email flows, but the jump from 50/mo to 800/mo is not justifiable by ANY means just to setup email automation. Call Booking: Calendly paired to Google Calender Keeping it simple with a Calendly link that syncs to my Google Calendar. Data Scaping (finding contacts): Zoominfo This is not for BULK data scaping. Zoominfo is the ferarri of data miners. They are the most expensive, and they are meant for very specific and niche contact info. But they are the most accurate! Client Fulfillment Storage: Google Drive All our clients live in G Drive. We have a shared drive and separate client folders for every single client. We have a "default client" structure we apply to every new client, to try and keep a basis that is organized. Local SEO: Brightlocal, Local Falcon, and SemRush We have utilized BrightLocal for Google Business Profile rank tracking with the map grid, but MAN is it slow! We are currently testing Local falcon for a couple months and will switch to Local Falcon if we like it more. Semrush Local is what we currently use to build citations and directories. Currently building our own in house solution for this to save on cost in the long run. Stock Templates/Photos/ETC: Envato Elements This is probably the best software subscription out there! Our team gets fonts, design templates, stock photos, stock videos, and presentation templates all from Envato Elements. This one is defenitly worth the investment. Website Heatmaps: Microsoft Clarity Completely free heatmap software is a no brainer compared to what others are trying to charge for a similar product. Call Tracking: CallTrackingMetrics We switched from CallRail and it was a good decision. I will say the initial setup and learning curve is steep compared to Callrail, but Calltrackingmetrics has so many more capabilities, and the pricing is a lot cheaper if you have many clients when comparing to callrail. Hosting: Cloudways We used to be on WPEngine but good thing we switched before all the crazy drama between WPengine and the founder of WP! Cloudways has been amazing. Support is round the clock and responds via live chat within a minute, they generally are able to help with any basic tasks and will help you do launches and migrations to save some time. Website domains and Security: Cloudfare We purchase all standard domain names on cloudfare, and all our clients nameservers are managed in Cloudfare. We purchase non-standard domain names on namecheap. Photo/Video Design: Adobe Suite, Figma, and Canva I let my guys choose their preferred stack for design between Adobe and Figma. Canva is for last minute quick throw-togethers. Some of my designers swear by Figma, but most are still on the Adobe Suite. Icons: Flaticon Large suite of different icons, they work for most non-custom client builds. SMTP/Transactional Email: Generally very happy with Brevo, its mostly plug and play. I was very unhappy with the fact that they one time disabled my account and every single clients transactional mail because they sensed "spam" from one of our client, who was just having a sale so many more submissions. After a stern talk with their reps, we haven't had issues since. SEO: Semrush and Screaming frog Screaming frog is great for running audits and getting the technical SEO side down. Semrush is best for reporting, tracking, competitor research, and ideas for content generation and so on. Other notable mentions: ARC Browser - This is what i personally use as my primary browser. Every client is their own space and that helps keep me sane. I am extremely disappointed in the fact that the ARC browser company shut down further development of ARC. Apple Notes - Every time i try fancy note taking software I find myself back in Apple Notes. KISS: Keep it simple, stupid! Magnet - If you have a mac you can't just snap windows around the monitor like on windows. Magnet accomplishes just that :) If you have any questions, or recommendations on what I am missing out on, let me know in the comments! submitted by /u/Small-Willingness432 to r/agency [link] [comments]

I checked my work email tonight and received a message titled "Notification - Termination of Probationary Period." My final day is February 21, 2025. I am a GS-12 Senior Marketing Specialist and I started on March 25, 2024. I wonder if I can still take the "offer"? Did anyone else get a RIF yet? May the odds be ever in your favor! Edit: My agency is SBA. They sent the notice on Friday, February 7 at 7 p.m. I have received stellar reviews from both my directors and several performance bonuses. My district director didn’t even know I was laid off until I called him tonight! Edit 2: It’s not a termination of just my probationary period. It hasn’t been a year yet. The email states “In accordance with Title 5 of the Code of Federal Regulations, you are hereby notified that your employment with the U.S. Small Business Administration is terminated effective close of business February 21, 2025. Please return all SBA property to your supervisor prior to your departure.” submitted by /u/charri95 to r/fednews [link] [comments]

First of all, I have been a long-time member and lurker of r/agency for a while. I’ve worked in marketing for quite some time and have been toying around with the idea of starting my own SMMA for a while now and that sub offered tons of useful info on that subject. There was always a little bit of self-promotion happening within the community by the owners (such as u/ggildner promoting his agency growth ebooks and whatnot) but it was interspersed between actually useful and valuable content so I saw no real harm there. However, a few weeks back, I noticed that a new mod was added to the subreddit. This was his very first contribution: https://imgur.com/FNJ9F4v This mod spoke in very obviously broken English which I thought was a little strange initially but I didn’t pay it much mind. He’s since edited this comment to make it a lot more legible but previously, it was literally incomprehensible gibberish as pointed out by u/domestic-jones. It was weird but it can be overlooked as not everyone in this field is gonna be a great speaker (English is my second language too). However, at his level of proficiency, it was a bit ridiculous that he’d even be moderating an English-speaking community in the first place. The thing that really put me on super high alert was this post here: https://imgur.com/ZQhXsnK Not necessarily a strange post for this sub by any means, however, this comment was indeed highly strange: https://imgur.com/079Qe4b Judging by the downvotes, it was clear I wasn’t the only one who immediately suspected this to be a scam. So you can imagine my surprise when I see this new so-called “mod” commented this in reply to the scammy comment: https://imgur.com/J5aLDc8 https://imgur.com/n787ec7 This is when I knew for a fact that this wasn’t your average mod and this dude has just been given the ultimate license to promote whichever scams he wanted on this sub. I started monitoring this “mod’s” activity and found more examples of him advertising this scammy protonmail email: https://imgur.com/b8H2s44 He published this on a post that was over a year old. On top of that, when I checked his account again, I then witnessed this new account (that has a suspiciously similar writing style to the “mod” I might add) replied the following beneath their obviously promotional comment: https://imgur.com/fXOSTM3 It seems I wasn’t the only one that thought that was strange judging by u/nutag’s comment: https://imgur.com/kUwiQyl However, when I went to check the Reddit activity of this so-called “satisfied customer”, I realized that it was the very same account that had left the original comment promoting the scammy protonmail email in the previous thread: https://imgur.com/YQdxr06 So basically, this guy was recommending a clearly legit service that he himself used a year ago and then he “rediscovered” the same service provider through the mod’s comment on a one year old post and just had to express his gratitude for the mod’s suggestion? How stupid does this “mod” think his audience is? I started doing even more digging and then discovered that this subreddit is actually up for sale on a popular digital assets transfership forum: https://imgur.com/iTAhZXb https://imgur.com/W0l5VKr https://imgur.com/lwmqXsf This sales listing was posted right around the same time that this new “mod” joined the subreddit and to this day, he is attempting to sell his moderatorship rights to the subreddit for a whopping $50,000. I messaged u/ggildner about this, notifying him of the fact that the sub is being listed for sale on an external forum by pretending to be a potential customer to see if he was in on it. However, he simply accepted my chat request and then said absolutely nothing, which leads me to believe that he is well aware of what is happening. The fact that he didn’t get rid of the new “mod” after I sent him a screenshot of the sales listing says all I needed to know. I messaged all of the other mods as well but no one responded to me about this, which means the accounts either all belong to the same people or they’re no longer even active on the platform. Now, I see this same “mod” attempting to take over another sub by the name of r/FakeGuru: https://imgur.com/ZqL0AHe Call me crazy but I can already envision this “mod” getting paid hefty sums to decide which gurus are fake and which are real. A continuation of his behaviour so far in the r/agency sub. I just want to bring this community's attention to what's happening over there as I'm sure there's a big overlap between the two communities. Do not trust what you see on there anymore, the mods are actively deleting info that is truthful and promoting info that aims to scam members of the sub. Beware. Edit: u/ggildner has already deleted all of his accounts that were previously mods from Reddit. I guess he had to much PII that tied his agency to the sub so he scrubbed everything clean. Name and shame works folks. Now just gotta get rid of the remaining scammer on the sub. Edit #2: Some positive news to report, it appears that r/agency has been purged of its moderator team. However, the bad news is that there is currently a r/redditrequest thread that I strongly believe was made by an alt account of the previous mod: [https://www.reddit.com/r/redditrequest/comments/1hst5o4/request\_ragency\_because\_no\_mods\_exist\_there/\\](https://www.reddit.com/r/redditrequest/comments/1hst5o4/request_ragency_because_no_mods_exist_there/%5C) The reason I suspect this is because this was the account that published the original thread (https://imgur.com/ZQhXsnK) where the mod first introduced the scammy protonmail. I initially didn’t think much of it but after looking very deeply through this account’s history, the writing style and the misspellings are all very eerily similar to the previous mod’s writing style: https://imgur.com/85HqHSr I believe he orchestrated this post as a precursor to the astroturfing campaign to introduce the “reputation fixer” protonmail address as the mod-approved savior. Why wait for someone else to post something relevant when you can just do it yourself to get your ad seen? I also find it strange that just like the mod account, this account’s last activity prior to becoming active on the r/agency sub was well over two years ago. Writing style was completely different from the comments they made back in 2022 in comparison to their writing style now. I obviously don’t have as much proof to back up these claims as I did in my original expose but my gut is telling me it is the same exact person behind it. On top of that, I see u/ggildner attempting to become a mod in the sub again: https://www.reddit.com/r/redditrequest/comments/1hsu47x/comment/m588jf4/ Despite literally commenting on the now deleted r/digital_marketing post that he was now “too busy” to moderate and gave away all his subs. He’s since edited the comment to say something completely but this is still pretty damning if you ask me: https://imgur.com/MwrwDiq Why would you want to go back if you felt the need to leave in the first place? Please make it make sense u/ggildner. I tried to submit a new request on r/redditrequest but they didn’t allow me due to the 15 day rule: https://imgur.com/5WWzuAY I had submitted one yesterday trying to get them to replace the mods so I guess I’m shit out of luck. To be frank, I don’t have a super burning desire to moderate the community in the first place but I sincerely hope that none of these guys ever get added to the mod list again. In any case though, I consider this situation to be a win, just hoping there won’t be a round two of the same old. submitted by /u/Yaatsi to r/marketing [link] [comments]

Hi, hope its okay to post here. But here goes: We run a lending firm in the commercial real estate space. Long story we lend to tenants and landlords looking to upgrade their commercial space. We typically fund deals from 10 million USD and up. Rates are based on credit, blah blah blah. We retained a marketing agency in july, 2024 as we were impressed with their awards and their past successes. We pay them a monthly retainer of 10k USD for a set number of hours with a monthly roll over. Each month there appears to be a roll over of hours. Here's the problem. There are a lot of meetings about strategy, and talks about branding, when in reality I have stressed to them that we need to develop leads and a smooth sales funnel system. But there's always a "We'll get back to you with our thoughts" and days go by without an update. Things go at a snail's pace. Not to mention the senior director who booked us as a client does not respond to emails or requests for meetings. On the intake, we noticed that they were asking us a lot of questions about our target market. While that seems fine it also felt like something they should have understood from our many previous conversations. Weeks go by and while they have produced some great deliverables (case studies and press releases and redesigned our decks) my managing partners and I are starting to question why it is taking so long for them to implement a digital strategy. There's always a meeting to discuss something, and then a couple of weeks before they return with more questions. Now, I'm not trying to be a jerk, is this normal? In the four months since we've retained them we have seen no funnel strategy, no digital ad campaign and no leads. We have only seen a case study and a template for a website redesign, reworked decks and a couple of blog posts. They seem like very nice people so I don't want to jump the gun. Maybe this really is something that takes this long? But my company has spent over 40k and my managing partners are starting to wonder what we're getting for our money. Thanks for any advice. Edit: just reviewed the scope document with my assistant. They have missed 80% of things they said they’d deliver. And I was wrong on cost. We pay a 20k per month retainer. submitted by /u/UnknowingFan to r/marketing [link] [comments]

Advertising costs have been rising dramatically and are continuing to do so while more and more businesses are already looking for other ways to sustain their business. According to statistics, Email Marketing has the highest ROI out of all Marketing platforms (even before SEO & Paid Ads) and most businesses still don't put enough effort into a proper strategy. That is why in this post, I want to share what my team and I did to get a brand from Zero to 116K/mo so that you can see what worked for us and use it in your own business. There are no links in here and I'm not affiliated with anything. The websites I mention are mostly free anyways but please also do your own research before using any of them and be critical. My background: I worked for Germany's biggest Shopify Plus and Email Marketing agency before I decided to start my own agency and in 4 years I've now helped more than 60 7 & 8-figure e-commerce brands improve their retention through email marketing. We work with Klaviyo but these learnings can be applied to any other Email Service Provider as well so if you're using Mailchimp, ActiveCampaign, SendInBlue or so, you'll still be able to learn from this post. The shop we worked with is on Shopify but you can still apply it to Shop systems like WooCommerce, Shopware, Magento, or any other. In January we approached this huge food & beverage brand and created an email strategy from scratch getting them from zero to 116K/mo in the first half of 2023. Disclaimer: If you sell products that can be bought multiple times you'll probably be able to get similar results. If your product is naturally a bad fit for retention marketing e.g. Wallets, Cars, etc. you won't get there even with the best team. Trust me, been there before. Email is all about retention and Customer Lifetime Value even if it can improve your conversion rate a bit. Now that you know that, let's jump into it! So our client is a food & beverage brand whose products naturally have a good resell and cross-sell potential. They sell food boxes and also single items so pretty much an online grocery store with the possibility to make an abo to get boxes weekly or monthly. In December the store made 376K in monthly revenue without any emails and made 612K in June 2023 of which 116K came from Email Marketing. One big factor that needs to be kept in mind, they already had a big email list of all the people that bought from them over time so we didn't need to do a lot regarding List growth. If you don't have a big list or none at all, focus on list growth first and try to get as many emails as possible. Without email addresses your emails are worthless. You can collect emails from old orders, post about your email list on your socials, run ads, create a popup to convert traffic, or even install Integrations that capture people's emails without them even giving them to you. (We just did this with an Influencer who has 2 million followers and she got 10K people into her list with just a few stories.) When we began we had 125K contacts. Here is what we did: Market research and analysis of their account -> Whenever we start working with a client we want to make sure that the advice we're giving is good and we want to know who their competitors are and what works for them. In most cases, we've worked with similar brands before so we know how their business works but sometimes it's so unique that we need to really dig into it to understand how we can help. One great free website that we use to find out more about competition is BuiltWith. It shows you which plugins another store is using. For example, if we see that someone uses an Integration that might be helpful for our client we check it out and evaluate whether or not to install it. We also look at the competitions emails but more on that in point 3. I would recommend you take 3-4 hours to create an overview for yourself and look at what other brands are doing. You can also look into the Facebook Ads Library to get some inspiration from the creatives of other brands. For our clients, we always create a mood board in Figma which is also free so that they have a proper overview of what's going on in the market. Clean lists and create new segments -> I'd say about 9 out of 10 brands send their campaigns to their entire Newsletter without actually filtering whether or not the people are active. This is THE WORST thing you can do to your account. For the first year that I was working with clients, I did exactly that and was always wondering why the deliverability was so bad. Open rate dropped, click rate dropped, we landed in spam, and everything you want to avoid happened. And why? Because you don't filter by activity. In Klaviyo it's called a segment and what it does is prevent you from sending to people that don't open and click your emails. That's it. Because the last thing you want to do is send someone 30 emails without them opening or clicking them. Because guess what, the Email services don't like that and will mark you as spam. It shows Gmail, yahoo, etc. that your content isn't relevant. That it's spam. So if you send campaigns, please use a segment and exclude everyone that isn't active. Recently we worked with a brand that had 400K contacts but only 33K were really active. It's hard to admit but please only send to those that are active it will be better for your account, for your brand, and for your customers in the long run. Created email templates -> When creating email templates it is really important that they are consistent with the brand. The designs should have the same vibe as the online shop, the socials, and everything else the brand has out there. To get inspiration from other brands we like to use the websites Milled and ReallyGoodEmails. Going into detail on this would take too long but make sure that the CTA's are visible, the content above the fold is appealing, and the subject line is short and makes people want to click. Dynamic content such as the first name, dates, personalized codes, and variable images should always be double-checked before going live. If you want to create emails, do so in the Klaviyo builder. There are other ways to do it like HTML, one-picture emails, sliced pics from Photoshop, etc. but if you're a beginner you'll be able to get enough out of the Klaviyo builder for sure. Klaviyo also has pre-built templates which you can customize really easily which will get you good results as well. Set up automations -> This aspect is often overlooked. My sales team signs up for a ton of Newsletters every single day and we see that more than 70% of businesses with a signup don't send a welcome email and 90% don't send more than 1. email. For our clients, the Welcome series is always one of the top 3 best-performing automations and we make sure that the customers get a great deal whilst being introduced to the brand properly. These are the automations that we've set up: Welcome -> When someone signs up for your Newsletter Abandoned cart -> When someone abandons their cart Abandoned checkout -> When someone abandons their checkout Browser abandonment -> When someone leaves without adding an item to the cart Thank you -> Followup after someone has placed an order depending on ordered products Win back -> When someone hasn't been active for a long time (e.g. no order for 6 months) Birthday -> Either on someone's birthday or on the date their profile was created Back in stock -> When an item is back in stock that they're interested in Review -> To leave a review on a product or for the brand (Using Reviews io) Cross-/re-/upsell -> Offering other products that might go well with what they bought If we have Aftership installed we also set up a Transaction automation so that the customer always knows where the package is. If you want to set up automations, go to Klaviyo's automation library, they have a lot of good ones pre-built and they will be working for you as well. If your CLTV is low in general and the store is not such a good fit for emails anyway, it's important that you focus on this part over campaigns. Why? Because if you can't sell your item again and again, at least you can support your conversions by reminding people to make the purchase. Let's say it's really extreme and you have an average order count of 1, then you need to focus on making that first purchase as appealing as possible. With the abandoned cart, checkout, browser, and welcome automation you can do A LOT for your conversion rate. Installing Integrations -> Because people are coming back regularly and we wanted to improve the CLTV even further we wanted to gamify the customer experience with a Loyalty Program. For our clients we use LoyaltyLion but it's quite expensive so you can also start with a cheaper one. We just love how it integrates with Klaviyo and we're able to send the Customer support a ticket via Zendesk for manual tasks or send automations if the customer has reached a certain milestone. Same goes for Reviews io, if someone leaves a bad review we automatically create a ticket in Zendesk so that a support member can reach out and if they leave a good review we thank them. This is a great way to ensure customers are happy and you know what is going on. For this brand, we also installed AfterShip and connected it with Klaviyo so that customers get an email at every step from when the parcel leaves the warehouse to when it arrives at the customer's front door. With the click of a button, they can just track their parcel and even better, the support team knows exactly where the package is as well in case a customer has a question. If you want to install Integrations, make sure it makes sense and improves a measurable KPI. We're also fans of Locksmith when a brand has a VIP community but it doesn't make sense for every brand. Content Schedule for campaigns -> Next to automations campaigns are probably THE biggest opportunity in an email account. Both are responsible for about 50% of the attributed revenue and count equally when the account health is normal. Of course, there can be situations where one is heavier than the other but usually, they equal each other out quite well. For this brand, we're sending 3 emails per week. 1 to Investors, one to usual customers, and one to VIP customers. The VIPs always outperform the others which is also why we tag them properly for the support to prioritize them. The campaign frequency, content, offer, and audience always heavily depend on the brand and its audience. We like to combine short texts where we're talking about brand updates with subtle offers. Once a month (usually in the beginning because that's when our customers get their money) we like to run a bigger offer for the Newsletter only. The Offer Newsletter to the VIPs alone brings in more revenue than all other campaigns that we send that month. Think about that for a second. That's how important your VIPs are. Split testing -> Over the years I've seen a lot of approaches from different people and agencies on how to test but the best one I've found and used ever since is a simple 3-step approach. Create a hypothesis (Why do you think your test will work?) Test it with your audience (See how your audience responds) Analyze the results and iterate (-> Then create a new Hypothesis based on that) We're testing and tracking EVERYTHING like this. We have a Google sheet where we write all of this down for each test. We run tests for: Subject Lines & Preview texts (KPI: Open Rate) Template Designs (KPI: Click Rate) Offer (KPI: Placed Order Rate) Segmentation Relevancy (KPI: Unsubscribe & Marked as Spam Rate) Automation Timing (Overall Performance) Automation Email Count (Overall Performance) Send time (Overall Performance) Capture Design (KPI: Signup rate) If you want to start testing yourself, make sure to always follow that scheme. Know why you're testing, what you're testing, and analyze the results. There have been plenty of times where I was like "Why does this work better than the other?" and couldn't wrap my head around it but data is always more powerful than your thoughts. I have seen some accounts in the past and I'd say I know a thing or two but if data proves me wrong, I listen to it. See a lot of people do this wrong and stick to their opinion of "I like this better so it should stay like this". It's about your customers and not about you. You may run the business but your customers finance it so do them a favor. Data > Your Opinion. I wrote this article for 3 hours and just realized that I can't add screenshots so you just have to believe the stuff that I just said or you don't. Always be critical about everything you read online but if this made sense to you feel free to use it in your own brand. I won't link my agency here not because I don't want you to see it but because I don't want to diminish the value that I want to provide for free. If you have any questions about email marketing for e-commerce just let me know in the comments and I'd be happy to help or explain my points in greater detail. If there's enough interest aka enough comments, upvotes, etc. I'll make an update in January on how we improved their emails in 12 months. If you enjoyed this all I'm asking for is for you to upvote this so that more people out there can create better email marketing for themselves, keep the lights on in the office, and feed their families no matter if it's a Solopreneur or 100+ employee business. Good luck! David submitted by /u/DavidWardenga to r/Entrepreneur [link] [comments]

Hey guys I’ve been running my own digital marketing agency for a while now and I’ve noticed some interest in the space, both from an opportunity perspective and just from questions and concerns about hiring agencies. Happy to share my agency and identity but didn’t want to be spammy or self promotional. I’ve worked with clients like Tyler, The Creator, Tucker Carlson, the Department of Defense and dozens of smaller brands and businesses. I mostly specialize in digital strategy and paid ads on Facebook/IG. My background is in advertising and journalism/radio and went on my own back in 2016-2017 after landing some freelance clients and realizing I was better and cheaper than the creative agency I was working for! I also spent some time at Cambridge Analytica (fun times) and currently working on a really intense product that scales email acquisition like crazy. Would love to talk and answer any questions about business, marketing, ads or just trying to figure out what to do. I’m 32. Holla! submitted by /u/hbdubs11 to r/Entrepreneur [link] [comments]

Hey everyone, ​ I really miss the way this subreddit used to be. I swear to god I see someone trying to sell their services every week and I'm over it. Back to dropping as much knowledge as possible and I know some of you will say well why should we listen to your POV. Well, I'm an average Joe just like you and I feel I've made some headway. ​ I'm a long time avid Reddit reader and poster. I wanted to really go in-depth on how I created my digital marketing agency. The reason why I'm picking this topic is that I'm seeing more and more people trying to get into this field and the more people that get into this field the more scams, and "gurus" that pop up trying to sell their $999 course to you. I'm actually so over all these damn courses and everyone trying to just scheme off this industry. Its a real industry with a ton of value. I hope this post brings value. It's probably the same stuff as you would pay to get but free. ​ Starting a Digital Marketing Agency - Logo, Website, Brand, SEO ​ When I started my digital marketing agency I quit my 7-4 job as a construction project manager where I was making $1,650 a week. It was a good job, but I couldn't stand waking up every morning making some other dude rich. Obviously, I talked with my wife and I got the OK, but I quit in March of 2018. I had 2-3K saved up and I was on my way to doing digital marketing. I knew a little about websites, SEO and presence on Instagram but nothing insane. My best advice to the newcomers. Save money, and go to Udemy/YouTube and learn about creating WordPress websites, and SEO tactics. ​ I went to ThemeForest and bought a $30 logo that I still use today. Again I'm trying my hardest not to do links or promote anything else. This is what I used for myself and it worked out extremely well. I bought a theme for WordPress off ThemeForest as well and customized it to my liking. ​ Now you have a website, make sure that you SEO optimize your website: H1 Tags, Meta Tags, Meta Description, Title Tags, Alt Text, Keywords - Before contacting businesses to offer SEO services. I can't tell you how many people I've talked with that have shit fuck websites and are trying to sell an SEO package for $1,500. It's actually incredible. ​ Starting a Digital Marketing Agency - Social Media Platforms ​ I've been asked countless times which platform is better for digital marketing. Some people say all of them, and some people say one platform. At the end of the day just choose a platform and work hard on it. Personally, I would recommend Instagram, and grow from there. A lot and I mean a lot of people underestimate the power of social media. I can't stress this enough. ​ In order to grow your agency and grow in general, you need to post content. I don't like the once a day method or once a week method. I'm talking good quality postings of 1-3 per day. Talk about your agency, and how to grow it. Talk about your techniques. At the end of the day give value over trying to get someone to buy a course for $300-999 dollars. I'm a strong believer in value > $. ​ This could be a whole segment on growing your platforms and will probably come in a later post. ​ Start a Digital Marketing Agency - Branding ​ A lot of people overlook the type of brand they create. Try and come up with a name that catches people's eye. I get complimented almost every time I go to a meeting on the name I created for my agency. For Reddit purposes, I won't state the name here as I don't want any type of advertising. ​ Think long and hard about the name because this should be your name forever. Start the branding process on all social media accounts & website and start working. ​ Start a Digital Marketing Agency - Getting Clients ​ I was going to leave this for PT. 2 of the post but I decided what the heck. When I first started my Digital Marketing Agency from Month 1 - 3 I had a ton of leads but I didn't close anyone. I half-assed my work and I thought I could easily get clients. My website looked like shit, and the way I went about it was I was trying to make this easy money. First things first it isn't easy money and the trick to succeeding in any business is hard work. You won't be an instant success in a week a month or even a year. It takes multiple years of hard work. I'm just being honest and that's probably the best advice I can give to anyone and HEY look at that it doesn't cost you a cent. ​ Cold Calling - I know most of you dread this but giving someone a call and saying "Hello my name is Joseph is the director of marketing or the business owner available?" - "What for?" - "Well I own a digital marketing agency in the local area and I was calling to see if they were interested in getting more clients for the business, a new website or any type of SEO services to rank you on the first page of Google" - It's that simple. You can either get a NO, an email to link information which means a lead or a sure one second. I've gotten my first 2 big clients over cold calling. It works. You need to pretend you are a goldfish and forget if anyone is ever mean to you on the phone. Keep calling and keep working. Email Marketing - Now Gmail puts a cap of 500 emails per day. I use Gmail. That gives you 100 emails of emailing business of not spam but give them actual knowledge of their business. Give them a Free audit report of their business, audit their Facebook/Instagram accounts. Give them value and stop trying to sell over an email right away. Networking / Chamber of Commerce - Join your local chamber. Probably costs $240 to join but its worth it as you get to go to all these meetings and meet new people. Once again its about providing value. Don't instantly try and sell the first time you see them. Help people out. ​ The second part when I get some time will be what I actually do in my digital marketing agency explaining SEO, Web Design & actual marketing tips. Again this could be used for the average business owner who can't afford digital marketing services or people starting their own agency. ​ Video: For people that like to see/hear instead of reading: https://www.youtube.com/watch?v=45rEiVP8MD0&t= submitted by /u/lopezomg to r/Entrepreneur [link] [comments]