Gift cards offer convenience and flexibility to both the giver and the recipient. They can be easily purchased online or in-store, and the recipient can choose to use them whenever and wherever they want within the retailer's network.

Gift cards are a popular choice for gifting as they allow the recipient to choose something they truly want or need. They eliminate the guesswork and ensure that the recipient will find value in the gift.

Gift cards serve as an effective promotional tool for businesses. They encourage customer loyalty, attract new customers, and can be used as incentives or rewards for employees or clients.

Gift cards often lead to increased sales and revenue for retailers. Recipients may spend more than the value of the gift card when making a purchase, resulting in additional revenue for the business.

Gift cards can help reduce product returns as recipients have the opportunity to choose their preferred items. This reduces the likelihood of receiving unwanted or ill-fitting gifts.

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