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Influencer Marketing

US United States
Rapid growth High volatility Seasonal (Feb) Forecasted flat Software Concept
Influencer Marketing
What is Influencer Marketing?

Influencer marketing is a form of marketing where brands collaborate with individuals who have a large following and influence on social media platforms to promote their products or services. These individuals, known as influencers, create content that showcases the brand's offerings and share it with their audience.

Treendly Index Treendly Forecast Google TikTok YouTube
MOM: +20.27%
How much search volume does it get?
Google searches
12.1K/mo
TikTok views
277.1M
TikTok videos
54.2K
Who is interested in this?
Age
18-24
62%
25-34
30%
35+
8%

Is Influencer Marketing trending?

Yes. Influencer Marketing growing with a month-over-month change of 3.43% over the past 5 years, with approximately 12,100 monthly searches.

This is a seasonal trend that peaks every February. The seasonal demand is forecasted to decline over the next year.


Why is Influencer Marketing trending?

1
Increased Trust and Authenticity
Influencers often have a loyal and engaged following who trust their opinions and recommendations. When an influencer promotes a product or service, their audience is more likely to perceive it as genuine and trustworthy, leading to higher conversion rates.
2
Targeted Reach
Influencers have the ability to reach specific niche audiences that align with a brand's target market. By partnering with influencers who have followers interested in their industry or niche, brands can effectively target their marketing efforts and increase the chances of reaching potential customers.
3
Content Creation and Credibility
Influencers are skilled content creators who know how to produce engaging and high-quality content. By collaborating with influencers, brands can leverage their creativity and expertise to create compelling content that resonates with their target audience. This helps build credibility and enhances the brand's image.
4
Social Media Dominance
Social media platforms have become an integral part of people's lives, and influencers have established themselves as key players in these spaces. As a result, influencer marketing has gained popularity as a way for brands to tap into the massive reach and influence of social media platforms to promote their products or services.
5
Cost-Effective Marketing Strategy
Compared to traditional advertising methods, influencer marketing can be a cost-effective strategy. Brands can often negotiate deals with influencers based on their budget and desired outcomes. Additionally, the return on investment (ROI) of influencer marketing campaigns can be easily tracked and measured, allowing brands to optimize their marketing efforts.

Where is this trending?

277.1M video views
54.2K published videos
Demographics
Age
18-24
62%
25-34
30%
35+
8%
Top countries
Sweden
18%
Ireland
11%
United Kingdom
11%
Greece
11%
Peru
10%
Audience interests
Travel Food Tour & Recommendations Beauty Other Beauty Diary & VLOG
Related hashtags
#contentmarketing #emailmarketing #influencertips #growthhacking #socialmediamarketing

What are people saying?

44 threads
AI Insights Mixed sentiment
Discussions around influencer marketing highlight its effectiveness in various industries, while also expressing skepticism about the authenticity and reliability of influencers. Participants share insights on leveraging influencer collaborations and the challenges faced in marketing strategies.
Effectiveness of Influencer Marketing
Many discussions emphasize the growing success of influencer marketing in driving engagement and sales across different platforms.
Skepticism Towards Influencers
There is a notable concern regarding the authenticity of influencers and the quality of products being marketed, with some labeling them as untrustworthy.
Challenges in Marketing Strategies
Participants express frustrations about the costs associated with influencer marketing and the difficulty in measuring its effectiveness.
Diverse Applications of Influencer Marketing
Influencer marketing is being explored in various sectors, including fitness, crypto, and e-commerce, showcasing its versatility.
Regulatory and Compliance Issues
Conversations reveal concerns about navigating compliance rules and the vetting process for influencers, especially in specific markets like China.
Common questions
  • How do I choose the right influencer for my brand?
  • What are the best platforms for influencer marketing?
  • How can I measure the ROI of influencer campaigns?
  • What are common mistakes in influencer marketing?
  • How do I ensure authenticity in influencer partnerships?
Pain points
  • High costs of influencer collaborations
  • Difficulty in measuring marketing effectiveness
  • Concerns about influencer authenticity
  • Navigating compliance and regulations
  • Over-saturation of influencer marketing in certain markets
www.blackhatworld.com
RE:How I Made $1.000.000 + yearly : AI Influencer Business
... I got into AI influencer marketing after seeing a few ... core idea: build AI influencer accounts with consistent character identity...running more than one AI influencer DuoPlus — for managing virtual... niche kills an AI influencer before it starts. Character...the number of active AI influencer accounts, improving the content...agency, or experimenting with AI influencer marketing — ask me anything below....
amyeverhart123 · Apr 1, 2026
forum.lowyat.net
RE:UPDATED : BAM form coaching team for ZJ
... Jia is understandable given his marketing influence. The former All England... signed him more as an influencer, since his ranking may not...
Schumacher · Apr 1, 2026
www.blackhatworld.com
RE:Best way to promote an online store
Hey guys, I’m trying to promote my online store and not sure which advertising channel works best. Should I go with social media ads, Google ads, influencer marketing, or something else? Any suggestions or experiences would help.
Compassor · Apr 1, 2026
www.thehackersparadise.com
RE:Fleetwood new clothing sponsor?
This is a good gimmick for an influencer, but to hardcore golf fans, who are the only ones who will get the shirt rack joke at all, it's maximum eyeroll. This is bad marketing.
DataDude · Mar 31, 2026
www.reclameaqui.com.br
RE:Atendimento ao cliente [Editado pelo Reclame Aqui] e demorado via WhatsApp para reembolso de compra
A qualidade das peças é PÉSSIMA. E o atendimento é ainda pior. Não adianta nada investir em marketing, patrocinar um monte de influencer e não ter o mínimo de cuidado com o consumidor. O problema foi resolvido?: não resolvido Voltaria a fazer negócio?: Não Nota do atendimento: 0
LDeVdULLskjUfEO7 · Mar 31, 2026
forum.hardware.fr
RE:Combien faut il par mois pour vivre convenablement?
... et qu'elle s'est fait influencer par le marketing de l'école pendant un...
Dynastie · Mar 31, 2026
r/AskMarketing
does influencer marketing actually work or is it overhyped at this point
Not trying to start a debate, genuinely curious what people are seeing in 2026. I keep hearing about teams with solid attribution data behind their spend and teams who put real budget in with nothing measurable to show for it. And the context always differs in ways that are hard to isolate, category, creator fit, how they tracked it. Anyone running campaigns with data to back them up or against them? Curious especially if there's a product type or audience where it consistently doesn't perform. submitted by /u/Sea-Car8041 to r/AskMarketing [link] [comments]
Sea-Car8041 · Mar 23, 2026
r/influencermarketing
Finding influencers for your product is way more painful than I expected.
Tried running a small influencer campaign recently and honestly… it was exhausting. 😮‍💨 Spent hours just: 📜 scrolling profiles 🔍 checking if engagement is real 🎯 trying to guess if their audience fits 📩 sending DMs and waiting And even after all that, I still wasn’t confident about who to pick. Feels like a lot of guesswork. 🤷 So I started building something for myself. 🛠️ Idea is simple: you describe what you’re looking for (like “tech reviewers under 50K followers near my area”) and it gives you a list of creators ranked by fit, engagement quality, etc. Still very early, but I put up a waitlist: https://influencemap.vercel.app/ If you’ve done influencer marketing before, what part do you find most annoying? 👇 submitted by /u/rexx_g to r/influencermarketing [link] [comments]
rexx_g · Mar 21, 2026
r/youtubeindia
Indian influencer market would crash
submitted by /u/Sharp-potential7935 to r/youtubeindia [link] [comments]
Sharp-potential7935 · Mar 10, 2026
r/AskMarketing
Is influencer marketing actually worth it for small brands, or mostly hype?
Hey everyone, I’m learning digital marketing and recently started looking into influencer marketing as a module. A lot of courses say it’s one of the fastest ways to grow a brand, but I’m not sure how true that is in real life. So I wanted to ask people who’ve actually tried it: Have you ever run influencer campaigns for a brand or client? Did it bring real conversions or just likes and comments? Is it better to work with micro-influencers or big creators? Which platform works best for influencer marketing right now, Instagram, YouTube, or something else? submitted by /u/DifferentLeading5351 to r/AskMarketing [link] [comments]
DifferentLeading5351 · Mar 4, 2026
r/SaaS
Spent around $50k on influencer marketing, still no customers
Background I am currently working as the Head of Engineering in a startup, Which is kind of owned by my boss (say X), who is the CEO of a $500 million company. On the face, me and one of his early employee (say E), are both are co-founders, and are executing things. But the final decision is X's. Me and E, both are from engineering/product background. Situation We have a consumer mobile app, which has $5 of monthly subscription price and are not targeting B2B, while Competitors are mostly B2B with a strong GTM team . We launched 4 months back and our GTM strategy mostly is around instagram influencer marketting ONLY. What we have as a team - - A stable salary and resources to bear operational cost. - A good 5 people engineering team, who are willing to put day & night. Where we lag - - No one to own GTM. - Whatever the marketing that we are doing around Instagram is mostly done by X's old company marketing folks. - Less than 10 customers, who can cancel any time. All with 0 usage. No PMF. I have suggested going out on Reddit and LinkedIn and let's try to talk with the customers and let's try to get in conversation with them. They say for $5 we will not go out on streets. While I am mostly busy working with my team and building new features and doing UI revamp again and again. I've tried a bit of Reddit and LinkedIn outreach but haven't got any luck. E is mostly busy doing UI revamp with designer. I have discussed with E about owning GTM, trying out multiple things, he agrees with me on the moment, but I don't see any action from his side, and is back doing the same stuff. I'm looking for a blunt feedback. submitted by /u/Puzzleheaded_Diet_53 to r/SaaS [link] [comments]
Puzzleheaded_Diet_53 · Feb 24, 2026
r/nba
Windhorst on Nike influencing free agency: "At the time (2003), yes. In today's market, basketball shoes aren't selling like back then. It's currently not fashionable to wear basketball shoes when not playing ball… the number of players getting deals & the shoe deals themselves are way way way down"
Interesting tidbit from his appearance on Haberstroh's podcast. He said that when LeBron was first drafted, shoe deals were super significant. Not so much anymore. Happens around the 22:11 mark here: https://youtu.be/jqP22WOdeyM?si=tO7xSllDyLHwySTk&t=1331 submitted by /u/JoeBiden2020FTW to r/nba [link] [comments]
JoeBiden2020FTW · Feb 18, 2026
All threads (44)
Thread Source Author Date
RE:How I Made $1.000.000 + yearly : AI Influencer Business
... I got into AI influencer marketing after seeing a few ... core idea: build AI influencer accounts with consistent character identity...running more than one AI influencer DuoPlus — for managing virtual... niche kills an AI influencer before it starts. Character...the number of active AI influencer accounts, improving the content...agency, or experimenting with AI influencer marketing — ask me anything below....
www.blackhatworld.com amyeverhart123 Apr 1, 2026
RE:UPDATED : BAM form coaching team for ZJ
... Jia is understandable given his marketing influence. The former All England... signed him more as an influencer, since his ranking may not...
forum.lowyat.net Schumacher Apr 1, 2026
RE:Best way to promote an online store
Hey guys, I’m trying to promote my online store and not sure which advertising channel works best. Should I go with social media ads, Google ads, influencer marketing, or something else? Any suggestions or experiences would help.
www.blackhatworld.com Compassor Apr 1, 2026
RE:Fleetwood new clothing sponsor?
This is a good gimmick for an influencer, but to hardcore golf fans, who are the only ones who will get the shirt rack joke at all, it's maximum eyeroll. This is bad marketing.
www.thehackersparadise.com DataDude Mar 31, 2026
RE:Atendimento ao cliente [Editado pelo Reclame Aqui] e demorado via WhatsApp para reembolso de compra
A qualidade das peças é PÉSSIMA. E o atendimento é ainda pior. Não adianta nada investir em marketing, patrocinar um monte de influencer e não ter o mínimo de cuidado com o consumidor. O problema foi resolvido?: não resolvido Voltaria a fazer negócio?: Não Nota do atendimento: 0
www.reclameaqui.com.br LDeVdULLskjUfEO7 Mar 31, 2026
RE:Combien faut il par mois pour vivre convenablement?
... et qu'elle s'est fait influencer par le marketing de l'école pendant un...
forum.hardware.fr Dynastie Mar 31, 2026
RE:Meine neueste Anschaffung
Manchmal sind es nicht nur die pösen Influencer oder Marketing, sondern auch einfach die technischen Eigenschaften, die zum Kauf verleiten.. meph!sto schrieb: Du wirst dich fragen wieso du das nicht schon eher gemacht hast +1 Bin mit meinem Staubsaugroboter/Wischroboter auch extrem zufrieden. So oft wurde die Wohnung noch nie gewischt.
www.hardwareluxx.de shinin Mar 30, 2026
RE:Is Adult Marketing Dead ?
Adult marketing is shifting towards creator-driven platforms on social media, especially on OnlyFans and Fansly, where personal brands are built by influencers. The shift is towards influencer marketing on OnlyFans, Fansly, etc, as traditional networks becoming more restrictive for adult related niches. Adult industry is actually experiencing significant growth, it is not at all dead.
www.blackhatworld.com ThatRick79 Mar 30, 2026
RE:Ersatz für Beyerdynamik DT 880 pro 600 Ohm.
Hedd steckt viel Geld ins Influencer Marketing Der D1 mag gute Bewertungen ...
www.hardwareluxx.de Viper_Vienna Mar 30, 2026
RE:Netflix increases prices for all plans by up to $2 per month
... platform... ...is there a bigger Marketing Idiots Steering the Titanic moment... reality series, and some internet influencer content to our streaming platform...
arstechnica.com MilanKraft Mar 30, 2026
RE:How Can a dApp Marketing Strategy Drive User Growth?
... platform updates. A well-executed influencer strategy ensures that marketing messages are delivered authentically,... transaction completions, ensuring that marketing budgets deliver tangible returns. Targeted ...Tracking Tracking and analyzing marketing performance is essential for continuous ..., incentivizes engagement, and amplifies marketing efforts through authentic peer-to-peer recommendations. ...
steemit.com dinastafi Mar 30, 2026
RE:Dominique Nugent
@MollyNoone84, not at all! Work in marketing so hire influencers for jobs. Have worked with nearly every top Irish influencer out there. Could tell you a story or two!!
community.whattoexpect.com Mamaof-1 Mar 29, 2026
RE:🔮 When AI Predicts the Future: The Invisible Competitive Advantage No One Sees [ENG/GER/KOR]
.... **Accessible Tools:** Use CRMs and marketing tools that already have AI .... **Accessible Tools:** Use CRMs and marketing tools that already have AI .... Ihre KIs analysieren Bilder aufstrebender Influencer in Tokio und Berlin. Wenn ...
steemit.com aotearoa Mar 29, 2026
RE:SA influencers and online content creators ask SARS to tax platforms before taxing them
... sponsor networks eg Squarespace Circle, influencer marketing agencies like BrandConnect. Those channels...
mybroadband.co.za Mirai Mar 29, 2026
RE:CYCLITE Fork Bag 01 Set 2x3,1L Gabeltaschen - schwarz, wasserdicht, nur 224g pro Tasche
Nee, aber die Firma muss ja auch die ganzen Instagram Influencer irgendwie zahlen Was meinst du warum auch die ganzen hippen Marken wie Ryzon, usw. so teuer sind? Etwas besseres China Gelumps mit gutem Marketing und gekauften Influencern und schon rollt der Rubel
www.mydealz.de robb Mar 29, 2026
WHY CANT YOU HAVE MORE PEOPLE WORK ON DRAINSIM?
... you are here to offer marketing, PR, influencer outreach, SEO, consulting, publishing... in any external marketing or PR services. DrainSim’s marketing strategy is already...
steamcommunity.com SatansSprite Mar 28, 2026
RE:NFT Marketing Funnels: How Agencies Convert Visitors Into Buyers
...aren’t an option, NFT marketing firms turn to influencer outreach, collab giveaways,... find something meaningful. NFT marketing companies create content that communicates... to becoming supporters. NFT marketing firms also use storytelling here... of Web3 psychology. NFT marketing agencies bring experience from launching... and consistent communication. NFT marketing firms understand how people move...
steemit.com aliasceasar Mar 28, 2026
RE:What Are the Best Ways to Boost DeFi Token Visibility in 2026?
...2. Leverage Web3 Influencer and KOL Marketing Influencer and KOL marketing plays a significant... role in boosting **[DeFi token marketing... Create High-Quality Educational Content Marketing Content marketing is essential for educating ... strategic combination of community engagement, influencer marketing, content creation, AI-driven insights, ...
steemit.com dinastafi Mar 28, 2026
RE:Random Wrestling Thoughts Part 5
... a business perspective, there is marketing potential, and if a celebrity... Logan Paul and his stupid influencer friends is "good s***", that's...
gamefaqs.gamespot.com RatedM Mar 28, 2026
RE:Niomi Smart #98 Not such a Wonderful Partner after all. Ha, classic NioMe!
... I can think of an influencer whose approach to the job... recently wondering about a French influencer I used to follow a... into (wait for it) network marketing for a shady company that...
tattle.life supercalifragilis Mar 27, 2026
RE:10 Proven Crypto Marketing Strategies to Boost Your Project’s Visibility
...whitepaper. You need consistent marketing that helps people understand ... are 10 proven crypto marketing strategies that have helped ...teach them something. Content marketing remains one of the ...most effective **[Crypto Marketing Strategies](https://www.inoru....Influencers Who Actually Care** Influencer marketing has a mixed reputation in... feel unpredictable, but marketing doesn’t have to be. Clear...
steemit.com aliasceasar Mar 27, 2026
RE:Crypto Token Creation for Non-Technical Founders - A Practical Guide to Going From Whitepaper to TGE
...Content and narrative development - Influencer and KOL outreach - ... and pricing - Coordinated marketing and listing strategy On ...heavily on technology and marketing while overlooking communication. In practice... participants - Restrictions on marketing in certain jurisdictions - Legal ... price action - Treating marketing as a last-minute activity instead ...
steemit.com scottrollins Mar 27, 2026
does influencer marketing actually work or is it overhyped at this point
Not trying to start a debate, genuinely curious what people are seeing in 2026. I keep hearing about teams with solid attribution data behind their spend and teams who put real budget in with nothing measurable to show for it. And the context always differs in ways that are hard to isolate, category, creator fit, how they tracked it. Anyone running campaigns with data to back them up or against them? Curious especially if there's a product type or audience where it consistently doesn't perform. submitted by /u/Sea-Car8041 to r/AskMarketing [link] [comments]
reddit.com Sea-Car8041 Mar 23, 2026
Finding influencers for your product is way more painful than I expected.
Tried running a small influencer campaign recently and honestly… it was exhausting. 😮‍💨 Spent hours just: 📜 scrolling profiles 🔍 checking if engagement is real 🎯 trying to guess if their audience fits 📩 sending DMs and waiting And even after all that, I still wasn’t confident about who to pick. Feels like a lot of guesswork. 🤷 So I started building something for myself. 🛠️ Idea is simple: you describe what you’re looking for (like “tech reviewers under 50K followers near my area”) and it gives you a list of creators ranked by fit, engagement quality, etc. Still very early, but I put up a waitlist: https://influencemap.vercel.app/ If you’ve done influencer marketing before, what part do you find most annoying? 👇 submitted by /u/rexx_g to r/influencermarketing [link] [comments]
reddit.com rexx_g Mar 21, 2026
Indian influencer market would crash
submitted by /u/Sharp-potential7935 to r/youtubeindia [link] [comments]
reddit.com Sharp-potential7935 Mar 10, 2026
Is influencer marketing actually worth it for small brands, or mostly hype?
Hey everyone, I’m learning digital marketing and recently started looking into influencer marketing as a module. A lot of courses say it’s one of the fastest ways to grow a brand, but I’m not sure how true that is in real life. So I wanted to ask people who’ve actually tried it: Have you ever run influencer campaigns for a brand or client? Did it bring real conversions or just likes and comments? Is it better to work with micro-influencers or big creators? Which platform works best for influencer marketing right now, Instagram, YouTube, or something else? submitted by /u/DifferentLeading5351 to r/AskMarketing [link] [comments]
reddit.com DifferentLeading5351 Mar 4, 2026
Spent around $50k on influencer marketing, still no customers
Background I am currently working as the Head of Engineering in a startup, Which is kind of owned by my boss (say X), who is the CEO of a $500 million company. On the face, me and one of his early employee (say E), are both are co-founders, and are executing things. But the final decision is X's. Me and E, both are from engineering/product background. Situation We have a consumer mobile app, which has $5 of monthly subscription price and are not targeting B2B, while Competitors are mostly B2B with a strong GTM team . We launched 4 months back and our GTM strategy mostly is around instagram influencer marketting ONLY. What we have as a team - - A stable salary and resources to bear operational cost. - A good 5 people engineering team, who are willing to put day & night. Where we lag - - No one to own GTM. - Whatever the marketing that we are doing around Instagram is mostly done by X's old company marketing folks. - Less than 10 customers, who can cancel any time. All with 0 usage. No PMF. I have suggested going out on Reddit and LinkedIn and let's try to talk with the customers and let's try to get in conversation with them. They say for $5 we will not go out on streets. While I am mostly busy working with my team and building new features and doing UI revamp again and again. I've tried a bit of Reddit and LinkedIn outreach but haven't got any luck. E is mostly busy doing UI revamp with designer. I have discussed with E about owning GTM, trying out multiple things, he agrees with me on the moment, but I don't see any action from his side, and is back doing the same stuff. I'm looking for a blunt feedback. submitted by /u/Puzzleheaded_Diet_53 to r/SaaS [link] [comments]
reddit.com Puzzleheaded_Diet_53 Feb 24, 2026
Windhorst on Nike influencing free agency: "At the time (2003), yes. In today's market, basketball shoes aren't selling like back then. It's currently not fashionable to wear basketball shoes when not playing ball… the number of players getting deals & the shoe deals themselves are way way way down"
Interesting tidbit from his appearance on Haberstroh's podcast. He said that when LeBron was first drafted, shoe deals were super significant. Not so much anymore. Happens around the 22:11 mark here: https://youtu.be/jqP22WOdeyM?si=tO7xSllDyLHwySTk&t=1331 submitted by /u/JoeBiden2020FTW to r/nba [link] [comments]
reddit.com JoeBiden2020FTW Feb 18, 2026
Influencer marketing agency recommendations
We are a large international nonprofit and have never ventured into influencer marketing, but senior leadership really wants to make it happen this year. I think it makes sense to hire an agency to help with sourcing, strategy, and vetting, as this is very much new territory for us. Do you have recommendations? Many of our peers have large celebrity influencers and while we aren't quite ready to make that level of investment, we do want to move the needle on this part of our strategy. Thank you! submitted by /u/Jayala3177 to r/influencermarketing [link] [comments]
reddit.com Jayala3177 Feb 9, 2026
Best influencer marketing platforms in 2026 after testing most of them
My agency has gone through like 6 different platforms over the past year and a half so here's where things actually stand imo: Aspire is solid but expensive. Great if your client has budget and wants that white glove feel. Not great if you're managing smaller DTC brands who can't justify the cost. GRIN I see recommended constantly on here and it's good for shopify brands with existing creator relationships. Discovery is where it falls short compared to others. Upfluence is what we use for most clients now. Search is better, affiliate stuff works, payments are handled. Nothing fancy but it does everything without needing five different tools. CreatorIQ is enterprise only basically. Unless you're spending 500k+ annually don't bother. Modash is affordable and decent for teams just starting out but you'll probably outgrow it. The right answer depends entirely on what you actually need. There's no universal "best" despite what every comparison article claims. submitted by /u/Zestyclose_Chair8407 to r/socialmedia [link] [comments]
reddit.com Zestyclose_Chair8407 Jan 31, 2026
I work in the influencer marketing industry, ask me anything
I work in the Creator Economy and am truly passionate about it. Feel free to ask your questions, whether you are a creator, a marketer, or a brand. submitted by /u/Legentycreator to r/influencermarketing [link] [comments]
reddit.com Legentycreator Jan 23, 2026
Starting an Influencer Marketing Agency — Any advice from people who’ve done this?
Hey everyone 👋 I’m in the early stages of launching an influencer marketing agency, and I wanted to get some real feedback from people who’ve actually been in the trenches (agency owners, marketers, creators, brand owners, etc.). The idea is simple: Help brands find the right creators (especially micro + mid-tier influencers), manage campaigns end-to-end, and make influencer marketing feel less like gambling and more like a repeatable growth channel. A few things I’m working on right now: -Picking a niche (ecom / fitness / beauty / SaaS — still deciding) -Building a small influencer database -Creating outreach systems + campaign tracking -Packaging services (retainers vs pay-per-campaign) -Trying to avoid looking like every other “influencer agency” online 😅 Questions for anyone experienced: What was the hardest part when you started? What do clients actually care about most? (reach, sales, content rights, etc.) How did you land your first 3-5 clients? Any mistakes you made early that I should avoid? If you could restart today, what would you do differently? Not here to sell anything — genuinely trying to learn and do it the right way. Appreciate any advice, brutal honesty, or lessons learned 🙏 submitted by /u/Sad_Divide4271 to r/StartUpIndia [link] [comments]
reddit.com Sad_Divide4271 Jan 20, 2026
I tried influencer marketing as a small business owner....my experience
I see influencer marketing recommended constantly for small businesses, so I wanted to share my experience after trying it multiple times — because it ultimately produced no sales and came with far more stress than value. I didn’t approach this casually. I had written agreements, clear deliverables, timelines, and expectations. I also went above and beyond from the very beginning — I sent extra product upfront, included bonuses without being asked, and tried to lead with generosity and goodwill. Despite that, the experiences were consistently difficult. For example: In one collaboration, content was delivered late, and when it did arrive, the execution was poor. A “reel” turned out to be a simple slideshow of still photos stitched together, with no real storytelling or effort. In another case, content was posted that I never agreed to. The influencer included people and imagery that were completely misaligned with my brand, without asking or clearing it first. In a separate situation, delivery delays were framed as a product or service issue, when in reality the influencer lived in an apartment building that does not accept packages. In another collaboration, concerns were raised about a “kink” or alleged scratches in the product. For this type of product, minor kinking can naturally occur during shipping and is easily resolved with basic handling. When a video was sent showing the alleged damage, I did not see any scratches at all. In one ongoing case, the contract clearly stated a two-week turnaround for deliverables. It has now been three weeks, and I am still waiting on the agreed content. Across all of these situations, timelines outlined in contracts were not treated as firm commitments, and issues were often framed as product problems rather than execution or logistics. In all cases, despite my flexibility, added generosity, and repeated attempts to resolve things calmly and professionally, the process was unnecessarily stressful- essentially ZERO accountability from any "influencers". Here’s the most important part: None of the influencer collaborations produced actual sales. After content went live — reels, posts, stories — there was no meaningful conversion. No noticeable increase in purchases. At best, a few likes. That was it. I do want to be fair and clear about something: Not all of the influencers themselves were unprofessional. many were kind, communicative, and sincere, and I genuinely enjoyed working with them on a human level. In those cases, the only real value was content I could reuse on my website or socials. If your goal is content creation and you budget for that intentionally, that can make sense. However, if your goal is sales or conversion from influencer reels, in my experience, it is a waste of time and money. The irony is that nearly all of my actual sales came from: People who met me in person Vendor markets Direct conversations Photos of me wearing my own products People trusted the founder. They wanted to see the real person behind the brand — not a paid endorsement. Advice for other small business owners Contracts don’t protect you the way you think they do. Enforcing them is difficult and often not worth the time or energy. Talk to other business owners who have worked with an influencer, especially people you know or trust. Ignore follower count. Focus on real engagement: comments, shares, saves, and actual interaction. Don’t believe sales promises. Likes and views do not equal purchases. Separate content creation from sales expectations. Budget assuming zero ROI. Trust patterns, not exceptions. Bottom line: Influencer marketing may create content, but for my small business it did not create sales. The ROI wasn’t there, and the risk to time, money, and brand reputation was too high. This is just one founder’s experience, but I hope it helps other small business owners make a more informed decision.i submitted by /u/MatchSpiritual8808 to r/smallbusiness [link] [comments]
reddit.com MatchSpiritual8808 Dec 29, 2025
Ukrainian crypto influencer Kostya Kudo took his own life after recent market bleed which liquidated more than $19B
submitted by /u/Silver-Maximum9190 to r/CryptoCurrency [link] [comments]
reddit.com Silver-Maximum9190 Oct 11, 2025
Orange Amps are really stepping up their influencer marketing
Toan is in the submitted by /u/PlasticBeginning7551 to r/guitarcirclejerk [link] [comments]
reddit.com PlasticBeginning7551 May 18, 2025
Influencer Who Bought Trump a Rolex Has Lost Over $10M Since Tariffs Hit the Market: 'It's So Bad'
submitted by /u/GlobalTravelR to r/LeopardsAteMyFace [link] [comments]
reddit.com GlobalTravelR Apr 8, 2025
Black Pig in Borough Market has been ruined by influencers 😭
Easily the best sandwich in London, it went viral a few months back due to some cabbage headed microbes doing the whole "you can't come to London and not have this sandwich" thing on insta and tik tok. Last 2 times I have been there has been a queue of over 200 people, and the ones with the food are just doing the selfie shit for their insta pages and then throwing most of the food away. I mean, these people are acting like literal locusts. Absolutely livid I am. Yes yes, old internet man yells at cloud. submitted by /u/Flonkerton_Scranton to r/london [link] [comments]
reddit.com Flonkerton_Scranton Oct 21, 2024
Turkey has formally asked to join the BRICS group of emerging-market nations as it seeks to bolster its global influence
submitted by /u/itailitai to r/worldnews [link] [comments]
reddit.com itailitai Sep 2, 2024
Lucas Paqueta has released a statement on Instagram, after being charged by the FA with misconduct for allegedly getting booked on purpose to influence the betting market.
submitted by /u/dragon8811 to r/soccer [link] [comments]
reddit.com dragon8811 May 23, 2024
SquidVerse Token 🧬 | Launch 08.12.21 16:00 UTC 🚀 | Marketing Started With Twitter Influencers on Board ✅ | Last 1000x Gem of 2021 | 25 BNB Private Sale for Limited Spots | To Be Audited by Solidity Finance and TechRate 🔐 | NFT Marketplace | CG and CMC Will be Fast Tracked ✅
🚀 ROADMAP SUMMARY ✅ Website Launch ✨ Telegram Launch ✅ NFTs Sneak Peak ✨ CryptoMoonShots / Other Famous Subreddits Hot Posts ✅ Coinsniper and Coinmooner etc.. ✨ Contract Submitted for Audit ✅ Poocoin Ads, Famous Celebrities Shutouts and Twitter Influencers ✨ Small Private Sale of 25 BNB (Will Be Open For Public) ✅ PancakeSwap Launch ✅ Dev Doxxed with ID to Audit Partners ✨ CG and CMC Will Be Fast Tracked ✅ 5 CEX Listings Planned 💠 TOKENOMICS ✨ Our Tokenomics will be as simple as 1,2,3,4 1% - Burn 🔥 2% - Reward 🤑🤑 3% - Liquidity ✨✨✨ 4% - Marketing Wallet 🚀🚀🚀🚀 🔥 PRIVATE SALE OF 25 BNB In Order to make sure that we have enough resources in our sleeves, we will be conducting a small Private sale of 25 BNBs. Details: Total 5.375% Wallet will be allocated for Private Sale for 25 BNB Private sale will be on FCFS (First Come First Serve) model. There will be a catch for the early investors. Price in Private Sale 2.5 Trillion SV Tokens Per BNB for the first 10 BNB 2 Trillion SV Tokens Per BNB from 10-20 BNB 1.75 Trillion SV Tokens Per BNB from 20 - 25 BNB Min/Max Buy 0.1 BNB / 1 BNB When will Private Sale start? Private sale will start from 01.12.21 How to Participate in a Private Sale? Details will be shared on the Website and in our official Telegram group. Beware of the scam groups and only join through our official link. When Will Private Sale End? As soon as we reach the 25 BNB limit, Private Sale will be immediately stopped and We will be live on PancakeSwap DON’T MISS OUT ON THE MOST EXCITING FAIR LAUNCH SCHEDULED FOR: 08.12.21 16:00 UTC OUR OFFICIAL LINKS Telegram: https://t.me/SquidVerseOfficial Twitter: https://twitter.com/SquidVersetoken Web: https://squidverse.tech/ Coinsniper: https://coinsniper.net/coin/20654 submitted by /u/comdigczj to r/Squidversetoken22 [link] [comments]
reddit.com comdigczj Dec 5, 2021
In Fury Road (2015), it's difficult to catch this line without subtitles: Nux laments he should be "McFeasting with the heroes of all time". This suggests that long after a world-ending apocalypse, corporate marketing has permanently influenced human culture and language.
I could only hear this line with subtitles on. I find it pretty revealing. Clip: https://youtu.be/2PV_YhkCy80 submitted by /u/First_HistoryMan to r/MovieDetails [link] [comments]
reddit.com First_HistoryMan May 20, 2021
CMV: The stock market is hardly a step above casino gambling and negatively influences companies who they support. (r/WSB’s opinion encouraged!)
I’m a layman when it comes to the world of Wall Street, but my current disposition from the outside looking in includes several criticisms. I know there are plenty more knowledgeable people on the subject around so here are my points of contention: Reliability of success - How is the stock market any different than a casino? Sure, you can arguably make as educated of a guess as possible based on all sorts of information, but at the end of the day a share’s value is constantly at the mercy of any unforeseen event that could decimate that value at any moment. We’ve all heard the story of the literal monkey that created a portfolio that outperformed actual ‘experts’ in the field. Shareholders have a negative influence on the actions of a company - while investors provide the financial means of expansion and innovation that looks great on paper, I believe they more often than not become a pervasive influence on the direction and accountability many companies hold themselves to. Catering to investors over the benefit of the consumer/end user is a scale tipped completely in the wrong direction. It encourages companies to feign success and assure infinite growth in the interest of securing immediate unearned funding. The consequences of trading are not limited to those taking the risk - A business can be the livelihood of thousands of real working people with families to feed and provide for. What happens when that business leans too heavily on it’s value on the charts? Does this not place the outlook of an entire workforce and their loved ones in the hands of a group of traders whose commitment only exists if there’s a buck to be made? For these reasons, I view the entire stock market operation as a glorified casino for those with more time and money than sense. A slot machine that potentially puts people’s jobs at risk making the act of frivolous trading arguably unethical in some cases. I realize that an argument can be made for the contrasting positive side to some of the points I’ve mentioned (e.g. The stock market can enable a business to prosper and support families just as well as they could hurt them) but ultimately my view is that the stock market and its effects are more negative than positive. submitted by /u/Chrimunn to r/changemyview [link] [comments]
reddit.com Chrimunn Jan 26, 2021
Study: Issues aren’t with the farmers or the consumers—it’s with the intermediaries connecting the two. Wholesale traders, particularly the large ones, have outsized influence on food markets and are engaged in a kind of tacit collusion to ensure they collect the biggest profits.
submitted by /u/rustoo to r/science [link] [comments]
reddit.com rustoo Dec 19, 2020
TIL of the term "betamaxed" which is used to describe when a superior product loses out in the market to an inferior one as a result of marketing, influence or other factors unrelated to product quality.
submitted by /u/EXTRAVAGANT_COMMENT to r/todayilearned [link] [comments]
reddit.com EXTRAVAGANT_COMMENT Apr 20, 2020

What influencers are talking about this?

GaryVee
@garyvee
Entrepreneur and social media expert known for his insights on influencer marketing and personal branding.
Kristina Kuzmic
@kristinakuzmic
Author and social media influencer who shares strategies on influencer marketing and building a brand.
Danielle Peazer
@daniellepeazer
Fitness influencer and entrepreneur who discusses the importance of influencer marketing in the wellness industry.
Kaitlyn Bristowe
@kaitlynbristowe
Reality TV star and influencer who shares her experiences with brand partnerships and influencer marketing.
Alicia Keys
@aliciakeys
Musician and influencer who utilizes her platform for impactful marketing collaborations and brand engagement.