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live demand report in US

Newborn Diapers

Baby & Kids   Product   Jun   Rapid growth  Medium opportunity   


Newborn diapers are specially designed diapers that are made to fit newborn babies. They are smaller in size and have features that cater to the needs of newborns, such as a cut-out for the umbilical cord stump and a soft, gentle material that is suitable for delicate newborn skin.
This is a seasonal trend that repeats every June.
This trend is forecasted to be growing in the next 2 years.

  

Track this trend
(Monitor this trend over time)

18.1K
searches/mo

 12 Months
Average: 66.15%
Trend: growing
MOM change: 1.45%
 5 Years
Average: 58.56%
Trend: growing
MOM change: 5.08%

Top reasons why this topic is getting popular

1. Perfect Fit for Newborns

Newborn diapers are designed to fit snugly on newborn babies, providing a comfortable and secure fit. They are smaller in size compared to regular diapers, ensuring a proper fit for newborns.

2. Umbilical Cord Cut-Out

Newborn diapers have a special cut-out or fold-down feature that accommodates the healing umbilical cord stump. This design prevents the diaper from rubbing against the stump, allowing it to heal properly.

3. Soft and Gentle Material

Newborn diapers are made from soft and gentle materials that are suitable for delicate newborn skin. They are designed to be hypoallergenic and minimize the risk of irritation or rashes on a newborn's sensitive skin.

4. Wetness Indicator

Many newborn diapers come with a wetness indicator, which is a color-changing line or symbol that indicates when the diaper is wet. This feature helps parents know when it's time to change the diaper, ensuring the baby stays clean and dry.

5. Rise in Popularity

Newborn diapers are becoming increasingly popular due to several factors. Firstly, more parents are becoming aware of the importance of using diapers specifically designed for newborns to ensure a proper fit and minimize the risk of leaks. Additionally, the rise in online shopping and subscription services has made it easier for parents to access and purchase newborn diapers conveniently.

Who's talking about this trend?

1. Samira Kazan (@alphafoodie)

Food and lifestyle influencer who frequently shares her experiences with newborn diapers on her Instagram account.

2. Carrie Lippert (@raisinguprosie)

Parenting influencer who frequently shares her thoughts and recommendations on newborn diapers on her Instagram account.

3. Halley Meadows (@halley_meadows)

Lifestyle influencer and mother who frequently posts about her experiences using newborn diapers on her Instagram account.