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live demand report in US

Water Filter

Home & Garden   Product   Rapid growth  Medium opportunity   

A water filter is a device or system that removes impurities and contaminants from water, improving its quality and making it safe for consumption.


Track this trend
(Monitor this trend over time)


 12 Months
Average: 59%
Trend: growing
MOM change: 0.3%
 5 Years
Average: 48.89%
Trend: growing
MOM change: 5.34%

Top reasons why this topic is getting popular

1. Improves Taste and Odor

Water filters can remove unpleasant tastes and odors caused by chlorine, sulfur, and other chemicals, resulting in better-tasting and odor-free water.

2. Removes Harmful Substances

Water filters can eliminate or reduce the presence of harmful substances such as lead, mercury, bacteria, viruses, pesticides, and other contaminants, making the water safer to drink.

3. Cost-Effective

Investing in a water filter can be cost-effective in the long run compared to constantly buying bottled water. It provides a continuous supply of clean water at a fraction of the cost.

4. Environmental Benefits

Using a water filter reduces the need for single-use plastic water bottles, which helps in reducing plastic waste and its negative impact on the environment.

5. Convenience

Having a water filter at home or in the workplace provides convenient access to clean and safe drinking water without the need to purchase or store bottled water.

Who's talking about this trend?

1. Healthy Hydration (@healthyhydration)

Fitness influencer who advocates for clean water and promotes water filter brands on her Instagram account.

2. Aqua Queen (@aquaqueen)

Lifestyle influencer who frequently promotes water filter products on her Instagram account.

3. Pure Life Living (@purelifeliving)

Wellness influencer who shares tips on maintaining a healthy lifestyle and frequently recommends water filter systems on her Instagram account.

4. Eco Filter Guru (@ecofilterguru)

Environmental influencer who educates followers about the benefits of water filters and showcases various eco-friendly brands on her Instagram account.

5. Pure and Clear (@pureandclear)

Home decor influencer who incorporates aesthetically pleasing water filter designs into her Instagram feed and provides recommendations for stylish water filtration systems.