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live demand report in US

Coconut Oil

Food & Nutrition   Product   Dec    Decline  Low opportunity   


Coconut oil is a natural oil extracted from the meat of mature coconuts. It is high in saturated fats and has a unique combination of fatty acids that can have various health benefits.
This is a seasonal trend that repeats every December.
This trend is forecasted to be growing in the next 2 years.

  

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165K
searches/mo

 12 Months
Average: 76.46%
Trend: growing
MOM change: 0.16%
 5 Years
Average: 60.11%
Trend: declining
MOM change: -3.97%

Top reasons why this topic is getting popular

1. Versatile Cooking Oil

Coconut oil has a high smoke point, making it suitable for high-heat cooking methods like frying and baking. It adds a pleasant flavor to dishes and can be used as a substitute for other cooking oils.

2. Skin and Hair Care

Coconut oil is commonly used in skincare and haircare products due to its moisturizing properties. It can help hydrate the skin, reduce inflammation, and improve the condition of hair.

3. Natural Beauty Ingredient

Many people prefer using natural ingredients in their beauty routines, and coconut oil fits the bill. It is free from harsh chemicals and additives, making it a popular choice for those seeking natural skincare solutions.

4. Potential Health Benefits

Coconut oil contains medium-chain triglycerides (MCTs), which are believed to have potential health benefits. Some studies suggest that MCTs can increase energy expenditure, promote weight loss, and improve brain function.

5. Alternative to Butter

Coconut oil can be used as a dairy-free alternative to butter in cooking and baking. It provides a similar texture and flavor, making it suitable for individuals with lactose intolerance or those following a vegan diet.

Who's talking about this trend?

1. Coconut Mama (@thecoconutmama)

Holistic health coach promoting the benefits of coconut oil for cooking, skincare, and overall wellness.

2. CocoKind Skincare (@cocokind)

Natural skincare brand that uses coconut oil as a key ingredient, sharing tips and product recommendations on Instagram.

3. Oyin Handmade (@oyinhandmade)

Small-batch natural hair and body care brand with coconut oil-based products, sharing beauty tips and routines on Instagram.

4. Halle Cottis (@wholelifestylenutrition)

Nutritionist and food blogger promoting the use of coconut oil in cooking, baking, and clean eating on Instagram.

5. Kristy Williams (@therealkristywilliams)

Wellness coach and recipe developer sharing her favorite coconut oil recipes and lifestyle tips on Instagram.