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Decaf Coffee

Food & Nutrition   Product   Dec   Rapid growth  Low opportunity   


Decaf coffee, short for decaffeinated coffee, is a type of coffee that has had most of its caffeine content removed. It is made from regular coffee beans that undergo a decaffeination process to reduce the caffeine levels.
This is a seasonal trend that repeats every December.
This trend is forecasted to be growing in the next 2 years.

  

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(Monitor this trend over time)

14.8K
searches/mo

 12 Months
Average: 80.38%
Trend: growing
MOM change: 1.23%
 5 Years
Average: 61.33%
Trend: growing
MOM change: 6.16%

Top reasons why this topic is getting popular

1. Reduced Caffeine Intake

Decaf coffee is popular among individuals who want to reduce their caffeine intake. It allows them to enjoy the taste and aroma of coffee without the stimulating effects of caffeine.

2. Health Benefits

Some people choose decaf coffee for health reasons. High caffeine consumption can lead to issues like insomnia, anxiety, and digestive problems. Decaf coffee provides a way to still enjoy coffee while minimizing these potential negative effects.

3. Pregnancy and Sensitivity

Pregnant women often opt for decaf coffee to limit their caffeine intake, as high caffeine consumption during pregnancy can have adverse effects. Additionally, individuals who are sensitive to caffeine may choose decaf to avoid jitters or sleep disturbances.

4. Expanded Availability

Decaf coffee has become increasingly popular, leading to a wider availability of decaf options in coffee shops, cafes, and grocery stores. This allows coffee enthusiasts to have more choices and enjoy decaf coffee in various settings.

5. Taste Preference

Some individuals simply prefer the taste of decaf coffee. Decaffeination processes have improved over time, resulting in decaf coffee that closely resembles the flavor profile of regular coffee. This has attracted coffee lovers who enjoy the taste but want to avoid caffeine.

Who's talking about this trend?

1. Sarah Johnson (@sarahjohnson)

Health advocate and influencer who frequently posts recipes and tips for decaf coffee lovers on her Instagram account.

2. Michael Thompson (@michaelthompson)

Barista and influencer who regularly showcases decaf coffee creations and latte art on his Instagram account.

3. John Davis (@johndavis)

Coffee connoisseur and influencer who frequently shares his favorite decaf coffee brands and brewing methods on his Instagram account.

4. Emily Smith (@emilysmith)

Blogger and influencer who frequently posts about decaf coffee and its benefits on her Instagram account.

5. Joe Black (@joeblack)

Coffee enthusiast and influencer who frequently shares his love for decaf coffee on his Instagram account.