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Eye Glasses

Health   Product   Jul   Rapid growth  Low opportunity   


Eye glasses, also known as spectacles or eyeglasses, are optical devices worn on the face to correct vision problems. They consist of lenses mounted in a frame that rests on the nose and ears. Eye glasses are used to improve visual acuity and clarity for individuals with refractive errors such as nearsightedness, farsightedness, and astigmatism.
This is a seasonal trend that repeats every July.
This trend is forecasted to be growing in the next 2 years.

  

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(Monitor this trend over time)

246K
searches/mo

 12 Months
Average: 84.25%
Trend: growing
MOM change: 0.31%
 5 Years
Average: 52.12%
Trend: growing
MOM change: 6.85%

Top reasons why this topic is getting popular

1. Vision Correction

Eye glasses are primarily used to correct vision problems and improve visual acuity. They can help individuals see clearly at various distances, whether it's for reading, driving, or seeing objects in the distance.

2. Fashion Statement

Eye glasses have become a popular fashion accessory, allowing individuals to express their personal style and enhance their overall appearance. With a wide range of frame styles, colors, and designs available, eye glasses have become a trendy accessory that can complement one's outfit and make a fashion statement.

3. Protection from Harmful UV Rays

Many eye glasses now come with lenses that offer UV protection, shielding the eyes from harmful ultraviolet rays. This feature has gained popularity as people become more aware of the potential damage that UV rays can cause to the eyes, such as cataracts and macular degeneration.

4. Digital Eye Strain Relief

With the increasing use of digital devices, many individuals experience symptoms of digital eye strain, such as eye fatigue, dryness, and headaches. Eye glasses with specialized lenses, such as blue light filters or anti-reflective coatings, can help reduce these symptoms and provide relief for those who spend long hours in front of screens.

5. Accessibility and Convenience

Eye glasses offer a convenient and accessible solution for vision correction. They are widely available in optical stores and online, making them easily accessible to individuals in need of vision correction. Compared to other vision correction options like contact lenses or surgery, eye glasses require minimal maintenance and are suitable for people of all ages.

Who's talking about this trend?

1. Chiara Ferragni (@chiaraferragni)

Fashion influencer and entrepreneur who frequently promotes various eye glasses brands on her Instagram account.

2. Leandra Medine Cohen (@leandramcohen)

Fashion blogger and influencer who frequently shares her eyewear fashion looks on her Instagram account.

3. Gigi Hadid (@gigihadid)

Supermodel and influencer who frequently posts pictures and recommendations for eye glasses on her Instagram account.

4. Aimee Song (@songofstyle)

Fashion blogger and influencer who frequently features different eye glasses styles in her outfits on her Instagram account.

5. Karen Walker (@karenwalker)

Designer and influencer who frequently showcases her own eyewear collections on her Instagram account.