Purple shampoo helps maintain the cool tones in blonde, silver, or gray hair by neutralizing the warm tones that can make hair look brassy or yellow over time. This helps extend the time between color appointments and keeps hair looking fresh.

Purple shampoo can be used on all hair types, not just blonde, silver, or gray hair. It can also be used on brunettes with highlights or balayage to maintain the cool tones in their hair.

Using purple shampoo is as easy as using regular shampoo. Simply wet hair, apply the shampoo, lather, and rinse. It can be used once or twice a week, depending on the individual's hair and the level of brassiness.

Purple shampoo is an affordable way to maintain hair color and extend the time between color appointments. It is widely available at drugstores and beauty supply stores, and there are many options at different price points.

Purple shampoo is gaining popularity as more people are embracing the trend of cool-toned hair. It is also being recommended by hairstylists and beauty influencers as a way to maintain hair color and keep hair looking fresh.

Haircare specialist and influencer who frequently shares tips and tricks for using purple shampoo on her Instagram account.

Influencer and salon owner who frequently promotes the use of purple shampoo for maintaining vibrant and cool-toned hair colors on her Instagram account.

Beauty blogger and influencer who frequently posts tutorials and recommendations for purple shampoo on her Instagram account.

Fashion and beauty influencer who frequently showcases the benefits of using purple shampoo for maintaining blonde hair on her Instagram account.

Life and style influencer who frequently shares her love for purple shampoo on her Instagram account.