IKEA offers products at affordable prices, making it accessible to a wide range of customers. This affordability factor has contributed to its popularity, especially among budget-conscious consumers.

IKEA is known for its modern and functional designs that cater to various styles and preferences. Its furniture and home accessories are designed to be both aesthetically pleasing and practical, appealing to a wide customer base.

IKEA offers a wide range of products for different areas of the home, including furniture, kitchen appliances, lighting, textiles, and more. This extensive product range allows customers to find everything they need in one place, making it convenient and time-saving.

IKEA's store layout is designed to guide customers through various room settings and displays, providing inspiration and ideas for home decoration. This unique shopping experience adds to the appeal of IKEA and encourages customers to explore and make additional purchases.

IKEA has made significant efforts to promote sustainability in its operations. It focuses on using renewable materials, reducing waste, and offering recycling services. This commitment to sustainability resonates with environmentally conscious consumers, contributing to IKEA's popularity.

Norwegian interior stylist and influencer who frequently shares her love for Ikea on her Instagram account.

Danish interior stylist and influencer who frequently posts about Ikea products and home decor on her Instagram account.

Swedish interior stylist and influencer who often features Ikea furniture and design ideas on her Instagram account.

Norwegian interior blogger and influencer who frequently shares her Ikea hacks and styling tips on her Instagram account.

Swedish photographer and influencer who often showcases Ikea interiors and furniture in her photography on her Instagram account.