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Home / Home & Garden / Toilet Paper

Toilet Paper

US United States
Rapid growth Low volatility Seasonal (Sep) Forecasted flat Home & Garden Product
Toilet Paper
What is Toilet Paper?

Toilet paper is a soft tissue paper product used for personal hygiene after using the toilet. It is a staple in American households and is commonly found in various forms, including single-ply, double-ply, and eco-friendly options.

Treendly Index Treendly Forecast Google Amazon
MOM: -12.87%
How much search volume does it get?
Google searches
135K/mo
Amazon searches
789.9K/mo
Who is interested in this?
Gender
Female
78%
Male
12%
Unspecified
10%
Age
18-24
32%
25-34
27%
35-44
17%
45-49
5%
50-54
4%
55-64
8%
65+
7%

Is Toilet Paper trending?

Yes. Toilet Paper growing with a month-over-month change of 4.5% over the past 5 years, with approximately 135,000 monthly searches.

This is a seasonal trend that peaks every September. The seasonal demand is forecasted to decline over the next year.


Why is Toilet Paper trending?

1
Increased Awareness of Hygiene
The COVID-19 pandemic heightened awareness of personal hygiene practices, leading to a surge in demand for toilet paper as people prioritized cleanliness and sanitation.
2
Convenience and Comfort
Toilet paper offers a convenient and comfortable solution for personal hygiene, making it a preferred choice over alternatives like bidets or cloth wipes.
3
Variety of Options
The market for toilet paper has expanded to include a variety of options, such as scented, ultra-soft, and eco-friendly products, catering to diverse consumer preferences.
4
Sustainability Trends
As consumers become more environmentally conscious, there is a growing demand for sustainable toilet paper options made from recycled materials or bamboo, contributing to its popularity.
5
Cultural Norms
In the US, using toilet paper is a deeply ingrained cultural norm, making it a staple in households and contributing to its continued popularity.

What are people saying?

47 threads
AI Insights Mixed sentiment
Discussions about toilet paper primarily revolve around its quality in various accommodations, personal experiences related to its use, and cultural differences in toilet practices. Some users express frustrations with the quality of toilet paper provided in hotels and public restrooms.
Quality of Toilet Paper
Users frequently discuss the varying quality of toilet paper in hotels and public restrooms, with some expressing dissatisfaction.
Cultural Practices
There are mentions of different cultural practices regarding toilet paper usage, including flushing norms in various countries.
Personal Experiences
Several threads include personal anecdotes related to toilet paper, including humorous or frustrating situations.
Health and Hygiene Concerns
Some discussions touch on health-related issues connected to toilet paper use, particularly in relation to personal care.
Travel and Accommodation Reviews
Users share reviews of their travel experiences, often highlighting the amenities, including toilet paper quality, in accommodations.
Common questions
  • What is the best type of toilet paper for sensitive skin?
  • How do different countries handle toilet paper disposal?
  • What should I do if the toilet paper in my hotel is low quality?
  • Are there any eco-friendly toilet paper options?
  • How can I ensure I have enough toilet paper while traveling?
Pain points
  • Low quality toilet paper in hotels
  • Cultural differences in toilet paper usage
  • Inadequate supply of toilet paper in public restrooms
  • Health concerns related to toilet paper use
  • Frustration with toilet paper disposal methods
8kun.top
RE:Q Research General #30286: DRAIN THE SWAMP - For HUMANITY! Edition
>>24804407 now do toilet paper that peeps use daily
Anonymous · Jul 8, 2026
forums.stevehoffman.tv
RE:TV characters you find REALLY annoying–probably far beyond what was intended
Those damned Charmin toilet paper bears!
Mister Charlie · Jul 8, 2026
forums.metallica.com
RE:What really grinds your gear?(pt2)
So here’s one from the smaller department. However… toilet paper rolls, where they forgot to make that little flap you need to get a new one startet. With my temper I’ve messed up half of it, before it looks slightly decent. Unnecessary
MetalDad82 · Jul 8, 2026
forums.somethingawful.com
RE:i guess mr beast will live forever?:? kntfkr is a bozo
Mr. Beast is finished with GoPro and Walmart. He's taken up residence in the Mega Lo Mart behind the toilet paper aisle.
YoursTruly · Jul 8, 2026
www.elitetrader.com
RE:Carnivore Tales
... an hour on the loo [toilet] every day (game-changer) 6. Becoming... RESPONDED: - saving money on toilet paper - no need for OTC ...
Magna · Jul 8, 2026
gearspace.com
RE:UA Brings Black Box Analog Design HG-2 and elysia karacter Plug-Ins to Apollo
Quote: Originally Posted by Mistycat ➡️ I think UA never coded plugins on their own - at least not many. They are dependent on people wo code plugins for them or license their plugins to UAD platform. These 2 releases are very very boring... What's your address, I'm sending you some toilet paper to wipe your mouth with?
timmy · Jul 8, 2026
r/pregnant
Eating and swallowing toilet paper
Hi all, I have a problem and really need help. It’s getting out of hand. I’m 28 weeks pregnant and my pregnancy craving is toilet paper. I eat and swallow almost a roll of tissue a day. The cravings become more after eating food. I’m scared it’s harming my baby but I can’t stop either. I’m scared to tell my dr bc I started prenatal care very late and they already judged me for that now I don’t want to bring this up. For now I don’t think it’s causing any blockage as I have a bowel movement probably 7-8 times a day ever since I started eating it. My jaws and sides of my head hurts from always chewing, my stomach sometimes hurt too. I don’t know how to stop the cravings submitted by /u/introvertedgeli to r/pregnant [link] [comments]
introvertedgeli · Jul 6, 2026
r/todayilearned
TIL that most restrooms are free in the USA due to activism efforts in the 70s by the Committee to End Pay Toilets in America. Membership in the Committee cost $0.25, and members received a newsletter, the Free Toilet Paper.
submitted by /u/StretchFrenchTerry to r/todayilearned [link] [comments]
StretchFrenchTerry · Jul 5, 2026
r/mildlyinfuriating
The toilet paper that my roommate buys
submitted by /u/ALostPlayer to r/mildlyinfuriating [link] [comments]
ALostPlayer · Jun 18, 2026
r/travel
My grandmother was a world traveler. She kept a photo album of toilet paper from all over the world. I thought I would share her unusual souvenirs from the 1970s to the 2000s.
My mom was going through boxes of Grandma's stuff and found the much coveted photo album yesterday. Gramma got all of us souvenirs, but this was the family favorite. It will be mine some day. I hope this is acceptable, as it's technically from decades ago. submitted by /u/_Affexion_ to r/travel [link] [comments]
_Affexion_ · Jun 3, 2026
r/cats
Took a photo of my cat through a toilet paper roll
submitted by /u/Impressive-Yogurt-19 to r/cats [link] [comments]
Impressive-Yogurt-19 · May 20, 2026
r/mildlyinfuriating
Couldn't use toilet paper at a bathroom in Nanjing, as it required a QR Code that I was unable to scan
submitted by /u/OId_boy to r/mildlyinfuriating [link] [comments]
OId_boy · May 4, 2026
All threads (47)
Thread Source Author Date
RE:Q Research General #30286: DRAIN THE SWAMP - For HUMANITY! Edition
>>24804407 now do toilet paper that peeps use daily
8kun.top Anonymous Jul 8, 2026
RE:TV characters you find REALLY annoying–probably far beyond what was intended
Those damned Charmin toilet paper bears!
forums.stevehoffman.tv Mister Charlie Jul 8, 2026
RE:What really grinds your gear?(pt2)
So here’s one from the smaller department. However… toilet paper rolls, where they forgot to make that little flap you need to get a new one startet. With my temper I’ve messed up half of it, before it looks slightly decent. Unnecessary
forums.metallica.com MetalDad82 Jul 8, 2026
RE:i guess mr beast will live forever?:? kntfkr is a bozo
Mr. Beast is finished with GoPro and Walmart. He's taken up residence in the Mega Lo Mart behind the toilet paper aisle.
forums.somethingawful.com YoursTruly Jul 8, 2026
RE:Carnivore Tales
... an hour on the loo [toilet] every day (game-changer) 6. Becoming... RESPONDED: - saving money on toilet paper - no need for OTC ...
www.elitetrader.com Magna Jul 8, 2026
RE:UA Brings Black Box Analog Design HG-2 and elysia karacter Plug-Ins to Apollo
Quote: Originally Posted by Mistycat ➡️ I think UA never coded plugins on their own - at least not many. They are dependent on people wo code plugins for them or license their plugins to UAD platform. These 2 releases are very very boring... What's your address, I'm sending you some toilet paper to wipe your mouth with?
gearspace.com timmy Jul 8, 2026
RE:UA Brings Black Box Analog Design HG-2 and elysia karacter Plug-Ins to Apollo
Quote: Originally Posted by Mistycat ➡️ I think UA never coded plugins on their own - at least not many. They are dependent on people wo code plugins for them or license their plugins to UAD platform. These 2 releases are very very boring... What's your address, I'm sending you some toilet paper to wipe your mouth with?
gearspace.com timmy Jul 8, 2026
RE:Did we talk about oil filters and Fram bankruptcy?
I use a roll of toilet paper in a coffee can. Folgers, FTW!
www.ar15.com bobbitybobbity Jul 8, 2026
RE:Fun pranks for Jim to play on Dwight
... performing salesman at Dunder Mifflin paper company." Jim strips off his... at the newly opened Scranton toilet factory." Jim closes his eyes...
forums.somethingawful.com Taffy Jr. Jul 8, 2026
RE:All Set Microfibre Cleaning Cloths 20-Pack $6.50 + Delivery ($0 with OnePass/ C&C/ in-Store) @ Bunnings
For those non toilet paper users.
www.ozbargain.com.au Yummy Jul 8, 2026
RE:Well, I guess that MOU was wor..
... that MOU was worth the toilet paper most of us here knew...
finance.yahoo.com Danny Jul 8, 2026
Re: Montana Road trip in Early September
... town" with a big paper mill (yea toilet paper, lol!) but has a...
www.tripadvisor.com D0bby Jul 8, 2026
RE:PVE Servers NOW!
Originally posted by AtomMAGAFox: So tired of people who are just brainlessly violent! Humanity is on the brink of extension! The ARC is the enemy! Not each other! extension! have you ever seen a grocery store right before a hurricane? See people sharing resources or one or two people buying up all the bottled water, bread, and toilet paper?
steamcommunity.com sushihead Jul 8, 2026
RE:One single thing that makes you think "knob" Vol 5
... UNDER the limit. May his toilet paper and his gravy forever be...
www.pistonheads.com donkmeister Jul 8, 2026
RE:Fanfiction Horrors
... are darker than a brown paper bag. > It isn't quite ethical... don't have to use a toilet > He hates the way the...
kiwifarms.st Chandelier Jul 8, 2026
RE:Layoff 16 July???
Toilet Paper Department. Ain’t that some chit?
www.thelayoff.com Anonymous Jul 8, 2026
RE:Amazon / Prime Day Price Jacking - a Thread for Tracking
... know they sell the same toilet paper, coconut water, and detergents, and...
www.ozbargain.com.au frank100 Jul 7, 2026
RE:Actually do retail stores still have business when PDD so cheap?
... retail shops or supermarket? Like toilet paper, tissue paper, shampoo, body wash, toothbrush... like $9 from retail shop. Toilet paper $0.20/roll for 200g... Tissue paper 4 ply 200 pieces $0...
forums.hardwarezone.com.sg IAmChiobu12M Jul 7, 2026
RE:The Gaming industry is in a race to the bottom. (The industry is not ready for All Digital)
... box. It isn't worth the paper it's printed on. You could... would be worth more as toilet paper. The other reason the industry...
www.ignboards.com Wes68 Jul 7, 2026
RE:Ann: Voluntary Administrators enter binding term sheet for a DOCA
..., and if you follow the toilet paper it will lead you all ...
hotcopper.com.au bungy234 Jul 7, 2026
RE:cjs: why do they call it income when in come the big bills out come small pay the bills
cjs: it appears that someone has managed to get poo poo on the tissue paper sanitary toilet seat covers kept in the dispenser above the toilet, the ones provided by management for your protection
forums.somethingawful.com Roosevelt Jul 7, 2026
RE:Hurthle cell carcinoma and RAI
... need all of it. Paper plates, paper cups, plastic silverware, paper napkins. Basically keep everything... the tub. same with the toilet, flush at least twice or .... If you have a camping toilet or commode that will work ...
www.inspire.com cindiloulou Jul 7, 2026
2-Count Cottonelle Ultra Comfort Toilet Paper, 4 Mega Roll for $8
$8 sale price when you buy two Cottonelle Ultra Comfort or Ultra Strong Toilet Paper - 4 Mega Rolls = 16 Regular each (8 Mega Rolls / 32 Regular total). Can mix and match. https://www.cvs.com/shop/cottonel...did-553045
slickdeals.net FabulousBanana1321 Jul 7, 2026
RE:Quilton 3-Ply Toilet Tissue 36-Pack $17.25 ($15.52 Subscribe & Save) + Delivery ($0 with Prime/ $59 Spend) @ Amazon AU
worth mentioning coles brand toilet paper got a upgrade (learned this ... me, except less dust and paper particles when peeling the first ...
www.ozbargain.com.au skibidigrimacmoggr67 Jul 7, 2026
RE:Who built this stuff? The underground cities in Turkey are mind blowing !
... archaeologist" author is describing a toilet. It's a very real phenomenon... so you can get your paper published. View Quote View All... archaeologist" author is describing a toilet. It's a very real phenomenon, ... so you can get your paper published. Why don't archaeologists find ...
www.ar15.com brass Jul 7, 2026
Eating and swallowing toilet paper
Hi all, I have a problem and really need help. It’s getting out of hand. I’m 28 weeks pregnant and my pregnancy craving is toilet paper. I eat and swallow almost a roll of tissue a day. The cravings become more after eating food. I’m scared it’s harming my baby but I can’t stop either. I’m scared to tell my dr bc I started prenatal care very late and they already judged me for that now I don’t want to bring this up. For now I don’t think it’s causing any blockage as I have a bowel movement probably 7-8 times a day ever since I started eating it. My jaws and sides of my head hurts from always chewing, my stomach sometimes hurt too. I don’t know how to stop the cravings submitted by /u/introvertedgeli to r/pregnant [link] [comments]
r/pregnant introvertedgeli Jul 6, 2026
TIL that most restrooms are free in the USA due to activism efforts in the 70s by the Committee to End Pay Toilets in America. Membership in the Committee cost $0.25, and members received a newsletter, the Free Toilet Paper.
submitted by /u/StretchFrenchTerry to r/todayilearned [link] [comments]
r/todayilearned StretchFrenchTerry Jul 5, 2026
The toilet paper that my roommate buys
submitted by /u/ALostPlayer to r/mildlyinfuriating [link] [comments]
r/mildlyinfuriating ALostPlayer Jun 18, 2026
My grandmother was a world traveler. She kept a photo album of toilet paper from all over the world. I thought I would share her unusual souvenirs from the 1970s to the 2000s.
My mom was going through boxes of Grandma's stuff and found the much coveted photo album yesterday. Gramma got all of us souvenirs, but this was the family favorite. It will be mine some day. I hope this is acceptable, as it's technically from decades ago. submitted by /u/_Affexion_ to r/travel [link] [comments]
r/travel _Affexion_ Jun 3, 2026
Took a photo of my cat through a toilet paper roll
submitted by /u/Impressive-Yogurt-19 to r/cats [link] [comments]
r/cats Impressive-Yogurt-19 May 20, 2026
Couldn't use toilet paper at a bathroom in Nanjing, as it required a QR Code that I was unable to scan
submitted by /u/OId_boy to r/mildlyinfuriating [link] [comments]
r/mildlyinfuriating OId_boy May 4, 2026
is the toilet paper any good here??
hello, i was wondering if it is worth trying to try out the toilet paper here?? is it any good or not?? thank you for your help submitted by /u/IronExpensive2222 to r/aldi [link] [comments]
r/aldi IronExpensive2222 Apr 17, 2026
Disgruntled employee starts massive fire at a 1.2 million square foot toilet paper warehouse in Ontario, California.
submitted by /u/AtomicCypher to r/Damnthatsinteresting [link] [comments]
r/Damnthatsinteresting AtomicCypher Apr 9, 2026
My cousins cat loves to put rolls of toilet paper into the toilet
He has done this several times now and is very proud of his work submitted by /u/Pretend_Star5017 to r/mildlyinfuriating [link] [comments]
r/mildlyinfuriating Pretend_Star5017 Mar 18, 2026
Do most Americans actually flush their toilet paper?
Coming from Latin America, I'm used to the 'trash bin rule' to avoid plumbing disasters. The US approach seems like a dream in comparison, but is it really universal? Are there any regions or older buildings where you're still expected to throw it away instead of flushing? submitted by /u/Softy_popss to r/NoStupidQuestions [link] [comments]
r/NoStupidQuestions Softy_popss Feb 27, 2026
Toilet paper roll test
How many of you fail the toilet paper roll test? I just barely pass, just the very end of the tip makes it. I am virtually the exact same size. Please state your age, NO MINORS please!!! Update; just to confirm, failing would mean that you can stick your penis in the toilet paper roll and it not even come out the other side. submitted by /u/tinytinytool4 to r/penissize [link] [comments]
r/penissize tinytinytool4 Jan 30, 2026
My friends say it’s disturbing how I buy gas station toilet paper for my house
submitted by /u/MelanieWalmartinez to r/mildlyinfuriating [link] [comments]
r/mildlyinfuriating MelanieWalmartinez Jan 19, 2026
Do rich people have elite versions of mundane things (toothpaste, tampons, toilet paper, laundry detergent, etc.), or are Elon Musk and Beyonce just using Crest and Tampax like the rest of us?
(I assume Elon isn't using the Tampax, though it wouldn't be the weirdest thing he's done.) I've wondered this for years. Do rich people have to wipe their butts with our peasant toilet paper, or are there like ultra elite versions of absolutely everything? submitted by /u/ShesGotSauce to r/NoStupidQuestions [link] [comments]
r/NoStupidQuestions ShesGotSauce Jan 12, 2026
Roommate accidentally bought paper towels instead of toilet paper..so this was his solution
submitted by /u/ApprehensiveFig2578 to r/mildlyinfuriating [link] [comments]
r/mildlyinfuriating ApprehensiveFig2578 Dec 29, 2025
this is how my 19yo Son tops up the Toilet Paper reserve
submitted by /u/harrisonau to r/mildlyinfuriating [link] [comments]
r/mildlyinfuriating harrisonau Dec 12, 2025
Is the Kirkland ultra soft toilet paper (purple) a good choice over Charmin?
We buy the Charmin ultra soft toilet paper and we’re wondering if the purple kirkland toilet paper is comparable? I read somewhere how the kirkland toilet paper creates too much lint? But not sure if it’s the purple or blue one. Thank you!! submitted by /u/thefattieinside to r/Costco [link] [comments]
r/Costco thefattieinside Jul 30, 2025
If you buy toilet paper at Aldi which one do you get?
I’m just curious as I can’t remember which one people preferred. submitted by /u/SicklyOnlineDog to r/aldi [link] [comments]
r/aldi SicklyOnlineDog Mar 19, 2025
Consumer Reports Rates Kirkland Toilet Paper One of the Worst
December 16, 2024 article submitted by /u/McPeru to r/Costco [link] [comments]
r/Costco McPeru Jan 8, 2025
Kirkland toilet paper: warning to ladies
I recently saw a TikTok about how Kirkland TP irritates a lady’s genital area and I thought it was weird because I had some of the same issues. Lo and behold, I look it up and some women started developing BV and other vaginal issues because of Kirkland TP. Once I switched to name brand TP, my issues stopped. I guess use it for your butt but definitely not any sensitive regions, the bleach they use must be harsh or something. submitted by /u/Beautiful_Fries to r/Costco [link] [comments]
r/Costco Beautiful_Fries Nov 9, 2024
Roommate throws toilet paper into the trash can and leaves dirty dishes. I hate it here.
I live in a house with four roommates. We each have our own room but we share two restrooms and a kitchen. We all deal with the landlord separately and people come and go as time passes. The past couple years, because of disagreements among the housemates, the landlord has decided to choose the new tenants by himself and leaves us out of the choosing process. For a while that worked, but recently we received a roommate who is just beyond words a lot of the time and today was one of those times. He’s 24 and dumb as a brick. submitted by /u/oldschooldomokun to r/badroommates [link] [comments]
r/badroommates oldschooldomokun Jan 8, 2024
PSA: Toilet Paper isn't Vegan!
Unfortunately, found out that toilet paper isn't vegan since most of them use gelatin as a binding ingredient. There are vegan brands of toilet paper though. This site has a few options: https://doublecheckvegan.com/vegan-toilet-paper/ submitted by /u/squirrellover99 to r/vegan [link] [comments]
r/vegan squirrellover99 Jul 28, 2022
Why do westerners use toilet paper rather than using water like others ?
Why are westerners like Americans use toilet paper rather than using a faucet and water to clean your butt? Is it good enough and sanitary than thoroughly cleaning it with a jet of water? It's been in my head the whole time. Edit: Hey, it's been a heated conversation. To be frank I didn't expect to get all these replies and blow up. These all come back to the point of the user. Everyone has their own interests and can change with the upbringing and practices and vary with places and culture. In 🇮🇳 India majority of the urban people mainly middle class have something called 'health faucet' next to European closet, which gives out a jet of water from its head part (I think health faucet is similar to bidet shower, IDK for sure. Just google health faucet and you will get the images), and moreover, we can manually adjust the pressure of water coming out with a simple lever like a thing. We mainly use the health faucet with the right hand and clean the but with the left hand (because in India most people use their right hand do eat food) For more rural and lower-class people they mainly use a bucket and water for cleaning. It's just as simple as pouring the water in a mug with a right hand and cleaning butt with the left hand. But nowadays most of the hotels also have an extra option of toilet papers for foreign tourists. Once again thank you for everyone who came forward to express their opinion. submitted by /u/ScoreOwn5958 to r/TooAfraidToAsk [link] [comments]
r/TooAfraidToAsk ScoreOwn5958 Sep 3, 2020